As IMAX released its first quarter financial report, they have decided to invest further in VR. This includes the opening of new VR experience centers in North America, the United Kingdom, China, and Japan.
Last year, IMAX teamed up with Warner Bros. Home Entertainment to launch the first IMAX VR Experience Center in Los Angeles, and based on Justice League and Aquaman movies, developed three VRs. Experience.
Richard L. Gelfond, CEO of IMAX, said: “In addition to expanding our experience center, we have also started several new business plans. We launched the IMAX VR flagship center in Los Angeles and announced the signing of a cooperation agreement with Warner Bros. to enter Hollywood. VR.We also collaborated with Marvel and ABC to create "Interracial", which will start at the IMAX theater in early September. The progress of these fronts inspires us and 2017 will be an important turning point for IMAX as our business expansion exceeds the box office. ."
These new IMAX VR Centers have not yet announced a specific opening date and location.
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