In the new era of media competition in the Internet era, traditional media have been transformed and new media have made extraordinary moves. While enjoying the “sweet†cooperation in hand, they are also competing for autonomy in innovative forms and content. At the same time, Hunan Taiwan has faced the wave of new media, the mobile social application “Hula†and the interactive micro-community, the Happy Community, and has been the focus of attention for a time. How traditional media can work together with new media, and how they can make waves in this wave of transformation. Zhang Huali can answer your questions.
dialogue
Q: Everyone said that this is an era of new media. What do you think?
Z: You can't look at it.
Q: New media is undoubtedly a great impact on traditional media, but the development of Hunan Satellite TV as a traditional media is still very good. What do you think is the most important reason?
Z: The traditional media is not dead yet. Of course, thanks to Hunan Satellite TV's audience positioning: young people and women, this is highly compatible with the users of the new media.
Q: When one day the new media also began to focus on content production, what do you think may be the impact and challenges?
Z: The attention of the network has been in technological evolution. This process will not be suspended. Focusing on content will bring competition to TV stations, but it will also bring vitality. May be able to dig up our talents.
Q: You have always been an active promoter of innovation in Taiwan. What do you think is the place where you need to add innovation or continue your efforts?
Z: The main points of content innovation are: first, strengthening originality; second, integrating technical teams and content teams to build a multidimensional production chain; and third, independent character. Fundamental innovation is institutional innovation.
Q: You are the person who referred to the fusion media earlier in the country. Your idea only refers to the integration of the media. Now, has the company included it as the rise of e-commerce?
Z: E-commerce has long since entered Hunan Satellite TV's content vision and practice. In the "Goddess of the New Clothes" on the next month, there will be deep participation from e-commerce companies. In addition, Hunan Radio and TV itself must also become an electricity supplier, such as happy purchase.
Q: You yourself said that you proposed that the concept of converged media was mainly to use new media for your use. Is the specific situation now as you wish or do you adapt to the other party in the transition?
Z: In the past, including most of the old media nowadays as wage earners for new media, the key is that we do not have the ability to bargain. Hunan Satellite TV has been breaking away.
Q: Is your idea of ​​integration like this an opportunity for companies now facing challenges? If so, how can companies use it for transformation?
Z: The situation of traditional retail companies is similar to that of broadcasters. First, you cannot simply surrender to a raging e-commerce because you have the advantage that e-commerce does not have. That is the user's physical experience and the need to make the advantage bigger. Second, it is necessary to learn how to use e-commerce thinking and put users in the past. Become active contact user. Any change is an opportunity.
Q: In the face of the impact and challenges brought by the new media, what do you think is the most difficult thing that Hunan Satellite TV encountered when meeting this challenge?
Z: The hardest part is the institutional constraints.
Q: What new progress Hunan Satellite TV has made in the new media business? What are the development goals for Mango Taiwan in the second half of 2014?
Z: The mango single-play strategy started this year shows everything. Of course, Mango TV is completely open in the future. Hunan Satellite TV is only one of the content providers. Mango TV is the future of Hunan Satellite TV. Its volume will be N times that of Hunan Satellite TV now.
Q: We know that Hunan Satellite TV has launched TV-based China's first mobile social application "Hula" and an interactive micro-community - a happy community. So, do you usually pay attention to a happy community? Or are you Hunan Satellite TV Hula Planet? What do you think of it?
Z: I certainly care about happy communities. It is also a reference value for our content decisions. Hula is an experimental product that I supported last year. The outlook remains to be seen. There is no doubt that brand building is beneficial, apart from commercial stance.
Q: Some experts commented that Hunan Satellite TV's understanding of new media and its ability to operate innovatively exceed even more professional new media. What do you think?
Z: The new media is not a god and you don't have to look up. Any new things will grow old, so the key is people.
Q: As an official self-media channel, Hunan Satellite TV’s WeChat innovation continues. For example, WeChat’s serialized novels and viral themes such as “Lake Story†are the result of innovation. Do you think the Hunan Satellite TV operating model can be used by other companies?
Z: The media is the spread, the past spread is point-to-face, and now it is peer-to-peer, so corporate marketers must also cultivate employees' communication and user concepts. The employees are the company's media and even products.
Q: The interaction of TV media with viewers and fans can increase television viewers' satisfaction, ratings and viewing time. What do you think of the interactive relationship between TV media and enterprises in the media convergence environment?
Z: The media is open to the whole society. It is definitely an important promotion platform for companies. For example, advertisements, such as large-scale events, such as news, such as offline promotion, are positively related to each other. The only thing to note is that the media pursues credibility. The pursuit of profits by companies is an unavoidable contradiction. The better solution is that a certain point of the company becomes a mass-consumable content.
Q: The last question, what do you think of the attempts of traditional companies to spread in new media under the media integration environment?
Z: This question is broader and cannot be discussed. Specific to the forest live Iraq, the key is still your user positioning, and then is the brand strategy positioning. If your users are in line with new media users, for example, they can build a community. First, they must join old users and establish club-style emotional contacts and services to attract new users. As for the brand strategy, we must emphasize the full chain of services as well as individual design schemes. This goes beyond my knowledge. The logic of the media is to get attention - traffic or audience - advertising or user volume; the same goes for companies. The appeals behind successful media and companies are all representative of the values ​​and interests of a certain group of people. An enterprise should become the spokesperson of a particular group of people's interests, and thus it will gain trust.
When the arrival of the new wave, who will become the leader of integration? It must be someone who has taken precautions and practiced himself, right? Then we will try it now!
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Digital Visual Interface Cable Connectors
DVI ConnectorWith the advent of technologies such as DVD players, high-definition televisions, and even digital cable, the need for more advanced cables and connectors has increased. Digital Visual Interface (DVI) is one response to the growing need for interconnected systems, enabling digital systems to be connected to an array of displays. Yet DVI cables and connectors can also be complicated, and may lead to confusion between High Definition Multimedia Interface (HDMI) and DVI. Although the two systems have much in common, they service different niches of digital technology.
Digital Visual Interface
Older systems aren`t necessarily outdated systems. Although DVI preceded HDMI, it`s still widely used in both business and domestic settings. DVI connectors are designed to handle digital data transmission, incorporating three transmission channels in every connector link. The maximum bandwidth for data transfer is 165 megahertz, which is enough to relay up to 165 million pixels per second. Data is encoded for effective transfer, but a single link can handle around 4.95 gigabits per second of information. Double links can handle twice that amount.
Because a DVI cable carries information over a 165 megahertz bandwidth, complete digital resolution can be obtained. Using double link connectors increases the speed of transmission, but requires another cable. However, not many devices depend solely on a double link DVI, so this technolgy can be used on an as-desired basis.
Types of DVI Connectors
There are three general categories of DVI cable connectors: DVI-Digital (DVI-D), DVI-Integrated (DVI-I), and DVI-Analog (DVI-A). However, most connectors fall into one of the first two groups.
A standard DVI Connector is 37 mm wide and has 24 pins, 12 of which are used for a single link connection. When analog is involved, four additional pins are needed to support the additional lines of an analog signal. It is not possible to cross from a digital source to an analog display or vice versa. In those instances, an integrated connector is probably the best option. There are five common types of DVI connectors.
DVI-I Single Link
This kind of connector has three rows, each with six pins. There are two contacts. Because the connector is integrated, it can be used with both analog and digital applications.
DVI-I Dual Link
A DVI-I dual link connector can also be used with both digital and analog applications, but is configured with more pins to accommodate a dual connection. There are three rows with eight pins each, as well as two contacts.
DVI-D Single Link
Specifically designed for digital applications, a DVI-D single link connector has three rows of six pins, and looks much like a DVI-I single link connector. However, a DVI-D connector has no contacts.
DVI-D Dual Link
Also made specifically for digital applications, a DVI-D dual link features more pins (three rows of eight) for dual connections. Like a DVI-D single link, a DVI-D dual link connector has no contacts.
DVI-A
This particular type of connector can only be used for analog applications, and has three rows of pins. One row has five pins, one has four pins, and the last row has three pins. Like single link connectors, a DVI-A link connector has two contacts.
Female DVI Connector
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