On May 20th, the 2018 Four Seasons Mu Ge Hurricane 606 range hood was held in Yuyao, Zhejiang Province with the theme of “Double Engine Powerful Wavesâ€. For the Four Seasons Muge, we chose to hold a new hood launch conference on the day before the 6th anniversary of the listing of Sunrise Oriental Group (May 21st), which is a gift from the Four Seasons Muge Kitchen Appliances to Sunrise Oriental Group. A clear response and practical practice to Sunrise Eastern Group's “Chef Electric†strategy.
The protagonist of the new product launch conference "Hurricane 606 Range Hood" is a kitchen that has been officially moved from Lianyungang, the headquarters of Sunrise Oriental Group, to one of the three business segments of Sunrise Oriental since the 2018 January. Electric base - after Yuyao, Zhejiang, the first fist product.
For the four seasons Muge kitchen appliances and even the entire sunrise of the Eastern kitchen and electric appliance industry, this is a brand new change, but also a new start. From the appearance of the appearance, the migration of the kitchen electricity business sector and the holding of a new product launch highlight the determination and confidence of Sunrise East to become a big "big chef"; in the deeper level, it is more like the four seasons Muge kitchen appliances The assembly number, accompanied by the assembly number, is also the new strategy, new ideas and new services of the Four Seasons Muge Kitchen Appliances.
Chen Guodong, deputy general manager of Four Seasons Muge Kitchen Appliances, said unabashedly to the participating operators that the development goal of the four seasons Muge Kitchen Electric is to create the “first brand of kitchen appliances in county and township marketsâ€. This goal has three specific meanings: First, it should be widely known in terms of popularity and widely recognized in reputation. Second, there must be high sales volume and sales in the market, and the market share should be far ahead. Third, the sales channel network should be sound and standardized. The after-sales service system must be professional and competitive, and the ability to respond to consumer needs should be faster and better.
In the current fierce competition, the kitchen-electricity industry, which has been shifting gears, has set up a four-year-old four-year-old Mu Ge kitchen. Where is the interview with Chen Weidong, Chen Guodong said that the Four Seasons Mu Ge has a market in China’s county and township markets. With successful experience, we know what the real needs of county and township operators and consumers are. The four seasons of Mu Song Kitchen will achieve this goal through a differentiated competitive strategy.
Adhere to the essence of the product, the four seasons, the song kitchen appliances to create "ingenuity" products
Throughout the kitchen industry, the advantages of the boss and Fangtai in the primary and secondary markets are obvious, but in the fourth, fifth and sixth county and township markets, no brand has established an absolute advantage. For the four seasons, the kitchen may be an opportunity. To seize this opportunity, we must first obtain quality products. Thanks to the strong support of Sunrise Yuyao Kitchen and Electricity Base, the Four Seasons Electricity quickly has this capability.
In an interview with “Kitchen and Electric Appliancesâ€, Chen Guodong said frankly that relying on the support of Sunrise’s “Chef Electric†strategy, the four seasons of Mucha Kitchen Electric in supply chain management, technology research and development, manufacturing, inspection and testing, after-sales service, etc. The aspects have been significantly improved, and quickly became the kitchen electric appliance expert in Yuyao, the hometown of kitchen appliances. For example, in terms of manufacturing, the product positioning of Four Seasons Muge Kitchen Appliances is “one-three†positioning, that is, first-class product quality, three-line product prices, and combined into a super-class price/performance ratio. The profound history and sunrise of the East Yuyao kitchen and electric power base in the sunrise has brought about the advantages of R&D and manufacturing and the advantages of purchasing and negotiation, which guarantees the “three-three†positioning of the four seasons.
In terms of product inspection and testing, Yuyao Kitchen and Electric Power Base has effectively guaranteed the stability and excellence of the quality of the four seasons Mucha kitchen appliances. Chen Guodong said that at the Lianyungang base, the advantages of inspection and testing of kitchen appliances were not very obvious, especially in terms of noise and energy efficiency. However, after moving to Yuyao, all our products must be tested by higher standards and more professional specifications before they are introduced to the market. The 35-year product testing experience of Yuyao Base can ensure the quality of the products, and fundamentally guarantee the quality of the four seasons Muqe kitchen appliances, and improve the quality of the four seasons Muche kitchen appliances.
Innovate the core technology, carry forward the great "Made in China" industrialism, and focus on the fine products, only the fine products have always been the principle of the four seasons. In the four seasons, the company has a number of best-selling products in recent years. For example, the MG501, MG901, MT9600, MT7600 and other range hoods, which are launched one after another, are all genuine "Chinese made" boutique kitchens that are widely welcomed by the market.
Released the "Fighting" model of the Four Seasons Muge to launch the Hurricane 606 range hood
At the press conference on May 20th, the new products such as “Hurricane 606 Range Hood†and “MT5600 Range Hood†launched by Four Seasons Muge were responsible for further expanding sales share in the county and township markets.
"We have designated Hurricane 606 range hood as a 'fighting type' product, that is, the main mission of this product is not to build a brand image, but to help dealers seize market sales and win sales. Beautiful, durable, cost-effective, these three The exclusive label of the four seasons Mu Ge kitchen appliances is very suitable for the Hurricane 606 range hood." Chen Guodong said at the new product launch conference.
In fact, "beautiful, durable, and cost-effective" has always been the main advantage of the four seasons Mucha kitchen appliances. In an interview, Chen Guodong said that through a large number of interviews and investigations, we found that for the kitchen consumers in the first, second and third-tier markets, the consumption upgrade is “from good to excellentâ€; In terms of consumers, consumption upgrades and consumer spending are in parallel, and there is a part of “from nothing to excellent†in “from scratchâ€. The performance in the kitchen appliances is: first, whether the product is beautiful, high-value products have become a common demand; second, the cost performance is not high, in the hearts of consumers in the county, everyone hopes to be able to buy at a relatively reasonable price Third-class products are more durable. For the county and township consumers, it is better to use the products for the longer time, and it is not easy to fail.
As the latest fist product, the Four Seasons Muge Hurricane 606 range hood has a good inheritance of these three advantages. As a fighter type, from the functional point of view, the most important feature of the Hurricane 606 range hood is that it overcomes the technical problems of dual-motor synchronization and is equipped with left and right dual motors, precise dual-engine dual control, innovative independent air duct design, and the left and right stoves. Soots achieve high-efficiency independent suction or strong combination suction and discharge, and the speed of the suction and exhaust hood is one step faster. At the same time, the innovation of the triple soot separation system has realized the full separation of the soot.
In addition, for the situation that the hand may have oily, water stains and other inconvenient touch buttons during the cooking process, the Hurricane 606 range hood is specially equipped with infrared sensing operation, and the wind volume can be adjusted freely, freeing hands and being intimate and convenient.
In terms of appearance, the overall shape of the Hurricane 606 range hood is low-key and simple, with sharp edges and corners, including a decorative cover with a net weight of 28KG, which is 5-8KG heavier than the ordinary dual-motor range hood. The main reason is that the four seasons Mu Song has thickened and strengthened the stainless steel material, which makes the quality of the range hood better.
From a tactical perspective, the Hurricane 606 range hood is just a “fighter†launched by the Four Seasons Mucha Kitchen Appliances for the county and township markets; but at the strategic level, this hood is built on the road to represent the future direction of the Four Seasons Mucha Kitchen Appliances. In an interview with “Kitchen and Electric Appliancesâ€, Chen Guodong said that there are distinctive and differentiated products that meet the needs of consumers and meet the needs of operators. Such products can make the Four Seasons Muge in the competition of the kitchen appliance industry. Deeply occupy a place and win. In the next four seasons, the main models of Mu Ge range hoods will be dual-motor products, and the side-suction double-motor hood will become the future development direction of the four seasons Muko hood.
Deep-plowing channels sign up for Suning’s four seasons to sing the offensive combination
In the era of "the wine is still afraid of the deep alley", good products are only the first ring to open the market, and quality service is equally important.
It is understood that the four seasons Mu Ge kitchen appliances currently have more than 2,000 sales outlets across the country, achieving high-density store coverage in the county and township markets of Henan, Anhui, Shandong, Jiangsu and other provinces. Although in just two years, the four seasons Mucha kitchen appliances have expanded thousands of stores, but for a company that aims to become the first brand of kitchen appliances in the county, the number of channels at this level is not enough.
In this regard, Siji Muge Kitchen will continue to recruit new professional kitchen appliances in the blank market on the one hand, and create a brand new four-season Mucha kitchen standard store on the other hand.
In an interview, Chen Guodong said that in order to help operators grow and change, Four Seasons Mucha Kitchen will organize operator training on a regular basis. Such training will be three-dimensional and comprehensive, not only with product knowledge training, but also with industry knowledge. Training, store management skills training, terminal shopping guide training. In addition, Four Seasons Muge Kitchen also encourages county-level operators to switch from multi-category operations to professional management of kitchen appliances. Chen Guodong explained that we encourage an operator to operate a category. The advantage of this is that the operator's loyalty is higher, the category is more focused, and more growth. We are actively transforming to this aspect, recruiting kitchen-level operators in the country, and even kitchen-level operators.
With quality products and a target market, the Four Seasons Muge Kitchen began to focus on the terminal stores. In 2017, Four Seasons Muge Kitchen Appliances released the V1 version of the store standard. As of May 2018, more than 100 stores have been established in the county-level market in China according to the new image standards. In Chen Guodong's view, although the positioning of the four seasons of Mu song kitchen appliances is only to do the county and township market, but the terminal image standard of the four seasons Mucha kitchen appliances can not be reduced at all, in the county and township market must be able to standardize the standard of the owner and the boss.
As an installation product, after-sales installation of range hoods, gas stoves, disinfection cabinets, etc. is essential. At the new product launch conference, Four Seasons Muge Kitchen Appliances also held a strategic cooperation signing ceremony with Suning, and Suning officially became the after-sales service partner of Four Seasons Muge Kitchen in the vast county and township market. Consumers of gas stoves, disinfection cabinets and other products provide professional and thoughtful maintenance services.
Chen Guodong said that the signing of Suning's guests will significantly improve the after-sales service capabilities of the four seasons Muge kitchen appliances in the vast county and township markets, especially in the remote county and townships, significantly improving the timeliness and standardization of product maintenance and helping to optimize. Previous consumer service short-board area consumers experience after-sales service.
Obviously, for the four seasons of Mu song kitchen appliances, deep cultivation of channels, optimization of standards, signing of Suning guests, is another set of offensive combination punches after the product empowerment.
The beginning of the trend 2018 four seasons Mu song sword refers to the first brand of kitchen electric county
“The first brand of kitchen appliances in Chuangxian Township Market†is more like a slogan from the outside world. But for the four seasons, the company is a clear development goal for the company.
In this regard, Chen Guodong said that in fact, many people have doubts, the four seasons Mu Ge stand out from the crowd, become the first brand of the county township kitchen electricity market? In the words of our chairman, it is based on two points:
First, the Four Seasons Muge has 20,000 county towns and township sales outlets all over China's county and township markets. These established network systems can fully guarantee our coverage of the township and county markets. In the past two decades, one of the core tasks of the Four Seasons Muge has been to promote the construction of outlets. Therefore, this also gives us the confidence that no matter what kind of product, as long as it is a good product, we can quickly introduce it to the market, which is one of our core competitiveness. Second, our business ability, Four Seasons Muge has the largest, most professional and most marketing marketing team in China's home appliance industry in the county and township market. At the peak, our marketing business team reached 1,500.
It is precisely because of these two core competencies that the four seasons Muge Kitchen has the ambition of any brand in the county township market. In addition, the brand influence and reputation accumulated by Mu Ge in the county and township markets in the past two decades are also valuable assets that cannot be ignored.
The solar energy industry experience before the Four Seasons Mu Song has accumulated a good reputation in the township and rural markets, and laid a good foundation for the development of kitchen appliances. Chen Guodong said that we have won the Chinese consumers' trustworthy brand for ten consecutive years, and have also won the honors of the top ten units of the national after-sales service. These honors prove the influence and reputation of the four seasons. In addition, Four Seasons Muge has won the 500 Most Valuable Brands in China and the Top 500 Asian Brands for many years, which means that our products are very good in the hearts of consumers. It is these points that support our dream of kitchen electricity.
In the planning of the four seasons Muge kitchen appliances, 2018 is the beginning of the year, the four seasons Muge kitchen appliances will be fully developed in the "product force", "brand power", "channel power" three directions, and new products The release is the assembly number of the Four Seasons Muge for the market.
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