Open up the value of 6-8 million high-end home appliances market is struggling? "Value for money" is still the main appeal of Chinese users? The 2016 financial report recently released by the world’s largest luxury e-commerce company YNAP may refresh the expectations of home appliance manufacturers for the Chinese market.
According to data from the YNAP 2016 financial report of luxury goods retailers, its total revenue for fiscal 2016 reached 1.87 billion euros, a year-on-year increase of 12.4%. In the Asia-Pacific region, revenue reached 302 million euros, a year-on-year increase of 16.2%, accounting for a quarter, and the growth rate was strong. YNAP revealed that sales growth in mainland China, Hong Kong, and Japan is the main driver of strong growth in the Asia-Pacific region. During the reporting period, YNAP launched the new Chloé and Alfred Dunhill flagship stores in China, all targeted at high-end luxury users. In the fourth quarter, its net revenue in the Asia-Pacific region was 88.1 million euros, an increase of approximately 32.4%, the highest annual increase in the year. The push of Chinese consumers is the best.
Through the revenue of the world’s largest luxury e-commerce company, it can be predicted that the purchasing power of the Chinese consumer groups in the high-end market and even the luxury-grade market may have already formed. For Chinese home appliance manufacturers who have always pursued a cost-effective advantage, the rapid growth of China's high-end consumer groups is creating opportunities for their transformation from "Made in China" to "China-made" industries, home appliance companies with core technologies and differentiated services. It will take the lead in highlighting and occupying the high-end home appliance market in China. However, the "core technology" and "differentiated services" have never been able to speak verbally. They require long-term technological accumulation, scientific corporate functional structure, and advanced service awareness as the basis for traditional Chinese home appliances. Giant Hisense, for example, has been able to dominate the high-end television industry because of the above three factors.
In 2014, Hisense launched the world's first Bioray laser television in the world. In the following three years, it continuously launched the world’s first DLP ultra-short-focus 4K laser television and 88-inch, 120-inch laser television, which embarked on Chinese television. Enterprises catch up with the old-fashioned Japanese and South Korean companies' counterattack. As the flagship product that Hisense Group promotes, Hisense Laser TV currently has 217 core patented technologies covering three major mainstream 88, 100, and 120 inch TV screen sizes. The best viewing distance is only 3-4 meters. Raised to 4K, and because of the use of laser light source and laser reflection principle, it has a 116% ultra-wide color gamut and “more than 20% comfortable reading (China Standardization Testing)â€.
In addition, Hisense is providing a full range of sensory experiences to high-end home appliance consumers around the world. Users of laser TVs can not only enjoy the giant screen presence experience brought by the large-screen TV, but also enjoy a 5.1 sound audio experience. , The upgrade of audio equipment makes this series of products to throw out the traditional large-screen LCD TV not only one body position.
For users who purchase high-end products, products are not the only motivator to purchase, and service is also a core indicator. The differentiated service policies of "super-GB", such as five-year repairs, design and installation of one-stop service provided by Hisense Laser TV, super-console at any time, automatic upgrade of VIDAA intelligent system VIP users, have also made consumers quite excited.
At present, the market share of Hisense laser TVs in the large-screen TVs with a size of 85 inches or more exceeds 50% for a time. It is considered that Chinese television products have surpassed the “strategic†products of old Japanese and Korean companies such as Samsung, LG, and Sharp. Coupled with its huge cost and price advantage, the "new king of the large-screen television market," the reputation of the name is true. With the outbreak of China's luxury goods market, high-end home appliances, represented by Hisense laser TVs, will usher in a more optimistic market.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
According to data from the YNAP 2016 financial report of luxury goods retailers, its total revenue for fiscal 2016 reached 1.87 billion euros, a year-on-year increase of 12.4%. In the Asia-Pacific region, revenue reached 302 million euros, a year-on-year increase of 16.2%, accounting for a quarter, and the growth rate was strong. YNAP revealed that sales growth in mainland China, Hong Kong, and Japan is the main driver of strong growth in the Asia-Pacific region. During the reporting period, YNAP launched the new Chloé and Alfred Dunhill flagship stores in China, all targeted at high-end luxury users. In the fourth quarter, its net revenue in the Asia-Pacific region was 88.1 million euros, an increase of approximately 32.4%, the highest annual increase in the year. The push of Chinese consumers is the best.
Through the revenue of the world’s largest luxury e-commerce company, it can be predicted that the purchasing power of the Chinese consumer groups in the high-end market and even the luxury-grade market may have already formed. For Chinese home appliance manufacturers who have always pursued a cost-effective advantage, the rapid growth of China's high-end consumer groups is creating opportunities for their transformation from "Made in China" to "China-made" industries, home appliance companies with core technologies and differentiated services. It will take the lead in highlighting and occupying the high-end home appliance market in China. However, the "core technology" and "differentiated services" have never been able to speak verbally. They require long-term technological accumulation, scientific corporate functional structure, and advanced service awareness as the basis for traditional Chinese home appliances. Giant Hisense, for example, has been able to dominate the high-end television industry because of the above three factors.
In 2014, Hisense launched the world's first Bioray laser television in the world. In the following three years, it continuously launched the world’s first DLP ultra-short-focus 4K laser television and 88-inch, 120-inch laser television, which embarked on Chinese television. Enterprises catch up with the old-fashioned Japanese and South Korean companies' counterattack. As the flagship product that Hisense Group promotes, Hisense Laser TV currently has 217 core patented technologies covering three major mainstream 88, 100, and 120 inch TV screen sizes. The best viewing distance is only 3-4 meters. Raised to 4K, and because of the use of laser light source and laser reflection principle, it has a 116% ultra-wide color gamut and “more than 20% comfortable reading (China Standardization Testing)â€.
In addition, Hisense is providing a full range of sensory experiences to high-end home appliance consumers around the world. Users of laser TVs can not only enjoy the giant screen presence experience brought by the large-screen TV, but also enjoy a 5.1 sound audio experience. , The upgrade of audio equipment makes this series of products to throw out the traditional large-screen LCD TV not only one body position.
For users who purchase high-end products, products are not the only motivator to purchase, and service is also a core indicator. The differentiated service policies of "super-GB", such as five-year repairs, design and installation of one-stop service provided by Hisense Laser TV, super-console at any time, automatic upgrade of VIDAA intelligent system VIP users, have also made consumers quite excited.
At present, the market share of Hisense laser TVs in the large-screen TVs with a size of 85 inches or more exceeds 50% for a time. It is considered that Chinese television products have surpassed the “strategic†products of old Japanese and Korean companies such as Samsung, LG, and Sharp. Coupled with its huge cost and price advantage, the "new king of the large-screen television market," the reputation of the name is true. With the outbreak of China's luxury goods market, high-end home appliances, represented by Hisense laser TVs, will usher in a more optimistic market.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
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