"The filament lamp we produced has been able to kill ordinary plastic-coated aluminum bulbs in terms of price. Next, our goal is to completely surpass the bulb products in terms of cost performance, so as to gradually occupy the market." Zhongshan Light Expo site, Richang Liu Qiwei, chairman of Jingjing Group, told reporters.
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Booth scene
Indeed, time came to this year, after a slightly silent filament lamp suddenly heated up, especially when the industry giant - Mulinsen announced that the joint venture with the company to open up this market, it also completely ignited everyone's enthusiasm for this "feast."
"Everyone is eyeing this market, and the filament lamp is destined to become a new trend in 2016. Compared with other manufacturers, the advantage of our Changchang Group is that it only makes the filament lamp, and it is enough to concentrate." Liu Qiwei mentioned.
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Liu Qiwei, Chairman of Richangjing Group
It is understood that the 2009 Changchang Group has two major product groups: Hongxin Optoelectronics (LED Chip Division) and Hongxin Lighting (LED Lighting). Among them, Hongxin Lighting specializes in filament lamps.
“Especially in October last year, after we entered the Qixingguan Economic Development Zone in Bijie City, Guizhou Province, we are currently working with the factory in Shenzhen, and the production capacity can reach 150-200,000/day,†said Liu Qiwei.
Last year, after obtaining the investment from the Bijie government, the company has deep cooperation with Guizhou Optics Valley. It has been subordinated to state-owned units and its production capacity has been greatly expanded to create the “world's largest manufacturer of LED filament bulbsâ€. The slogan also stands out.
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Guizhou·Changchangjing Lighting
At the same time, the company is also strategically cooperating with Shenzhen Lianshang Optoelectronics Co., Ltd., the latter is a manufacturer specializing in LED filament packaging, “Joint Lianshang Optoelectronics, under the premise of ensuring better quality products, supply chain partners also Give us great convenience." Liu Qiwei mentioned.
After successfully solving the price problem of filament lamp products, the next step, the day Changjing Group also focused on the development of the channel.
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"The world's largest LED filament bulb manufacturer" slogan
"Our channel market will be mainly in China this year. In the next step, our domestic market will be subdivided into cities and counties. The first level will be the city, the second level will be the county, and the third round will be the town. Going to the township and laying down the channels step by step, thus opening up the comprehensive market where the filament lights broke out." Liu Qiwei said.
"At present, there is no domestic filament lamp manufacturer in the circulation market. We are the first one, so what we have to do is to make this market bigger and better. In general, 2016 will be a filament lamp that completely surpasses ordinary bulbs. In the year, the market is only the last step on the premise that many favorable conditions are already in place. In 2016, the filament lamp will be the winner of this battle!†Liu Qiwei mentioned.
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