Smart Watch This product line has been a long-time and has received a lot of attention since Apple introduced its first Apple Watch. The market is expected to become another new sales highlight after the iPhone and iPad. There have been many companies and technology giants in this field. However, the global shipments of smart watches have declined significantly. Given the short time since the advent of smart watches, shipments have fallen sharply today, showing a completely different picture from other technological product lines that have emerged in recent years.
According to Paste, according to the IDC survey of the market, the global smart watch shipments in the third quarter of 2016 were down 51.6% from the same period in 2015. This decline can be seen, but after the launch of other new smart watches in the future, It is not impossible to reverse the market condition of this almost dead product line. Outside analysis, there are five major signs that reflect this depressed market situation.
Sign 1: Apple Apple Watch failed to meet sales expectations
　 Over the years, Apple has invested a lot of resources and efforts to develop Apple Watch. Although the sales performance is much better than other competitive products after the advent, the overall sales volume has not reached the original expectation. The sales can only stay in the niche stage and cannot create iPhone and iPad. After that, the kinetic energy of the rapid development of the product line will be driven.
Sign 2: smart watch veteran Pebble wants to sell
Even though Pebble launched a new smart watch product in 2016 and successfully completed multiple Kickstarter fundraising, Pebble currently has a valuation of only about $40 million and has been confirmed to be acquired by Fitbit. It is said that Fitbit only acquires software assets, does not include hardware business, and the purchase price is less than 40 million US dollars. After the completion of the acquisition, Pebble is likely to cease to exist. Its technology and resources may be compiled by Fitbit and used to develop Fitbit's own Smart watches, which means that the veteran players who invested in the development of smart watches will disappear.
Sign 3: Google announces delay in Android Wear 2.0 release time until 2017
Although Google claims to be fine-tuning the software, it delays Android Wear 2.0 release time, but the truth may not be the case. The delay in the launch of Android Wear 2.0 may also affect the willingness of smart watch OEMs to cooperate, which may explain why Huawei, Samsung Electronics and Sony have delayed the launch of the new smart watch. Whether the future of Android Wear 2.0 will be able to attract OEM partners again is still to be seen.
Sign 4: Lenovo does not intend to continue to introduce new smart watches
Although Lenovo's Motorola launched the Moto 360 stunning market in 2014, and launched the second-generation upgrade version in 2015 and won the award, Lenovo seems to think that the demand for the global smart watch market is not enough at this time. With the introduction of new smart watches, there is no need to introduce new models every year.
Sign 5: Smart watches do not yet have broad market appeal
The smart watch industry is still a young field. Although it has many gimmicks and multiple functions, it still seems to be purchased by a small number of technology enthusiasts. The general mass market still cannot produce universal demand. The industry believes that in order to face the mass market, there must be a clear product positioning, so at this stage, many wearable device suppliers are locked in the orientation of health as a product.
Foreign media analysis, although it is possible to see the emergence of smart watches for the mass market in 2017, or help change the market conditions that current technology enthusiasts will pay more attention to and purchase, but this market is still only a niche market before this. .
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