Driven by the market's vigorous promotion of clearing inventory, LED TV backlight demand is gradually warming up. In addition to Korean customers launching goods, the growth of mainland LED TV market is also optimistic. LED die factory is round and packaging factory Dongbei recently Joining hands and attacking the supply chain of mainland China's color power plants, it is pointed out that Yuanyuan has successfully entered the supply chain of 3~4 mainland brand factories. With the close of the Lunar New Year, the shipments in November are expected to increase.
The mainland official is about to push the "flat-panel TV energy efficiency limit value and energy efficiency rating" on December 1st. Recently, the mainland color TV market has another wave of price cuts. The lowest price of LED TV is 50% discount. According to market estimates, the brand is under the brand. Driven by the factory's diving price cuts, the LED TV penetration rate during the mainland's eleventh golden week reached 40%. With the end of the flat-panel TV energy efficiency standards, the penetration rate of the LED TV market in the fourth quarter of the mainland is expected to reach 30%, making the mainland LED The popularity of the TV market is better than expected. The industry estimates that the mainland LED TV market will see a 45-50% penetration rate in 2011.
According to the industry, due to the increase in the proportion of Korean-made LEDs, the release scale will be flat or slightly growing in 2010. Therefore, the release status of mainland and Japanese TV brands will become the growth momentum of the LED industry. After Dongbei entered the two major brands of Korean brands, the proportion of TV backlight customers in 2011 will be expected to be adjusted. Due to the addition of Japanese and mainland brand customers, the proportion of Korean brand customers will be adjusted downward.
Yu Yuan said that Samsung’s order for new LED TVs is slowing down. C heating, and orders from mainland customers have also increased. Initially, there are about 3 to 4 first-line brand customers, which are expected to become new growth momentum in 2011. In addition, Japanese manufacturers will also join the ranks of shipments in 2011.
Yuyuan said that although the large-size backlights are warming up, small and medium-sized products are still entering the off-season, so the November revenue is expected to be flat with October, about NT$400 million. It is expected that the first quarter of 2011 will be distributed in new models. Driven by the overall revenue, it is expected to take off in March after the Lunar New Year.
Dongbei is expected to have a slight increase in October compared with the demand for TV in November. It is expected to exceed the level of 550 million yuan. The market expects that the fourth quarter of Dongbei will be reduced by 6~7%. About 1.78 billion yuan, the gross profit margin is affected by the decline in the average product price (ASP), which is expected to fall to 20%. The net profit after tax in a single season is estimated to be about 200 million yuan, and the after-tax earnings per share (EPS) is about 0.6 yuan. The annual revenue is about 6.9 billion yuan.
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