Industry started the listing competition, Bai Lifeng hit the head shot, Xiaomi, Chuan Technology followed

The news of the mobile phone industry is frequent, and there are people in the market. Many mobile phone manufacturers are looking for capital support at the pace of listing. The attackers have the glory of Huawei's Internet mobile phone brand glory in sales and technology, and actively seek breakthroughs. In the context of the domestic market is basically saturated, a series of actions of mobile phone manufacturers are worthy of recognition, because without the attack, they will be cruelly driven off the market, and many second-line brands are in jeopardy.

Since the beginning of this year, news of mobile phone manufacturers who have always spoken on products has come to the capital market.

Xiaomi officially submitted a listing application to the Hong Kong Stock Exchange, becoming the most important IPO of the mobile phone industry in the year. Xiaomi IPO is still waiting, and Bai Lifeng has taken the lead in launching the first shot of the 2018 capital market in the mobile phone industry.

Industry started the listing competition, Bai Lifeng hit the head shot, Xiaomi, Chuan Technology followed

Bai Lifeng started the first shot, 360 book profit more than 10 times

Dafu Technology announced the restructuring progress announcement, the company has signed a framework agreement with the major shareholders of Chongqing Bailifeng Technology Co., Ltd. (hereinafter referred to as "Bai Lifeng"), will purchase a 51% stake in Bailifeng by paying cash.

The announcement shows that the estimated transaction price of Bailifeng 100% equity is 1.7 billion yuan. The final transaction price is determined by the parties to the transaction based on the evaluation value determined by the independent third party assessment agency.

According to the announcement, Chongqing Bailifeng Technology Co., Ltd. was established in 2013. It is a high-tech enterprise focusing on intelligent terminal research and development, mobile internet operation and intelligent manufacturing eco-chain industrial park. It has formed an ecological chain system that vertically lays out the upstream resources of the industry chain, memory, chips and other core resources based on intelligent terminals, and horizontally expands intelligent hardware, smart home, software development and so on.

At present, Bai Lifeng is the largest R&D and manufacturing enterprise of mobile phones and smart terminals in Chongqing. In 2017, Chongqing Top 100 enterprises ranked 45. The market share has been ranked among the top ten in China in the past three years.

According to Bailifeng official data, as of the end of 2017, Bailifeng's global cumulative shipments have reached 80 million units, and it has opened up more than 30 international markets. Among them, the international survey agency GFK data shows that the sales volume of Bailifeng lephone mobile phone in 2017 was 4.67 million, accounting for 1% of the domestic mobile phone market, ranking 9th.

It is worth noting that, unlike the past, Bai Lifeng promised to increase 80% of the actual amount of the transaction after the tax is paid through the secondary market within 3 natural months after the full payment of the cash consideration by Dafu Technology. Holding Dafu Technology. In other words, this transaction did not involve the non-public offering of shares, but after receiving cash, Bai Lifeng changed hands to buy shares of Dafu Technology from the secondary market. These shares will then be locked for a period of 12 months.

Some analysts pointed out that this has stabilized the stock price of Dafu Technology on the one hand, and reduced the lock-in time of Bailifeng on the other hand.

Industry started the listing competition, Bai Lifeng hit the head shot, Xiaomi, Chuan Technology followed

It is worth noting that the second largest shareholder behind Bai Lifeng is Qihoo Technology. According to the data, in the equity structure of Bai Lifeng, Beijing Qihu Technology is its second largest shareholder, investing 22 million yuan and holding 15% of the shares. Qihoo Technology is a 360 company and its legal representative is Zhou Hongyi.

Looking at the current valuation of 1.7 billion yuan, 360's investment of 22 million yuan in the first time increased to 255 million yuan in less than two years, and the book profit exceeded 10 times.

Several mobile phone manufacturers started the listing process

Bai Lifeng started the gun, and Xiaomi and Chuan Technology have also put the listing on the agenda.

Xiaomi officially submitted a listing application to the Hong Kong Stock Exchange. There are a number of versions of millet valuations on the market, with a maximum of $200 billion, and the most talked about is $100 billion. Recently, some media reported that Xiaomi's valuation range is 63-68 billion US dollars. It is expected to start roadshow within two weeks and start the IPO. However, Xiaomi founder Lei Jun responded that the news was a rumor.

The sound technology, known as the "African Mobile King" and "China Mobile Phone Manufacturers Overseas Stealth Champion", has also started the listing process.

The New Territories Pumps, which is suspending trading, issued a major restructuring announcement, stating that the company intends to acquire control of Shenzhen Chuansheng Holdings Co., Ltd. through asset swaps and the issuance of shares to purchase assets.

Before the suspension, the market value of the New Territories pump industry was less than 3.2 billion yuan, and its business was relatively simple and its performance was not good. Some analysts said that if the major restructuring is implemented smoothly, the traditional main business is expected to be replaced by the mobile phone business of the voice holding, and the voice holding will also constitute a backdoor.

As a "Chinese mobile phone manufacturer overseas stealth champion", the voice mobile phone has developed rapidly in recent years. According to the data, the number of mobile phone shipments in 2017 exceeded 120 million, of which about 90 million feature machines and more than 35 million smart phones. The sales volume of the voice in Africa is No.1.

In terms of ranking, total shipments ranked fourth in the world, functional machines ranked first in the world, and smartphones ranked tenth in the world. The global sales network spans more than 50 countries and has a total of more than 1,000 service outlets. The voice said that it will focus on Africa to look at new markets and establish a sound ecosystem, including smart terminals, pipeline services, and mobile Internet.

According to industry and commerce data, in June 2017, Voice Holdings introduced new investors, including capitalists with the background of the National Fund and Ziguang Group. Chuanyin Investment Co., Ltd. holds 56.73% of the shares as the largest shareholder.

In addition, last year, the media also reported that Meizu Technology is preparing for an IPO in Hong Kong. Zhuhai National High-tech Industrial Development Zone announced the latest version of Zhuhai High-tech Zone listed reserve companies, including Meizu.

Follow-up mobile phone manufacturers that may start listing include Nubian, Huaqin and other enterprises.

Previously, Ni Fei, general manager of Nubian smartphones, repeatedly said that he was preparing for the listing.

Capital support is becoming more important, industry capital competition is accelerating

Mobile phone manufacturers have launched listing procedures, reflecting the growing competition in the mobile phone industry. It can be said that mobile phone manufacturers without capital support are not very viable.

Compared to the Internet industry, the capitalization of the mobile phone market is not so fast. The mobile phone market is dominated by products, and the product determines whether to stay or walk away, win or fail. The continued introduction of market-competitive products is a key weight for mobile phone manufacturers to stay on the fiercely competitive track.

However, as the market is saturated, the industry competition is becoming more and more fierce, and the products are certainly the first. However, it is more and more important to use capital operation to ensure that the latter is strong.

It can be seen that the capitalization of mobile phones is becoming a strategic layout for major mobile phone manufacturers, and there are also various capitals behind the listed companies that are highly concerned and involved.

Looking back over the past four years, Meizu accepted Ali investment, hammer accepted Suning cloud business capital injection, Suning also injected Nubian, Cool one divided into three, left hand 360 right hand music. Behind Bailifeng has 360, and the sound technology has also introduced the National Fund and the shareholder of Ziguang Group.

For the capitalization boom of the mobile phone industry, Sun Yanxi, the president of the First Mobile Phone Research Institute, said that today's Chinese mobile phone manufacturers are no longer facing the purely Chinese market, but the global market. There are stories in the global market, but it is true. Need funds to pave the way. "If you want to be a big international company, without capital support, you will not be able to successfully achieve international international shipping."

Looking at the head manufacturers of the current mobile phone market, they all have their own capital support paths, which can be described as the eight cents across the sea.

As the head of the mobile phone industry, OPPO and vivo have never released the information on the market. This is because they have found a financing channel that suits them. On the other hand, their shareholding structure is just as impossible to achieve IPO as Huawei. .

"OV's financing method is to take the project out of financing, and it is directly financing overseas, taking the hot money of the United States, like vivoX9, OPPO R11 are a machine to finance.

As Huawei, the number one mobile phone market share in China, the rumors of listing have been continuous, and the official has repeatedly rumored. However, for the 2C mobile phone business, some analysts believe that it is not impossible to divest the parent company IPO. In this regard, glory will not comment.

However, some media quoted Huawei insiders as saying that if Huawei's terminal can be IPO, it is a good thing, but Huawei's system and internal equity incentive structure are more complicated, so IPO is more difficult. If you can, glory can try the IPO first.

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