On July 29th, Xiaomi officially issued a VR product warm-up poster that “expects to be unexpectedâ€. Xiaomi VR official Weibo said that it will launch the transfer of Xiaomi VR products at 10:00 on August 1.
At 10 o'clock on the morning of August 1st, Xiaomi officially released the first trailer "Investigation Part 1" and opened a 1 yuan public beta appointment. From this video we can also infer some of the features of the Xiaomi VR product. The word "a toy" appeared in the opening screen of the trailer. It can be speculated that this is a Cardboard VR glasses case. From the video, "This is a bag," "You are pulling me out," and other lines speculate that this product may have a zipper design.
However, there are also "universal netizens", "I have seen all of this already", and it is suspected that "the first two selling points of Xiaomi VR products are announced in advance on the Internet: Lycra cotton design, high cost performance. Compared with the current VR glasses case made of paper material and plastic material on the market, the lycra cotton material design of Xiaomi VR products has another way. However, because the current mobile phone runs VR-related content, it requires CPU resources to do a lot of graphic image processing and system optimization. Heating has always been a big problem. The Lycra cotton design of Xiaomi VR products is likely to increase the difficulty of heat dissipation.
At present, the only doubt is the price of the product, the price of the same VR glasses case on Taobao has been as low as 15-20 yuan, the price of this product of Xiaomi will certainly not be too high, there is a review of the price of VR glasses called Xiaomi Positioning should be around 199 yuan, and the experience is not too bad.
At present, the VR products on the market are mixed, and many VR glasses cannot be used at all. The difference in experience is shocking, and the feeling to consumers is that there is no VR product that can be used for playing. Other products such as HTC VIVE are too expensive for ordinary people to afford. When the Xiaomi mobile phone appeared, it was also the time when the mobile phone market was chaotic, the price was high, and the wind was coming. The current VR has already had the objective conditions of the smartphone. If Xiaomi launches a VR product with high playability and high cost performance, the market will definitely be in short supply.
When mobile phone manufacturers are all working on VR, this "toy-type" product will not be the focus of Xiaomi, and it may be just to seize the market-tested water products. At the beginning of this year, Lei Jun said that Xiaomi set up an innovation laboratory to enter the field of VR and robotics. In June, at the Google I/O conference, Google announced the DaydreamVR platform, Xiaomi and Huawei are also partners. In June of this year, at the VR Summit of the Shanghai International Film Festival, Tang Mu, head of Xiaomi Innovation Lab, exposed Xiaomi’s plan for VR. Tang Mu said that Xiaomi will release VR head-mounted display in August and build a VR platform similar to MIUI.
This officially announced VR glasses case, as a toy-like product, is not only difficult to carry the VR version of MIUI, it is also difficult to impress VR content developers. In the mobile terminal VR head-end products have not yet one big (Samsung can not enter China temporarily), showing the potential of the platform, mobile VR CPs have also been uncertain. Google, Huawei, and Xiaomi, which were hoped this year, have failed to launch measures that satisfy mobile VR CPs, and have slowed down the confidence and progress of the mobile VR industry.
However, there is news that Google will officially determine the mobile standard of the Daydream platform in September this year. As one of the official partners, when Xiaomi releases new mobile phone products next year, it is likely to release a higher quality VR head display product.
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