[Source: "New Industry" July issue reporter / Zhong Yan]
When the main business continued to decline, BYD (002594.SZ) also began to expect the vigorous expansion of the new energy business to play the "hematopoietic" function, rather than just investing blindly.
In June, BYD, which was “silent†in the LED industry for nearly a year, suddenly made a high-profile appearance at the Guangzhou Lighting Exhibition, and exhibited its products from epitaxial wafers, chips, packaged devices to lighting and LED industry chains.
“BYD’s investment in LED field has reached 1.5 billion yuan, and the area of ​​LED production base in Huizhou has reached 130,000 square meters.†In mid-June, the relevant person in charge of BYD LED Marketing Department revealed to “New Industryâ€, although BYD in 2010 The company announced that it will invest 1.2 billion yuan to enter the LED industry, but the interlacing is like a mountain. During this period, BYD LED business has encountered various difficulties.
In the first half of 2011, BYD significantly adjusted the personnel and channel model of its LED division until the second half of last year.
"This year is the first year of BYD's LED business channel and brand promotion, and the LED product is the second one after BYD's own brand." The relevant person in charge said: "From 2012, we will let The outside world realized that BYD was doing lighting in addition to being a car."
An industry analyst pointed out that the reason why BYD is working hard on LED is that, like its competitor Foxconn Group, LED has become one of the indispensable components in BYD's foundry business. As a BYD and Foxconn adopting a vertically integrated business model, entering the LED field is a necessity.
However, the LED lighting business has a typical industry development. Whether BYD, which is good at OEM and industrial manufacturing, can quickly emerge in the LED lighting field is still unknown.
Tossing LED
“Now Wal-Mart, Tesco and other online malls can see BYD LED lighting products.†A mid-level of BYD’s LED marketing department told New Industry that although the above channels can’t achieve too much sales, BYD’s focus is on Brand promotion effect, "We are also working hard to build a BYD dealer team, and plan to open BYD LED lighting stores in major cities in China."
However, the middle layer did not disclose the specific development goals of BYD's LED business this year, and the current scale of BYD's LED business.
Xu Jun, sales director of BYD's LED marketing department, only vaguely stated at the Beijing Lighting Exhibition in March that the company hopes that the LED business will grow by more than 100% this year.
"New Industry" was seen at the BYD booth. This time, BYD mainly exhibited outdoor lighting and commercial lighting products.
(unfinished)
For more information, please see: http://
When the main business continued to decline, BYD (002594.SZ) also began to expect the vigorous expansion of the new energy business to play the "hematopoietic" function, rather than just investing blindly.
In June, BYD, which was “silent†in the LED industry for nearly a year, suddenly made a high-profile appearance at the Guangzhou Lighting Exhibition, and exhibited its products from epitaxial wafers, chips, packaged devices to lighting and LED industry chains.
“BYD’s investment in LED field has reached 1.5 billion yuan, and the area of ​​LED production base in Huizhou has reached 130,000 square meters.†In mid-June, the relevant person in charge of BYD LED Marketing Department revealed to “New Industryâ€, although BYD in 2010 The company announced that it will invest 1.2 billion yuan to enter the LED industry, but the interlacing is like a mountain. During this period, BYD LED business has encountered various difficulties.
In the first half of 2011, BYD significantly adjusted the personnel and channel model of its LED division until the second half of last year.
"This year is the first year of BYD's LED business channel and brand promotion, and the LED product is the second one after BYD's own brand." The relevant person in charge said: "From 2012, we will let The outside world realized that BYD was doing lighting in addition to being a car."
An industry analyst pointed out that the reason why BYD is working hard on LED is that, like its competitor Foxconn Group, LED has become one of the indispensable components in BYD's foundry business. As a BYD and Foxconn adopting a vertically integrated business model, entering the LED field is a necessity.
However, the LED lighting business has a typical industry development. Whether BYD, which is good at OEM and industrial manufacturing, can quickly emerge in the LED lighting field is still unknown.
Tossing LED
“Now Wal-Mart, Tesco and other online malls can see BYD LED lighting products.†A mid-level of BYD’s LED marketing department told New Industry that although the above channels can’t achieve too much sales, BYD’s focus is on Brand promotion effect, "We are also working hard to build a BYD dealer team, and plan to open BYD LED lighting stores in major cities in China."
However, the middle layer did not disclose the specific development goals of BYD's LED business this year, and the current scale of BYD's LED business.
Xu Jun, sales director of BYD's LED marketing department, only vaguely stated at the Beijing Lighting Exhibition in March that the company hopes that the LED business will grow by more than 100% this year.
"New Industry" was seen at the BYD booth. This time, BYD mainly exhibited outdoor lighting and commercial lighting products.
(unfinished)
For more information, please see: http://
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