IT168 News “We must be steam!†is the most quoted speech by Mu Gang at the press conference and “LG TWIN Wash Double Engine & C3 Net†conference.
Speaking of Mu Gang, the Chinese home appliance industry is almost unknown. He successively held senior management positions in famous companies such as Kelon Rongsheng, Konka Group, and Sharp China, and has extensive senior management experience. Mu Gang, who joined LG Electronics and is solely responsible for the business in China, is a challenge to both Mu Gang and LG Electronics.
Not long ago, at the LG Tsun Wash & Shuangjing C3 product launch held by LG Suning. GM (China) Chief and General Manager of China, Mu Gang, made his debut.
Mu Gang thinks that LG is a very typical technology type company. Global sales of LG washing machines have reached 150 million units, and the global NO.1 for eight years in a row has been NO.1 in the US market for nine consecutive years. This is essentially the result that we have been developing products that are more suitable for them based on the needs of consumers. Only to get a good consumer sought after. â€
At present, according to the latest statistics, as the top category of LG Electronics, LG washing machines ranks sixth in the Chinese market, which is in stark contrast to the glory of the world's first market. This is precisely the mission of Mu Gang. Mu Gang and LG Electronics share the same challenge.
Faced with such a huge contrast, Mu Gang thinks, “In the global market, the best markets for LG in the past were the United States, Europe, South Korea, and some emerging markets. In China, the layout of LG’s product line is mostly All of them are medium and high-end, and the layout of low-end and middle-end products is relatively small, of course, this is in the past. In addition, we are also somewhat slower in strategy than others, but this does not mean that we do not pay attention to the Chinese market because it needs to have A period of adaptation.â€
As a leading technology company for global appliances, LG undoubtedly has strong technology reserves and R&D capabilities. In the category of washing machines only, LG has invested more than US$400 million in R&D for five consecutive years. Mu Gang is seeing that LG Electronics has the preconditions for launching into China's high-end market, because China's middle class is rising and it has become a mainstream group that can't be ignored in high-end consumption. This also provides LG Electronics with the power to restore the high-end home appliance market in China. It's possible.
Nowadays, under the environment of consumption upgrading, China is currently the most active and largest single market in the world, and the Chinese market's activity stems from the outbreak of the middle class in China, or is called an outbreak. In fact, the current Chinese economy and China’s overall national strength are in a state of rapid growth and strength. An important factor in the components of the Chinese economy is the expansion of the middle class.
According to the 2015 survey data released by the China Family Finance Survey and Research Center (CHFS) of Southwestern University of Finance and Economics, the population of middle-income adults in China is 217 million; at the end of 2015, Premier Li Keqiang pointed out at the State Council executive meeting that China’s middle-income There are 300 million people and not long ago Ma Yun said at the China-UK Business Summit that China will accumulate 500 million middle classes in the next 10 to 20 years.
The expansion of the middle class and the needs of the middle class are a very important aspect of the national economy. Quality consumption and health consumption will bring about deeper changes in consumption levels. I think that LG, as a global famous brand, is also a technology type company. We can accurately grasp the needs of the middle class and can provide them with more suitable products.
Mu Gang said that he will re-examine the positioning, and will very much spend energy on these three aspects. The first good product and the second one hope to enhance the charm of the LG brand through a good product. The planning of the channels is good. This is probably the basic idea. Good products must have a good future. We must have steam! We hope that the LG brand will be re-homogenized in the Chinese market and will become the first in the European and American markets.
LG Electronics and Suning Tesco jointly announced the launch ceremony of LG TWINWash Shuangqing & Xennet C3, which defines the new pattern of the washing machine industry with innovative technologies and improved products, inciting the upgrade of the entire industry.
Among them, in order to use C3's main steam function, it will mainly attack the 9-kilogram large-capacity market, and is the "super-weapon" of LG's main models for the second half of the year. In fact, LG's original steam washing function has long been accumulated for many years. The three major advantages of steam sterilization, steam refreshing, and steam suppleness have also sparked steam in the market. The collective “Sword†of the C3 series washing machines will undoubtedly further stabilize the new pattern of steam laundry.
In the end, Mu Gang pointed out that the LG C3 Net C3 series is positioned in the mainstream consumption segment of the market and will promote consumption upgrades in the entire industry by adopting steam functions that were previously only available in high-end products. LG Electronics has high hopes for the Net C3 series, and has also set a target of selling 1 million units in 2018.
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