Xiaomi officially entered the French market, and held a press conference in Paris on May 22nd. At the press conference, Xiaomi released Xiaomi MIX 2S and Red Rice Note 5, as well as Xiaomi electric scooter. At the same time, the first French millet authorized store in Sébastopol Avenue in the first district of Paris was officially opened. The Xiaomi online platform also officially entered France.
At the press conference, Xiaomi announced that it will cooperate with online platforms such as Cdiscount, Amazon, Auchan, Boulanger, FNAC and DARTY to bring more fun and useful products to French consumers. In addition, Xiaomi has partnered with France's four major telecom operators Orange, SFR, Bouygues and Free to provide more attractive options for French consumers.
The entry of Xiaomi into the French market is a milestone for Xiaomi. This not only marks Xiaomi's entry into the core market of Western Europe, but also the first shot of Xiaomi's internationalization process after submitting IPO. This is Xiaomi's internationalization. The fulfillment of the vision. According to a report released by market research firm Canalys, Xiaomi's mobile phone shipments in Europe in the first quarter of 2018 reached 2.4 million, ranking fourth in the European market, and its market share reached 5.3%. Achievements in the process of internationalization. We also expect Xiaomi to bring more and better products to the world and always believe that good things are about to happen.
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