In 2015, the global and Chinese LCD TV market continued to rise. The forecast data analysis for the first quarter of IHS2015 has been released recently. This year, China's LCD TV market is forecast to have 55.22 million units of shipments, with an overall growth of 3.87%. The monthly retail monitoring report of China Yikang's China LCD market released last month showed that the retail sales of Hisense TV in February 2015 was 16.72%, which was 1.15 percentage points higher than that of the previous month, ranking first and increasing its advantages.
IHS2015 forecast data show that the global LCD TV sales this year will reach 235 million units and will continue to grow in the next two years. In terms of subdivision, smart TVs will account for 41% of the total and reach 43% and 45% respectively in the next two years; the proportion of 4K TVs will reach 13.0% - more than double in 2014, and will continue to expand in the next two years To 21.1%, 28.9%. Judging from the size of TVs, 40"-44" and 45"-49" TVs will remain flat or slightly higher in the next few years, and the TV growth rate of 55" and above will be more apparent.
This shows that smart, 4K, large size is still the trend of the LCD TV industry. In China, No. 1 domestic and No. 4 in the world, Hisense TV has been deployed in these three directions in advance, and its industrial advantage has been further consolidated. In April, Hisense will release a new generation of ULED TV (the most cutting-edge technology in the next three camps of TV technology), a new generation of VIDAA operating system, and both "soft" and "hard" have reached the world's leading level. According to reports, the size of the new generation of ULED TV's first-time new products will be fixed at 55 or more. IHS Wu Rongbing believes that only companies with strong independent innovation ability are likely to become winners and become world-class brands. Hisense already has such strength. In 2014, Hisense has leapt to the top three globally in the 4K ultra-high definition market, behind Samsung and LG.
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