The company that MediaTek once wanted to buy now has a market capitalization of 800 billion yuan. It is a large-scale graphics processor chip manufacturer NVIDIA that grabbed a record high in the day before the opening of the Taipei computer. Chairman Huang Renxun held a media meeting in a high-spirited manner. There was no gorgeous stage, no complicated slides, but the audience was concentrated. NVIDIA once robbed the mobile phone processor market and lost its share price. It has also fallen to 11 US dollars. It also reported that MediaTek intends to acquire it. But in the past year, NVIDIA's share price, which has kept up with megatrends such as artificial intelligence and VR, has doubled. Today, the market value is 2.4 times that of MediaTek.
"Fortune" named NVIDIA is the best performing company in the US S&P 500 index. The stock has risen more than 35% since this year. It has transformed from the traditional computer graphics chip maker to the beneficiary group in the era of big data, from artificial intelligence and automatic. Driving to the virtual reality, no service, the first quarter of this year to pay a bright earnings report, revenue of 1.31 billion US dollars, net profit surged 46% compared with the same period last year.
Founded in 1993, the computer graphics card started NVIDIA, the strength is "a few billions of computing power in one second", to speed up the application processing speed in parallel computing. In video games, you can make players play smoothly and realistically. If you use AlphaGo, the Go computer that Google beats human players, he can take pictures of 1.3 billion games a day.
"Now the computer has been able to write programs by itself and learn from experience and become smart." Huang Renxun's domineering declares that the technology industry has entered the era of artificial intelligence. For example, it can be predicted which patients will have heart failure 9 months before the doctor's diagnosis. Or simulate the Milky Way galaxy to discover the rules of the universe.
Computers don't lack smart ways, but they need better tools to speed up learning. In April of this year, NVIDIA launched the world's first set of super-computers for deep learning at the GTC conference in the United States, which greatly shortened the self-learning speed of neural networks. Now, Google, Facebook, Baidu and Microsoft have announced the use of NVIDIA products to develop deep learning. More than 3,400 companies have been working with NVIDIA for deep learning, 35 times more than two years ago.
This wave of breaking is not an accident. Three years ago, NVIDIA decided to invest in artificial intelligence and deep learning, and its research and development costs have exceeded $2 billion. Huang Renxun fully demonstrated that in the past, the Taiwanese media gave him the title of "the best man in the IC industry."
This is NVIDIA's second gamble transformation.
The first time was in 2006, the PC industry popularized the integration of graphics chips into processors. The prospects of individual graphics chip makers were unknown. NVIDIA's biggest competitors were acquired. The industry rumored that "the next one is the NVIDIA with straightforward performance." . However, Huang Renxun added more than 1 billion US dollars when the financial tsunami raged, and entered the smart phone processor chip in 2012.
Under the smashing of Qualcomm and MediaTek, this gamble was badly affected by Waterloo. In 2014, he admitted that the product has not been recognized by mobile phone brand customers and has withdrawn from the mobile phone processor market.
"Today we are launching a new product on the stage, there may be hundreds of failed products behind." Huang Renxun does not say NVIDIA's failed attempt. When the mobile phone product line was in a difficult battle, Huang Renxun led the supervisor to Beijing to participate in the Xiaomi mobile phone product launch conference, and was seen in the hotel lobby. But back to the office, I still make a lot of money into the deep learning field. He bluntly said that the most taboo thing about making new products is to worry about whether this product can make money.
NVIDIA's long-term investment is not just artificial intelligence. At the same time, there is also great progress in the field of autonomous driving and virtual reality. In the field of autonomous driving, not only Google's driverless cars use NVIDIA products, but also the first-line car manufacturers and Audi. In the virtual reality field, NVIDIA cooperates with NASA in the Mars landing plan. At the same time, HTC and Oculus' virtual reality helmets are also because of the computing power of NVIDIA graphics chips, and they don't feel dizzy because of the persistence of vision.
What is the future contour of virtual reality? The main application scenario will be a mobile phone? He directly said that mobile phones may become an entry-level product for promoting virtual reality, but the application of realism is still on the computer platform. NVIDIA will try a variety of products that require a lot of graphics, but it is the basic model that no one can do.
“Mobile phones are already popular goods, so let others do it.†NVIDIA’s market value has dropped from $10.9 billion (about 340 billion Taiwan dollars) to 24.9 billion dollars (about 809.8 billion Taiwan dollars) compared with the market value of last year’s purchases. The market value of MediaTek dropped from NT$622.9 billion to NT$338.5 billion. Huang Renxun’s seemingly inadvertent short commentary is precisely the fact that the market value of the two sides is crossed: if there is no continuous betting on R&D expenses, I am afraid it is difficult to escape the fate of a generation of boxing champions.
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