OLED TVs have been officially opened and released in China, and the boring color TV industry has been flying in recent days.
TCL of the other camp said that the OLED TVs made at this stage are not competitive and QD TVs are better. Hisense also said that OLEDs have not yet matured. They even moved the battlefield to the global commanding heights like “New York†to call OLEDs. , claiming ULED quality and price is better than the former.
Konka of the OLED camp said that OLED TVs have entered the lead-in period. Skyworth declared that you don't do OLED TV in 3 years and I will give you 30,000.
In this "tug-of-war" game, the allies fought violently in front of the stage. Samsung and LG, the incumbent, secretly tried to sneak behind the scenes.
The industry knows that LG Shigekura's OLED TV has been unable to open the market. As a result, its TV business has lost 82.7 billion won in the second quarter of this year. Therefore, LG urgently needs to unite allies to "rip ripe" the OLED TV market.
At one time, Samsung was also a member of the camp of OLED TV. However, at that time, OLED technology was not yet mature and the product yield was very low. Today, the yield of OLED panels produced by LGD has been greatly improved. If Samsung also pushes OLED TVs together, it can be imagined that the OLED market will be rapidly ripened.
However, if things are as smooth as you think, it will not be the situation now.
As the runner-up of the global color TV, LG and Champion Samsung's huge business performance gap, so that the LG is changing the dynasty feeling very urgent. Therefore, in the OLED TV market, LG also went faster than Samsung. In early 2013, Samsung had claimed to release OLEDs in China in March and April. However, Samsung did not mention OLEDs until March of the same month when the “China Samsung Forum†was held; at the Shanghai Fair in late March of the same year, Samsung still Its OLED product is not shown. LG, on the other hand, officially exhibited OLED products at the Shanghai Home Fair in 2013; last year, LG also sold OLED panels to Chinese manufacturers such as Skyworth.
As the big brother of color TV, Samsung will let LG stand alone in the United States? At the end of 2014, Samsung TV’s head Kim Gen-shih stated that Samsung will not release new OLED TVs in the near future. In the future, it will shift its focus to the LCD of quantum dot backlight technology. TV - The outside world claims to be comparable to or even better than OLED in terms of color, etc. Samsung not only chose to give up OLED TV, but also desperately pull LG's hind legs, so it entered the "tug of war" situation.
The win or loss of this tug of war is of great significance to LG and Samsung. For LG, which focuses on OLED technology, losing it means repeating the mistakes of the “Panasonic plasmaâ€. For Samsung, losing means being overtaken by LG and even surrendering to the throne of the world’s top bosses.
I believe that this tug of war will not last long.
10 years ago, Panasonic plasma (PDP) is also a self-luminous display technology. The disadvantages are similar to those of OLED: short life, high power consumption, etc. Therefore, the outside world often compares OLED with the plasma of the past. However, although the first half of OLED is like the Panasonic plasma 10 years ago, now LG has already received two disciples of Skyworth and Konka in China, opening up the supply of OLED panels, and the situation is completely different from plasma. Panasonic, which was the sole owner of the plasma technology, adopted a closed industry chain and attempted to promote this technology with its own efforts. As a result, technology and the market were making slow progress, finally being replaced by LCD TVs.
On the other hand, OLED TVs have also been criticized for their prices. Right now, the yield of OLED screens has increased, and the cost of TVs has dropped drastically. The 55-inch price has dropped to around 12,000 and it may even drop below 10,000 next year. Domestic TV manufacturers, including TCL, have recognized OLED as the mainstream technology in the future. The judgments made by TCL and Hisense are: "The OLED is immature within five years." In turn, it can also show that if the OLED market matures, then they will join the OLED camp. Huaxing Optoelectronics, a panel manufacturer of TCL Group, has also taken up some of its capacity to research OLED display technology. This also means that in this tug-of-war event, once the middle red cloth shifts toward the OLED side, its power will multiply.
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