As technology continues to advance, many of the technology devices around us have become powerful enough to be used everyday. Therefore, we have to start thinking about such a question: “Which segment of the next big event in the tech world will happen?â€
Considering that most of the technology companies are now deepening their reach into the context of context prediction technology, we believe that this may become the focus of the next wave of technology.
Simply put, the main purpose of context prediction technology is to enable devices to do some day-to-day work without the need for user openings. Among them, Microsoft's latest voice assistant application Cortana built in the Windows Phone 8.1 operating system can provide users with useful information by "observing" the user's application and device usage habits and the acquired information. For example, Cortana can automatically provide users with information such as flight information and boarding passes on the way to the airport. It should be noted that Cortana can do this without any action by the user and can share this information to any associated mobile app.
It should be pointed out that Microsoft currently pays more attention to Cortana than any other product. At this year's Microsoft Build Developer Conference, Cortana is the undisputed star product of this session, and its importance even exceeds the company's main Windows and the Windows Phone operating system that was just ushered in at the time.
Of course, Microsoft is not the only company that is ambitious in this area. At present, Google (microblogging) is trying to gain a foothold in this field by building a more complete Google Now service for the Android platform; Yahoo spent $80 million earlier this year to acquire data based on usage and location for Android. The user's dynamic home screen application developer Aviate; Nest's new thermostat can adjust the device settings according to the user's habits to more efficiently manage the indoor temperature.
On the other hand, the lack of predictive ability for user behavior is also one of the most important reasons Apple Siri is often overlooked. In fact, Apple has spent years building such a voice assistant, but Siri has little to do with helping users set alarms, view the weather, and read short messages.
So why do we need to pay such great attention to context prediction technology?
We believe that with the gradual maturity of such technologies and the growing popularity of wearable devices, the importance of services such as Cortana and Google Now will only increase. Moreover, after the maturity of such technologies, the interaction between users and mobile phones, watches, televisions, and even cars will become easier and more natural. For example, similar techniques can alert users to focus on the road while driving, or to determine which type of video a user likes to watch through the history of on-demand video streaming services.
It should be said that such a practical application prospect is precisely the most important reason for Google to mention Google Now when launching the Android Wear platform. With Google Now configured, future Android smartwatches will have the ability to predict the user's destination and to-do list, and then proactively provide information that users may wish to view based on this data.
In all fairness, the answer to the question of how much such technology can play a role in the real world is still unknown. But what is certain is that without the built-in context prediction technology, any smart watch will be just a Samsung-like product, that is, users need to constantly slide the screen to find the information they need.
It should be pointed out that since services such as Cortana and Google Now need to continuously record and track user dynamics to operate more effectively, the rise of such services has also caused great concern about privacy issues.
Marcus Ash, the project manager responsible for the development of the Cortana team, said that Microsoft has given great attention to data collection and privacy protection when designing Cortana. For example, Cortana has a built-in privacy control panel where users can view what information the service collects and records. Moreover, external applications cannot read the collected data without authorization.
"When you start to get involved in a new technology like this, you only have one chance to win. And if you mess up, you will have a hard time coming over," Ash said.
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