In the Internet+transitional shift, upgrading brands and changing LOGOs is nothing new, especially in the era of great disruption. However, on January 12, LeTV threw a heavy action to carry out the largest brand upgrade campaign in history. Each of these sub-ecosystems launched a brand new brand image and separated them with four color systems. Representing tech blue, art red, internet green, and mother brand gray constitute a more colorful internet ecosystem.
Among them, one of the biggest changes is that LeTV completed one of the biggest "transformations", not only switching the domain name, even the name also upgraded to "levision video", also announced the next three strategies - content connection users, open Create services, globally shared. As the highlight of LeSky's opening in 2016, this collective "changing face" brand upgrade appears to be an overall action. However, if you look closely, the status of the upgraded LeTV video is uplifted, and the ambition for the layout of future service portals is revealed.
Obviously, LeTV.com is the “backyard†of LeTV Ecology and Jia Yueting. Even though LeTV, LeTV, LeTV, LeTV, LeTV, LeTV, etc. are more attractive to the public and they are more eye-catching and have more appearances, they are actually The most important pillar in LeEco's ecological building is LeTV. Its gene is also unique. As early as a few years ago, LeTV.com took a road to subversion. From the earliest hoarding of copyright, the first pot of gold was discovered through distribution. Then LeTV.com was first listed in the video industry. When Le Qiu, Youku Tudou, and Sohu Video continue to fall into the curse of loss, LeTV has maintained a good profit status.
LeTV.com changed its name to "LTV" and switched domain names. Personal feelings have two major reasons:
One is the surface, LeTV's name has not been able to better highlight the next focus of music, and with the mobile side of the flow and the proportion of users gradually more than half, the mobile terminal is playing the "Levision video" name, both It is also easy to confuse, which is detrimental to the impression and word-of-mouth extension in the user's mind. On the other hand, the domain name before LeTV was letv. At that time, LeTV did not come out and it did not match seven-screen coverage. The launch of the new "le.com" new domain name, to domineering a lot, it is estimated that the purchase of this domain name is expensive.
The second is to consider this from a deeper strategic perspective. In the past, Jia Yueting had only one card of LeTV. However, now LeTV relied on the “platform+content+terminal+application†ecological model, which has extended to the Internet ecology, content ecology, big screen ecology, mobile phone ecology, automobile ecology, and sports. Seven sub-ecosystems, such as ecology and internet finance ecology, as well as the horizontally open ecological system, criss-cross each other, and the effects of cross-reactions on both axes. It can be said that even if platforms and ecological giants such as Tencent, Ali, Baidu, etc., LeTV does not have a more diverse and more complex ecosystem.
Well, since LeTV has formed such a diversified ecological system, it is gradually moving from scene services covered by PC, PAD, Phone, TV, Movie, Car, and VR seven-screen terminals to sports, automobiles, music, television, and mobile phones. It is estimated that this is what Jia Yueting has been thinking about for the past year. Just like the ancient formations, there are always different role plays and weights. The upgraded "LTV video" was pushed to the strategic entry level.
What role does LeTV video play?
From this brand upgrade point of view, LeTV's drama is much heavier, and other sub-eco-brands follow the "newer version", but LeTV video is different. Of course, from the domain name point of view can also be found in a law, music as the new video-enabled le.com, there is also a "mother ship" feeling, the following is covered with letv.com (TV), lemall.com (shopping mall), lesports.com (Le Sports, etc.) Of course, music as music, LeTV, LeTV is also updated according to this law, is a digression. But at least words, LeTV is the only "central nervous system" that crosses all the landscapes horizontally and vertically, allowing the vertical and horizontal Leshi large ecosystems to operate.
From the above, LeTV video is located at the “core†position of the large ecological strategy planned by Jia Yueting. Although the other sub-ecosystems also have self-contained systems, they all connect with the “LeTV†video of the main road to produce chemistry. React, send out value.
Another key role is the "Content Connector" component. I believe everybody does not deny that “connection†is the most important concept for upgrading the Internet to the service economy. Tencent’s WeChat wants to “connect with everythingâ€, Baidu wants “connecting people and servicesâ€, and Ali to “connect with business opportunitiesâ€. Touched the crowd and tightly bound this role. More generally speaking, from the product economy to the service economy, video is a way of life. The viscosity, intensity, and frequency of your connection with users determine the value of the platform and the ecology.
The LeTV video plays the role of “content connection userâ€. At the brand upgrading conference, Zhang Wei, chief marketing manager of LeTV, mentioned that “product†as the center and “user†as the center. So how do you connect? Recently, it has continued to heat up, creating more than 10 billion videos of "Yueyue Biography" and the first online drama "Prince of the Prince", followed by a star celebrity food life show "You "Looks delicious," and the self-made drama "The Best King", as well as Le Sports, which has taken on major domestic and overseas competitions, made 367 live music videos a year, which determined the ability and strength of "connectivity." It also determines the value of LeTV's ecology.
It can also be understood that terminals such as mobile phones, televisions, automobiles, VRs, and TVs are carriers, and they do not have too much relevance with users. However, putting content in these containers achieves coverage from tentacles to content consumption. , The user will continue to stick to the above, the two will also produce an ecological counter-increase, and the relationship between the two will be a progressive and increasing relationship between the values ​​of the spiral. So, depending on the connection, the strategic position of LeTV should not be underestimated. Only this may be ignored by the outside world.
Will the future be the entrance to the scene service?
In addition to the "connection" role, music video will not become LeTV as a user-oriented portal? In fact, if LeTV and BAT to contrast, open up more room for imagination, LeTV's entrance position is quite obvious. Because video is just a form of carrier, the service areas that can be carried can be loaded into animation, education, finance, parent-child, and other subdivided areas besides TV dramas, movies, self-production, variety shows, sports events, music concerts, and other content. Service. For example, LeTV also has the ecology of Internet finance. Will the future be included in the entrance to LeTV?
Zhang Wei, chief marketing manager of LeTV, revealed a message during the reading. He said that the Internet era is facing a big change - the change of "experience", that is, the product is no longer a purely physical product, but a scenario based on The service is developed around people's needs. Is it possible to speculate that LeTV will infiltrate into a more diversified service sector in the future, especially through the horizontal and open ecology, and that easy-to-use vehicles are just the first wave of falling pieces, and what are the future? look forward to.
At present, this speculation has already been settled. For example, after LeTV upgraded its brand, it announced that it would open its own ecosystem in the future, create life-oriented service through O2O, and use cool, easy-to-use, TCL, and Yongle ticketing services. Including them will become a link between LeTV and users. In accordance with this logic to open the brain hole, Jia Yueting will not rule out the use of music video as the entrance, through capital acquisitions, investment methods, and concatenate a large ticket breakdown service to form a service system.
In this way, after the upgraded LeTV video, LeTV’s vertical integration and horizontal openness ecology have become clearer, and it will be deployed on LeEco’s separately operated member operating system. People who don't understand music as an eco-story can also be relieved.
Among them, one of the biggest changes is that LeTV completed one of the biggest "transformations", not only switching the domain name, even the name also upgraded to "levision video", also announced the next three strategies - content connection users, open Create services, globally shared. As the highlight of LeSky's opening in 2016, this collective "changing face" brand upgrade appears to be an overall action. However, if you look closely, the status of the upgraded LeTV video is uplifted, and the ambition for the layout of future service portals is revealed.
Why does LeTV upgrade?
Obviously, LeTV.com is the “backyard†of LeTV Ecology and Jia Yueting. Even though LeTV, LeTV, LeTV, LeTV, LeTV, LeTV, etc. are more attractive to the public and they are more eye-catching and have more appearances, they are actually The most important pillar in LeEco's ecological building is LeTV. Its gene is also unique. As early as a few years ago, LeTV.com took a road to subversion. From the earliest hoarding of copyright, the first pot of gold was discovered through distribution. Then LeTV.com was first listed in the video industry. When Le Qiu, Youku Tudou, and Sohu Video continue to fall into the curse of loss, LeTV has maintained a good profit status.
LeTV.com changed its name to "LTV" and switched domain names. Personal feelings have two major reasons:
One is the surface, LeTV's name has not been able to better highlight the next focus of music, and with the mobile side of the flow and the proportion of users gradually more than half, the mobile terminal is playing the "Levision video" name, both It is also easy to confuse, which is detrimental to the impression and word-of-mouth extension in the user's mind. On the other hand, the domain name before LeTV was letv. At that time, LeTV did not come out and it did not match seven-screen coverage. The launch of the new "le.com" new domain name, to domineering a lot, it is estimated that the purchase of this domain name is expensive.
The second is to consider this from a deeper strategic perspective. In the past, Jia Yueting had only one card of LeTV. However, now LeTV relied on the “platform+content+terminal+application†ecological model, which has extended to the Internet ecology, content ecology, big screen ecology, mobile phone ecology, automobile ecology, and sports. Seven sub-ecosystems, such as ecology and internet finance ecology, as well as the horizontally open ecological system, criss-cross each other, and the effects of cross-reactions on both axes. It can be said that even if platforms and ecological giants such as Tencent, Ali, Baidu, etc., LeTV does not have a more diverse and more complex ecosystem.
Well, since LeTV has formed such a diversified ecological system, it is gradually moving from scene services covered by PC, PAD, Phone, TV, Movie, Car, and VR seven-screen terminals to sports, automobiles, music, television, and mobile phones. It is estimated that this is what Jia Yueting has been thinking about for the past year. Just like the ancient formations, there are always different role plays and weights. The upgraded "LTV video" was pushed to the strategic entry level.
What role does LeTV video play?
From this brand upgrade point of view, LeTV's drama is much heavier, and other sub-eco-brands follow the "newer version", but LeTV video is different. Of course, from the domain name point of view can also be found in a law, music as the new video-enabled le.com, there is also a "mother ship" feeling, the following is covered with letv.com (TV), lemall.com (shopping mall), lesports.com (Le Sports, etc.) Of course, music as music, LeTV, LeTV is also updated according to this law, is a digression. But at least words, LeTV is the only "central nervous system" that crosses all the landscapes horizontally and vertically, allowing the vertical and horizontal Leshi large ecosystems to operate.
From the above, LeTV video is located at the “core†position of the large ecological strategy planned by Jia Yueting. Although the other sub-ecosystems also have self-contained systems, they all connect with the “LeTV†video of the main road to produce chemistry. React, send out value.
Another key role is the "Content Connector" component. I believe everybody does not deny that “connection†is the most important concept for upgrading the Internet to the service economy. Tencent’s WeChat wants to “connect with everythingâ€, Baidu wants “connecting people and servicesâ€, and Ali to “connect with business opportunitiesâ€. Touched the crowd and tightly bound this role. More generally speaking, from the product economy to the service economy, video is a way of life. The viscosity, intensity, and frequency of your connection with users determine the value of the platform and the ecology.
The LeTV video plays the role of “content connection userâ€. At the brand upgrading conference, Zhang Wei, chief marketing manager of LeTV, mentioned that “product†as the center and “user†as the center. So how do you connect? Recently, it has continued to heat up, creating more than 10 billion videos of "Yueyue Biography" and the first online drama "Prince of the Prince", followed by a star celebrity food life show "You "Looks delicious," and the self-made drama "The Best King", as well as Le Sports, which has taken on major domestic and overseas competitions, made 367 live music videos a year, which determined the ability and strength of "connectivity." It also determines the value of LeTV's ecology.
It can also be understood that terminals such as mobile phones, televisions, automobiles, VRs, and TVs are carriers, and they do not have too much relevance with users. However, putting content in these containers achieves coverage from tentacles to content consumption. , The user will continue to stick to the above, the two will also produce an ecological counter-increase, and the relationship between the two will be a progressive and increasing relationship between the values ​​of the spiral. So, depending on the connection, the strategic position of LeTV should not be underestimated. Only this may be ignored by the outside world.
Will the future be the entrance to the scene service?
In addition to the "connection" role, music video will not become LeTV as a user-oriented portal? In fact, if LeTV and BAT to contrast, open up more room for imagination, LeTV's entrance position is quite obvious. Because video is just a form of carrier, the service areas that can be carried can be loaded into animation, education, finance, parent-child, and other subdivided areas besides TV dramas, movies, self-production, variety shows, sports events, music concerts, and other content. Service. For example, LeTV also has the ecology of Internet finance. Will the future be included in the entrance to LeTV?
Zhang Wei, chief marketing manager of LeTV, revealed a message during the reading. He said that the Internet era is facing a big change - the change of "experience", that is, the product is no longer a purely physical product, but a scenario based on The service is developed around people's needs. Is it possible to speculate that LeTV will infiltrate into a more diversified service sector in the future, especially through the horizontal and open ecology, and that easy-to-use vehicles are just the first wave of falling pieces, and what are the future? look forward to.
At present, this speculation has already been settled. For example, after LeTV upgraded its brand, it announced that it would open its own ecosystem in the future, create life-oriented service through O2O, and use cool, easy-to-use, TCL, and Yongle ticketing services. Including them will become a link between LeTV and users. In accordance with this logic to open the brain hole, Jia Yueting will not rule out the use of music video as the entrance, through capital acquisitions, investment methods, and concatenate a large ticket breakdown service to form a service system.
In this way, after the upgraded LeTV video, LeTV’s vertical integration and horizontal openness ecology have become clearer, and it will be deployed on LeEco’s separately operated member operating system. People who don't understand music as an eco-story can also be relieved.
Solar Battery Pack refers to the overall unit formed by combining multiple solar battery monomers. It is one of the core components of the energy storage system, which is used to store the electric energy generated by solar power generation and supply electricity to electric equipment when needed.
Main effect:
Energy storage: Solar Battery Pack is used to store electricity generated by solar power, and store excess electricity to supply electricity when solar energy is unavailable or power demand exceeds solar energy generation.
Regulating power fluctuations: The output of solar panels is affected by factors such as solar radiation, causing fluctuations in power. The Solar Battery Pack smooths out power fluctuations and maintains steady power output.
Improve self-sufficiency: By storing solar power, Solar Battery Pack can increase the self-sufficiency of the solar system, that is, it can meet the power needs of electrical equipment and reduce dependence on the grid.
Differences from Solar Energy Storage System:
The Solar Battery Pack is an integral part of the Solar Energy Storage System. Solar Energy Storage System is a broader concept that includes all systems used to store solar energy or other energy, of which the Solar Battery Pack is a component.
The Solar Energy Storage System also includes other components such as inverters, charge, and discharge controllers, battery management systems, etc., which together form a complete energy storage system. The Solar Battery Pack is mainly responsible for the function of storing electrical energy. Therefore, Solar Energy Storage System covers more components and functions, and Solar Battery Pack is only one component of it.
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