On March 23 this year, Xiaomi TV officially launched a Xiaomi TV member (iqiyi VIP member) with iQiyi, not only unified user experience, but also introduced preferential policies. Previously, users of newly-purchased Xiaomi TV could enjoy the discount of RMB 199 for purchasing Xiaomi TV members (iqiyi VIP members), and the original price was 299 yuan. The launch of the 6.6-fold Season Card Promotion is mainly aimed at the old users who previously purchased Xiaomi TV and Xiaomi Box.
The relevant person in charge of the millet television said that he hopes to use good content to stick to television users, increase the operating rate, and enhance the quality of television. The product principle of Xiaomi TV has always been: The hardware and content must be the best in the world.
Xiaomi TV members (iqiyi VIP members) are closely tied to iQiyi in terms of content and cover all paid content of iQiyi VIP members. In the 2015 China Video Industry Paid Study Report published by Yi En, iQiyi has far ahead of Tencent Video, Sohu Video, Youku Tudou, and LeTV Video in the number of paid movies (see chart below).
Specific to the Xiaomi TV membership content, the total volume of movies on the Xiaomi TV platform exceeded 8,000, of which the number of Hollywood movies exceeded 2,500.
Millet TV is already twice the number two in terms of the number of content, and it is even more popular in popular TV dramas. Xiaomi TV included the top 10 blockbusters at the box office in China in 2015, and 74 of the 81 million-plus box office movies released on mainland China landed on Xiaomi TV. Since the beginning of 2016, Xiaomi TV and Xiaomi Box have been on the line with memorabilia such as the Mermaid, Star Wars 7, Wilderness Hunter, Dragon Hunter, Ant, Old Artillery, Villain Angel, and Three Dozen Bones.
In the field of TV dramas, in March of this year, Xiaomi’s close partner, Iqiyi, broadcast exclusively the descendants of the sun in the first explosive Korean drama in 2016. It was the first Chinese and Korean time-of-arrival synchronized broadcasting model. Iqiyi’s first super network drama in 2016 The best we have also logged into Xiaomi TV. The most popular member dramas are currently broadcast on iQiyi platform.
Buying TVs to watch movies is already the mainstream appeal of TV users. Millet TV can lead this demand feature. So far, Xiaomi TV has more than 10 million end-users, including TV and box users, and the operating rate is more than 70%.
What needs to be reminded is that this promotion activity is only for non-member users and has already purchased Xiaomi TV members. However, the person in charge of Xiaomi TV said that users who have purchased Xiaomi TV members are stepping up their efforts to formulate relevant preferential policies.
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