In 2016, global LCD TV shipments increased by 1.6% to 219 million units. The increase in shipments was mainly attributed to the strong distribution channels in the peak sales season in North America, the decline in the prices of large-size TVs and the booming market in China's real estate market. The top five global LCD TV shipment rankings are Samsung, LG, Hisense, TCL and Sony.
"In 2016, Samsung experienced the same shipments as in 2015, despite the lack of mid-sized panels," said WitsView analyst. Samsung TV shipments were also significantly affected by the earthquake in Taiwan last February. Analysts said that other TV brands, including Samsung, are competing with each other for panel supply, and have begun to switch to larger-size TVs. In 2016, the average size of LCD TVs was larger than expected.
The annual shipment of LG LCD TVs decreased by 4.1%, mainly due to changes in the brand's strategic priorities. Since the reorganization of LG Group in early 2016, LG has shifted its strategic focus from expanding shipments to increasing product profits and controlling inventory levels.
Hisense and TCL Gain Profit from Expanding Overseas Markets The Chinese brands Hisense and TCL have ranked third and fourth respectively. Compared with 2015 shipments, Hisense has grown by 3.9% to 13.3 million units. In volume, TCL increased 0.8% to reach 13.2 million units of shipments. "As the domestic market gradually becomes saturated, many brands rely on overseas markets to boost their shipments," analysts said. The competition in the Chinese TV market will become increasingly fierce because after the rise of internet brand TVs, it will provide users with “high-standard, low-price†products that will take market share away from the domestic second and third-tier brands. At a critical moment, the major domestic brands will grow bigger and larger, and then squeeze out small-scale competitors out of the market.
In the 2016 ranking, Sony ranked fifth in terms of shipments of 11.7 million units, a decrease of 3.7% year-on-year. Analysts pointed out that the large-size TV in the high-end market will remain the strategic center of Sony in 2017. "The Japanese brand Sony also plans to introduce OLED TVs equipped with advanced audio and video technology," the analyst added. “Since 2007, Sony has not used OLED technology as a feature of TV products. Sony hopes to use the latest OLED TVs as a pioneer in the competitive high-end brand market.â€
Ultra-thin, borderless, split and other new designs worth the wait
According to the latest analysis of WitsView, global LCD TV shipments in 2017 will reach 225 million units, which is an increase of 2.6% compared to 2016. TVs with 50 inches and above will account for more than 30% of total shipments. UHD TVs (ie UHD TVs with a resolution of 3840 x 2160) will account for 31.5% of total shipments. The high-end market will become the core competition area for major brands. Samsung recently introduced Quantum TV to fight LG's OLED TV. From a design point of view, in this year's TV market, besides the ultra-thin design, new concepts such as borderless and split type are also worth looking forward to.
Samsung and LG are ranked first and second in the year
Samsung and LG from South Korea ranked first and second in the year with shipments of 47.9 million units and 28.2 million units respectively. "In 2016, Samsung experienced the same shipments as in 2015, despite the lack of mid-sized panels," said WitsView analyst. Samsung TV shipments were also significantly affected by the earthquake in Taiwan last February. Analysts said that other TV brands, including Samsung, are competing with each other for panel supply, and have begun to switch to larger-size TVs. In 2016, the average size of LCD TVs was larger than expected.
The annual shipment of LG LCD TVs decreased by 4.1%, mainly due to changes in the brand's strategic priorities. Since the reorganization of LG Group in early 2016, LG has shifted its strategic focus from expanding shipments to increasing product profits and controlling inventory levels.
Hisense and TCL Gain Profit from Expanding Overseas Markets The Chinese brands Hisense and TCL have ranked third and fourth respectively. Compared with 2015 shipments, Hisense has grown by 3.9% to 13.3 million units. In volume, TCL increased 0.8% to reach 13.2 million units of shipments. "As the domestic market gradually becomes saturated, many brands rely on overseas markets to boost their shipments," analysts said. The competition in the Chinese TV market will become increasingly fierce because after the rise of internet brand TVs, it will provide users with “high-standard, low-price†products that will take market share away from the domestic second and third-tier brands. At a critical moment, the major domestic brands will grow bigger and larger, and then squeeze out small-scale competitors out of the market.
In the 2016 ranking, Sony ranked fifth in terms of shipments of 11.7 million units, a decrease of 3.7% year-on-year. Analysts pointed out that the large-size TV in the high-end market will remain the strategic center of Sony in 2017. "The Japanese brand Sony also plans to introduce OLED TVs equipped with advanced audio and video technology," the analyst added. “Since 2007, Sony has not used OLED technology as a feature of TV products. Sony hopes to use the latest OLED TVs as a pioneer in the competitive high-end brand market.â€
Ultra-thin, borderless, split and other new designs worth the wait
Millet TV's borderless design
In 2017, the market will be mainly affected by the following two aspects: First, the closure of the Samsung L7-1 plant; second, Sharp decided not to use its Gen-10 equipment to supply other first-line brands. WitsView predicts that television manufacturers will increasingly focus on the development and promotion of high-margin products, such as the use of large-size 4K displays. Therefore, the average size of television will also be significantly expanded. According to the latest analysis of WitsView, global LCD TV shipments in 2017 will reach 225 million units, which is an increase of 2.6% compared to 2016. TVs with 50 inches and above will account for more than 30% of total shipments. UHD TVs (ie UHD TVs with a resolution of 3840 x 2160) will account for 31.5% of total shipments. The high-end market will become the core competition area for major brands. Samsung recently introduced Quantum TV to fight LG's OLED TV. From a design point of view, in this year's TV market, besides the ultra-thin design, new concepts such as borderless and split type are also worth looking forward to.
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