The incident of Sino-foreign joint ventures that brought the exhibition industry had to mention 2005. This year, Sinopharm Reed Exhibitions Co., Ltd., a joint venture between Reed Exhibitions and the China National Pharmaceutical Corporation, was the most watched, followed by a Guangzhou-Guangzhou-based Guangzhou Guangya Exhibition Co. Limited company.
After five years of development, how are these companies now? Did it achieve the purpose of the initial cooperation? This reporter interviewed Pan Wenbo, general manager of Guangzhou Guangya Messe Frankfurt.
Pan Wenbo described the five years of cooperation as "a very successful and highly-satisfying cooperation with a perfect combination of both brands and resources." He said that after the joint venture, the lighting show brand value increased by 60%, the scale of the exhibition increased by 400%.
“Currently, the development of the company has two changes before the joint venture. First, the scale of the exhibition was expanded from the 40,000 square meters exhibition area before the joint venture to the current 150,000 square meters. Secondly, after the joint venture, it passed overseas. The Frankfurt international brand has introduced the International Die & Mould Exhibition and the International Automation Show. Both of the parties involved are the organizers of the largest exhibition of this kind in the world. In the future we may also introduce Other international professional exhibitions.†Pan Wenbo told reporters. The main reason for this appearance is that there are reservations for previous resources and brands. "Gongya and Frankfurt set up a joint venture for five years. Both brands have not lost. The domestic brand is mainly Guangya, and the foreign brand is Frankfurt. The two brands have a good combination." To the brand has a perfect complementary combination.
After five years of development, how are these companies now? Did it achieve the purpose of the initial cooperation? This reporter interviewed Pan Wenbo, general manager of Guangzhou Guangya Messe Frankfurt.
Pan Wenbo described the five years of cooperation as "a very successful and highly-satisfying cooperation with a perfect combination of both brands and resources." He said that after the joint venture, the lighting show brand value increased by 60%, the scale of the exhibition increased by 400%.
“Currently, the development of the company has two changes before the joint venture. First, the scale of the exhibition was expanded from the 40,000 square meters exhibition area before the joint venture to the current 150,000 square meters. Secondly, after the joint venture, it passed overseas. The Frankfurt international brand has introduced the International Die & Mould Exhibition and the International Automation Show. Both of the parties involved are the organizers of the largest exhibition of this kind in the world. In the future we may also introduce Other international professional exhibitions.†Pan Wenbo told reporters. The main reason for this appearance is that there are reservations for previous resources and brands. "Gongya and Frankfurt set up a joint venture for five years. Both brands have not lost. The domestic brand is mainly Guangya, and the foreign brand is Frankfurt. The two brands have a good combination." To the brand has a perfect complementary combination.
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