Few people will focus on this market. It is in the foothills of the Qilian Mountain where the snow is melting, and the place where the camel bells of the ancient Silk Road are ringing. This market is the Hexi Corridor, in the western part of Gansu, in the desert Gobi. Although its market capacity is not enough for a book, it can help us to obtain a clear-cut market mark, and see the changes in a larger market from the operation of some light merchants.
Relocation of desert cities, leading to the peak season of the city
Jiuquan City is completely on the Gobi Desert, and then goes west, which is Jiayuguan and Yumenguan. Outside the Yumen Pass, it is a desert. Such a place is not a desperate situation for lighting operators. Just the year before, in the world of building materials market in Fukang, Jiuquan City, Li Zhijun's lighting sales are still very prosperous. That year, the Yumen Petroleum Administration Life Base moved from Yumen to Jiuquan, and Yumen City also moved to Yumen Town. These large-scale relocation activities drove the city construction and the sales of lamps and lanterns were also smooth. That year, for the lighting dealers in Jiuquan City, it is undoubtedly a bumper year.
Li Zhijun's lighting store is more than 100 square meters in the world of Fukang in Jiuquan City. This building materials market hardware facilities are very good. Li Zhijun told reporters: Here, it is better than the Lanzhou City. Indeed, although there are only 20 lighting stores in this building materials market, it looks pleasing to the eye. Although Jiuquan City is above the Gobi, the lighting market is not very narrow. The Jiayuguan City adjacent to it is only 20 kilometers away. The consumers in Jiayuguan City basically buy lamps in Jiuquan.
In the past, the relocation of the city has made the dealers happy, and the subsequent relocation has made the light merchants here feel anxious. The business is relatively flat and there is no construction. This is the evaluation of Jiuquan dealers last year. However, Li Zhijun expressed optimism about the sales prospects of Jiuquan City's lamps this year: this year will be good, Jiuquan Post and Telecommunications Building will be demolished, and the old town will have more demolition, it is estimated that there are more than 6,000 households. Li Zhijun also told reporters: Here (Jiuquan City) is also a flat low-voltage lamp, acrylic lamp, citrine lamp to sell some, some too high-end is also difficult to sell. This is probably the more common situation in the secondary market in Gansu.
Price rises, let the city of Dengcheng re-dye the frost
Compared with Li Zhijun’s optimistic attitude towards the sales of lamps this year, Yu Liang, a lighting dealer in the Taizheng building materials market in Zhangye City, Gansu, is deeply worried. Although there are about 20 lighting stores in Zhangye City, it is not a situation where competitors gather, but he said that this year's situation is not as good as in previous years. He analyzed the current weak market: First, the price of lamps has risen by 15%, and the freight rate from Guangdong to Zhangye has risen to 235 yuan to 245 yuan per party. Secondly, Zhangye’s economy is backward, mainly based on agriculture, unlike In Jinchang and other places, there are mining and other industries. Coupled with rising prices, consumers’ desire to purchase has been reduced. Third, merchants and consumers in the five small counties under the jurisdiction of Zhangye have basically purchased or purchased from Lanzhou. Only a small part is purchased by Zhang Wei.
Yu Liang's analysis shows the current status of lighting sales in the Hexi Corridor. He also told reporters that there are fewer related projects in the Zhangye area, and that there is no pulling effect on lighting consumption.
The narrowness of the market and the lag of the economy are inherent, but from Mr. Yu’s anxiety, we can also appreciate that the current price hikes have made the border city market in the depths of the desert once again immersed in frost.
Plugged into an agricultural city, the brand is also the way out for dealers
From the operations of Yu Liang and Li Zhijun, we can feel the market factors that make people happy. However, in the following examples, we can appreciate the positive effects of the business philosophy of operating lighting.
Jiang Xiongli is also a light merchant in the Hexi Corridor area. His shop is in Wuwei City. The Wuwei area is also a large agricultural area in Gansu Province, and the economy is relatively backward. At present, about 30 large and small lighting stores in Wuwei City are scattered in various streets of the city, and there is no professional building materials city. Jiang Xiongli's shop has 260 square meters and is one of the top lighting operators in Wuwei City.
Before last year, Jiang Xiongli faced many confusions about operating lamps: due to the operation of brand-name lamps, the after-sales problem was quite prominent. It then hired two luminaire repairers to specifically face this customer with after-sales problems. This can be eased in the near future, but it is not a long-term method. Jiang Xiongli finally chose brand management last year and chose to work with the strength lighting brand. In the face of reporters' inquiries, he always said: The current business is better than before, not so much after-sales, and customers are slowly adapting to brand consumption. Brand management is undoubtedly an important turning point for distributors in the secondary market in the northwest. This transition may be early or late. In Hexi, which is very desolate in Gansu, we can see more and more changes like Mr. Jiang. We can feel that the historical changes of this industry are quietly sweeping across the country.
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