In February of this year, Porsche CEO Oliver Blume said something impressive:
The Porsche should be driven by the person himself, and the iPhone fits in his pocket rather than running on the road.
After this story was spread, many people secretly admired the confidence of Porsche, because it was not easy for Porsche to maintain such self-confidence when veteran car manufacturers stepped into automatic driving to prevent them from being eliminated. Others spoke the arrogance of Porsche because In today's world, surging without innovation means lagging behind. Although mixed, but now it is certain that Oliver Blume will be beaten, because Porsche is also starting to do automatic driving!
Today, Porsche stated that it is exploring autonomous driving technology and is not ignoring the development of autonomous driving technology while manufacturing cars for its customers.
Porsche has always been known for its high-quality driving experience. Porsche aims to make people fall in love with driving. Indeed, Porsche customers like to drive and the data shows that most Porsche customers can drive Porsche cars every day. And now, it also began to embrace the new technology of autopilot, indicating that this proud pride of the automobile is also beginning to lean on the wave of automatic driving.
It is reported that the latest appearance of the new generation of Porsche Panamera sports car has a newly developed technology: InnoDrive. InnoDrive technology is matched with adaptive cruise control systems and satellite navigation data, enabling radar detection distances of up to 3,000 meters and adjusting the car to the most efficient driving state.
Gernot Dollner, product line director of Panamera, explained the future development direction of Porsche at the new car technical performance exhibition. He said:
At present, InnoDrive is only an auxiliary system and it is far from the level of automatic driving. You can release the steering wheel for tens of seconds, but the car is still under your control. Therefore, the application of InnoDrive technology is the first step toward autonomous driving.
Like most car manufacturers, what Porsche currently does is not really driverless, but assisted driving. Lei Feng network (search "Lei Feng Net" public concern) has reported the classification of automatic driving. SAE (American Society of Automotive Engineers) and NHTSA (United States Department of Highway Safety) graded the automatic driving technology, in which SAE divided autopilot into five levels: driving support, partial automation, conditional automation, highly automated and fully automated. The first two levels are assisted driving and the latter three are automatic driving. Porsche’s autopilot system is now in second class.
In terms of Porsche's positioning, it is meaningless to fully automate the most advanced level of autopilot, as true autopilot makes the user lose the pleasure of driving Porsche. And why is it now beginning to enter the territory of autonomous driving?
First, it is clear that although Porsche can provide a very high-quality driving experience, with the development of automatic driving, traditional driving methods can no longer meet people's needs. After all, we not only want to drive cars on the highway, but also use it to complete monotonous commuting. If driving Porsche in a crazy car can greatly satisfy our desire to drive, but in the event of a jam, the autopilot system can solve many annoyances for us.
Secondly, Porsche’s competitors (such as BMW and Audi) have joined the wave of autopilot. Porsche competitors such as the Mercedes-Benz S65L AMG have also begun to add autopilot. If the Porsche sports car does not have any automatic driving function, then it may lose competitiveness.
Therefore, Porsche who once dismissed autopilot has also begun to engage in automatic driving. Can you say that autopilot is not the trend?
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