Yesterday, the reporter learned from the major home appliance stores in Jiangmen that the market share of LED color TVs in Jiangmen's home appliance market has increased from less than 15% at the beginning of the year to nearly 50%. As the new energy efficiency standard of TV is implemented, the LCD flat-panel TV encounters the “full-scale forced palace†of LED color TV, and the merchants start to reduce the price of flat-panel TVs.
The new standard is implemented soon
The "flat-panel TV energy efficiency limit value and energy efficiency rating" officially implemented from December 1 this year stipulates that the energy consumption level of TV sets will be divided into three levels, and the first-level products are the target values ​​of energy-saving products, which is equivalent to the current market. The highest energy-saving level of similar products; the second-level is the evaluation level of energy-saving products, which should be higher than the average level of the product market; the third-level is the market access level, which is mainly used to eliminate high-energy-consuming products in the market. According to the test results of the National Radio and Television Product Quality Supervision and Inspection Center, if this energy efficiency standard is adopted, the LCD TV of the energy efficiency level on the market is only 2.4%, the proportion of the second level is 10.8%, and the third level is 72.3%. 14.5% of LCD TVs do not meet the standard.
Yesterday afternoon, the reporter saw in the Jiangmen Gome East Lake Appliances Experience Hall that the price of a 42-inch LCD flat-panel TV was only 5,000 yuan, which was half of the 10,000 yuan when it was launched. According to the promotion staff at the scene, the major LCD TVs of the store are currently selling at a reduced price, with a drop of 10% to 30%. Among them, some brands have not reached the new energy efficiency level of the three-level standard LCD flat-panel TV price cuts even more than 30%.
LED color TV is getting favored
Although manufacturers are eager to promote LCD flat-panel TVs, consumers generally show greater interest in low-energy LED LCD TVs. According to the promoters of the Samsung Color TV Monopoly Zone in Jiangmen Gome Xinhui Store, consumers generally believe that the LED TV screen is clearer and adopts new environmental protection and energy-saving technologies, which can save a lot of electricity bills in daily use. Therefore, although many consumers have been impressed by the promotional offers of LCD flat-panel TVs, there are still many consumers who choose to buy LED color TVs.
At present, even if there are no promotional offers, the LED color TVs in Jiangmen's major appliance stores are generally favored by consumers. The market share of LED TVs has increased from less than 15% at the beginning of the year to nearly 50%. In Jiangmen Gome and other large home appliance chain stores, LED TV sales have exceeded 50% of its total TV sales.
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