Hisense leads the global display technology to occupy the core position of the TV layout



“In the era of Internet, what is the quality of the dead hardware? Of course it is useful. The quality of image processing for streaming media, in addition to bandwidth, is directly related to the image decoding technology and display capabilities of the TV itself. Hisense strategy is very clear. With continuous control of core technologies and continuous self-defining core competencies of high-end products, and constantly occupying the core position of the global color TV market, Hisense’s vision is to become a leader in global display technology and products, not only to make home TV products, but also to promote Hisense. The display terminal products have expanded to a wider range of professional applications such as medical displays.” Liu Hongxin, president of Hisense Group, responded to the industry’s insistence on Hisense’s insistence on ULED, laser television, picture quality chips, etc. at the new laser cinema TV conference on December 9. Innovation shows product questions.
In recent years, Internet+ has caused hardware manufacturers, content providers, network operators and platform operators to compete in the color TV industry. In 2013, there were 4 Internet brands and 6-7 video content operators entered the color TV field this year. In the context of the industry’s big fight against the world’s public opinion, Hisense resolutely picked up the banner of display technology.

As early as 2005, Hisense had developed China's first industrialized digital video processing chip with independent intellectual property rights, “Xinxin”, which allowed 70 million Chinese color TVs to have “China Core”. In 2007, Hisense took the lead in establishing the first LCD module production line in China's color TV industry, expanding the space for technological innovation and cost control, defusing the risk of being marginalized by color TV companies, creating a “China model” and stimulating the TV industry industry. The major changes in the model have greatly benefited the entire industry and global consumers.

In 2014, Hisense realized high-dynamic range, high color gamut, high-definition and high-movement fluency display of LCD TVs through self-developed backlight multi-zone dynamic control, peak brightness control, and backlight scan control technology. ULED TV was successfully launched. Enhance the LCD TV display quality to the world-class level, and beyond the OLED display. On November 25th, two weeks ago, Hisense released China's first picture quality chip and television product. This marks that Hisense, as the only Chinese company, has fully entered the leading camp of high-end television products.

For the promotion of laser cinema TV products, Hisense’s goal is more profound. It is to use the core laser display technology controlled by itself to realize the overtaking in the global color TV market competition. Once this goal is successful, Hisense and Chinese companies will also be successful in the offside of the global TV market. The global color TV business competition landscape will also be rewritten from "South Korea, China" to "China, South Korea and Japan."

After more than 10 years of development of LCD TVs, the critical period of industrial transformation and transformation has arrived. Whoever can advance the technology layout and achieve mature applications will be able to take the initiative in the next decade. Compared with OLEDs that are difficult to mature in a short time, Hisense is more optimistic about the development of laser display technology. Since the layout of laser technology in 2007, Hisense has achieved 141 breakthroughs in core technology and proprietary technology. The most important laser optical optical engine is 100% independent R&D. The complete R&D, design, and manufacturing are completely autonomous and operate. 70% of the costs are at their disposal. Hands. In August of this year, Hisense promoted the International Electrotechnical Commission to set up a laser display standard group (T C110W G10) and become the leader unit.


On December 9th, Hisense launched a new generation of laser theater televisions that attracted much attention. Together with representatives of 14 upstream and downstream strategic partners, the company established the industry's first ecological alliance for the laser cinema TV industry, demonstrating Hisense's strength and determination in promoting TV into the cinema era.

According to reports, Hisense's laser cinema TV products released this time have three specifications of 85 inches, 100 inches and 120 inches. Among them, 100-inch products will be the first to meet consumers in the market, reflective imaging display and supporting Fresnel passive optical screen allows users to more healthy and comfortable viewing, its price and power consumption are respectively similar With 1/10 and 1/2 of the size LCD TVs, the weight of the main unit is only 1/10 of the similar size LCD TVs, and the market is competitive.

Referring to the importance of image quality in the Internet era, Liu Hongxin mentioned that the world’s largest video on demand service provider’s primary requirement for partners is the clarity of video images on the screen. For the Netflix to enter China will choose who as a TV product partner, Liu Hongxin "please wait and see" to say, let the media began to guess the possibility of cooperation between Hisense and Netflix.

The simultaneous development of the quality and content of Internet TV has also made Hisense gain a leading performance. Display Search statistics show that as of the third quarter of this year, Hisense TV's global sales surpassed that of Japan's Sony and it has ranked third in the world. In the high-end markets such as 4K and curved surfaces, Hisense also ranks among the top three in the world; in the domestic market, Hisense TV has been the No. 1 seller for 12 consecutive years. In the smart TV market, Hisense’s smart TV share maintained its number one position and accumulated industry-leading smart TV laser users, becoming a platform and entrance that affected more than 100 million people.

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