Apple abandons television, ringing the alarm bell of Internet companies!

Of course, I am not worried about and amazed by the traditional TV industry, but I am worried about many Internet companies playing TV projects. It should be said that the future of the TV market can only be controlled by Hisense, TCL, Changhong, Skyworth, as well as Samsung, Sony and a few other companies.

This is exactly the attitude and view of many color TV companies before this: television, especially the smart TV industry, this water is not bottomed out, not who wants to come in and play can play tricks. Not to mention subversion.

It can be said that even the smart TV projects that the US giants like Apple could not handle, it is clear that there is no possibility of subversion by Internet companies in the future. Eventually TV sets must be solved by professional TV companies.


For televisions, such household durable consumer goods, many Internet companies want to use mobile phones and digital products to operate. It seems that "the head of the donkey is not right". More importantly, TVs are not just consumer durables, but they are also areas of "low gross profit and intense competition." This is by no means an area favored by internet capital.

Whether it is LeTV, which has been claiming to “subvert the TV” for the past two years, Xiaomi has actually encountered the commercial dilemma from the “TV Project”: instead of subverting the TV industry, it began to be started by many television companies. Leading his nose, he entered the offline channel retail and wholesale market, which is not good at war.

Both Xiaomi and LeTV have seen the dilemma of "sale of TV sets in a single online mall." Xiaomi has taken the initiative to step out of the myth of Xiaomi Mall and began to move to multiple e-commerce channels and platforms. At the same time, it is actively exploring sales channels such as franchise stores that go from online to offline and into traditional television. LeTV is promoting offline campaigns under the banner of “partners” in various places.

Undoubtedly, TV projects of these Internet companies began to break away from the traditional “online channels” and “hardware free content to make money” and other Internet games. Instead, they went out from the online to the offline and from selling content to selling TV. This basically declares the failure of the Internet TV model.

While failing to declare new styles of television games for Internet companies, it is also officially announced that the dominant power of the future TV industry is still firmly in the hands of traditional TV companies. However, in the end depends on what to activate and stimulate the user's interest and attention on television. For all companies, it is a new test: jump out of the hardware to do content and jump out of the TV for an experience.

Taking the smart TV as a platform, instead of simply "seeing and playing," build a family living room ecosystem centered on a large-screen TV. This is not only the life of a traditional TV set, but also a new life for TV. That is through the TV platform, providing an integrated and rich experience from seeing to playing and then using.

Although a large number of traditional TV companies currently have not completely found the TV market in the Internet era, the demand for TV viewers has been activated. But the door to the future has been opened and the rest is only a matter of time.