In 2016, the sales of virtual reality and augmented reality did not appear to have occurred last year. Instead, they showed signs of fatigue. Some analysts speculated that the reason may be the high price and lack of content.
As suppliers and investors have all invested heavily in this area, especially companies such as Acer and Asustek Computer have invested a lot of resources in product development next year, some market experts worry that the entire VR/AR ecosystem may not be able to meet so many Player.
Sales of Sony PSVR, Google Daydream View, HTC Vive, Oculus Rift, and Samsung Gear VR were both lower than expected. Market research firm SuperData even said that VR headline was basically the biggest loser in the just-concluded Black 5 shopping season. Investors have caused tremendous pressure. In particular, HTC has seen a decline in its share of the global smartphone market even before Vive has really begun to bring profits to the company. It seems that next year will be a difficult year.
New players such as Asustek will present their ZenForce AR at the CES in January and will support Google's Tango system and will be officially released in February. Asustek will also release an all-in-one VR head-mounted display device in the third quarter of next year, including a built-in camera, sensor, and handle. Acer has invested in IMAX VR content funds and established a joint venture with Swedish game company Starbreeze to create a headline called StarVR. In the first quarter of next year, Acer will also release a head-up display based on Microsoft's Holographics platform and supporting a mixed reality experience. With the poor performance of the VR market, these companies may have a difficult situation.
Although Apple's strategy is more inclined to AR experience, especially recent reports show that they mainly focus on AR experience on their own camera app. If this is the case, it may be that Apple will not suffer from bottlenecks in the industry. Too much risk, at least some AR applications have been confirmed by the market. However, there are rumors that Apple is also developing an integrated head-display product, but it is still unknown whether Apple's strategy in VR/AR will include a real consumer product.
In short, if you want to change the status quo, VR/AR technology company may have to redouble its efforts.
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