On June 15th, there was a growing tendency for Xiaomi and LeTV to have a verbal battle triggered by video content. When Xiaomi Wang Chuan frequently clamored for Jia Yueting, but did not receive a satisfactory reply, he held a high-profile conference on the millet television. Today, Wang Chuan, head of Xiaomi's TV business, co-founder and vice president, openly questioned LeTV’s content for alleged violations. However, this remark attracted users' dissatisfaction.
According to Wang Chuan, according to the 181 document issued by the General Office of Optoelectronics, all Internet TVs or Internet boxes must be connected to a single broadcast control platform. This broadcast control platform must be a broadcast control platform approved by the SARFT. The broadcast and control platforms currently approved by SARFT include: CCTV's ICTV, CCB’s Central Galaxy Broadcasting, Guoguang, Best Connect, Huadian, Mango and Southern Media.
As can be seen from the figure below, Xiaomi TV access is GITV (ie, Central Galaxy broadcast control platform). In addition, Xiaomi has also entered into a cooperative relationship with ICTV (ie, CCTV broadcast control platform). The source of LeTV's content is Letv, which is LeTV's own video resource. According to the relevant documents of SARFT, this behavior has obviously violated the relevant regulations.
In addition, the General Administration of Optics also stipulates that Internet TV and boxes cannot directly access the Internet from outside the chain. As LeTV's video resources are limited, in order to make up for this, LeTV also ignored this provision of the General Administration of Optoelectronics. When the user actually uses LeTV, Internet content can be accessed through the link.
After the news was made public, the netizens were completely surprised. Many netizens believe that Xiaomi’s move is very inappropriate. The main reason is that many of the Internet companies' behavior was in the gray areas of policy at an early stage. Because of this, Internet companies have formed some unspoken rules: Try not to use public power to suppress peers. In addition, although the Office of Optoelectronics expressly stipulates that Internet content cannot directly access Internet videos and boxes, this provision is very unpopular, and many netizens are even hostile towards SARFT. This is also the reason why Xiaomi’s move caused public outrage.
In a sense, Xiaomi's move is quite similar to the behavior of Tencent’s reporting on the rapid broadcasting. As domestic video has entered the era of copyright, but with the support of netizens, Quickcast can play TV dramas, movies, variety shows, etc., on which copyright is purchased by some other platforms without purchasing copyright. This has led to the dissatisfaction of many colleagues, eventually Tencent video reported rapid broadcast, fast broadcast was thus investigated and found out that the company stored obscene, pornographic content on the server. This eventually led to the rapid broadcast of bankruptcy. Although Tencent's move was reasonable in terms of laws and regulations, it attracted the unanimous crusade of netizens. Xiaomi's move is similar to Tencent's report.
Xiao Bian specially reminds netizens that no matter what questions you have about Xiaomi’s questioning of LeTV, if you purchase LeTV’s stock, you must carefully consider it in the near future. Because LeTV does violate the relevant provisions of SARFT. In fact, because LeTV had previously ignored the relevant provisions of the SARFT, the SARFT directly ordered the sale of LeTV's box and interviewed seven broadcast control platforms. It explicitly requested that it should not cooperate with LeTV. The reason why LeTV is still able to stipulate in the SARFT that it must not be allowed to access Internet content is still to go its own way, mainly because of its political background. It is understood that LeTV’s current business is not under the jurisdiction of SARFT, and the monitoring party is the Ministry of Industry and Information Technology.
One of the main reasons why Xiaomi questioned LeTV is the same as Tencent's report: The content of Xiaomi TV is legal and compliant. This also applies to other Internet TVs and boxes in China, except for LeTV. (When other domestic video sites need to purchase copyright, fast broadcast is also the only exception.) It can be said that currently LeTV is the only special case of domestic Internet TVs and boxes, which naturally attracts the dissatisfaction of friends and businessmen. Netizens are dissatisfied with Xiaomi’s behavior and naturally are dissatisfied with the SARFT’s dissatisfaction. However, it should be noted that under the premise that there are explicit regulations and regulations in the country, they can actually allow some manufacturers to be free from legal boundaries. In this regard, the headline look forward to ask netizens how to treat this matter? And whether LeTV can escape this robbery may depend on how large its back office is.
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