2016 home appliances circle of those routines: in addition to flicker, there are shameless

For manufacturers, it is their most basic task to sell their products to more users through various publicity means, and at the same time, to continuously increase brand awareness. Especially in today's popularity of the Internet, various vendors are planning various activities, events or the like for marketing. Originally these were very normal things, but some companies intentionally or unintentionally designed many “routines” in order to pursue higher levels of exposure, or to increase sales. Here, we will review what are the routines in the home appliance industry in 2016.
Vendor promised "blank check"

After flat-panel TVs have entered the Internet era, online video resources have become the target of competition among major manufacturers. Therefore, in recent years, you will see that LeTV has support for LeTV's video resources, Sony has a few TVs for deep cooperation, and so on. Almost all vendors are flaunting their video resources.
TCL chose to cooperate with iQIYI, a well-known video site, and launched a number of TCL and iQiyi dual-brand TV products in 13 and 14 years. When these TVs are listed, the main selling point is: "The purchase of TCL iQIYI smart TV can get iQiyi lifelong VIP, you can enjoy iQIYI VIP movie and television resources for free for life, and all programs have no advertisement." Obviously, Compared to the situation where most TVs on the market need in-app purchase videos, TCL's lifetime free VIP members make this TV cost-effective to the extreme.
However, beginning in 2015, many consumers who purchased the series were surprised to find that after several updates of the TV system, video service providers have changed from iQIYI to other companies, and some video resources require payment to be viewed. In other words, the slogans of "Lifetime VIP" and "Freedom for Life" promised by TCL have become verbal checks.

In early 2016, TCL issued a statement on the matter and said: TCL iQIYI TV "Lifetime VIP" (ie, the iQIYI section of the video section is free for life) promised to be effective. TCL Multimedia Technology Holdings Limited added to the affected consumers, "The users who ordered the Litchi VIP charging service before February 1st, regardless of any reason, would like to cancel the subscription. Our company is willing to bear a full refund. The loss is borne by our company."
However, in fact, this issue has not been completely resolved until now.

Netizens provide upgraded TV screens
It is understood that this batch of "IQIYI lifetime VIP" TCL iQIYI TV models L42A71C, L48A71, L50A71 and other models, sales channels, including Taobao, Jingdong, Suning Tesco and other online channels and Gome stores And other offline channels, users throughout the country.
Judging from the current feedback from netizens, the TCL customer service for the follow-up of the TCL Iqiyi TV “Lifetime VIP” does not have a clear statement. The general direction is to write down the user’s contact information and let the user wait for the local dealer. Consult with them to resolve. At present, there are many solutions to the problem. For example, if there are direct returns, there is a “technician” to help restore the upgraded system to its initial state and get a short lifetime membership. There are also lawsuits to be filed with TCL... In short, most of the users who purchased TCL iQIYI TV did not get a satisfactory answer. The netizens also voluntarily organized rights protection groups on the Internet, of which the largest number of members has reached a scale of 1,000.

Previously, the media interviewed Qiu Baochang, head of the China Consumers' Association’s lawyers group on the matter. He said that the merchants have made a “lifetime VIP” commitment to consumers, if such promises cannot be fulfilled at all, or if the business is not Intended to perform, then this "lifetime VIP" promise is a false promise and a fraud. Even if the original partner no longer fulfills its previous commitments, but since the manufacturer has made a commitment, consumers who buy TV should still enjoy the “lifetime VIP” right, and the required cost should be borne by the manufacturer, and the manufacturer can Responsibility to the partner.
Therefore, regardless of how the cooperation between TCL and iQIYI is carried out, consumers do not receive the services and benefits they deserve. Consumers are also entitled to compensation.
VR TV "hard landing"

We all know that this year's VR virtual reality technology is very popular, where you can see VR-related equipment or news. So some manufacturers couldn't sit still: Since VR is so hot, can we take a ride? This year, we have seen some TV products in the market with the VR flag. The first one is the storm VR TV.
At the time of this product's listing, it was true that the signboards using VR attracted enough attention, but what connection did this TV have with VR? After the actual experience, you will find that the so-called VR TV is still actually implemented in the incidental storm mirror, and the TV itself is in a "split" state. Afterwards, Storm TV released the AR TV again. Although the camera can display the real picture on the TV, allowing the user to have a certain interactive effect during the experience, due to the lack of content, you can experience only a few simple things. The application is only a small gap from our imagination.
It can be seen that although "VR/AR" has given us enough shock, we also expect it to truly enter our lives and enter our living room, but for now, it is currently for television. It's still just a gimmick. It won't help the consumer's visual experience much better.
Appliance hardware free age really come?
In the age of the Internet, there is a famous saying: Wool is on pigs. It means that you can't just engage in the property itself to make money, but you need to make money by connecting things. It is in the "guidance" of this idea that the concept of hardware freeware has gradually spread from the mobile phone circle to the home appliance circle.

LeTV played a promotional slogan of "Hardware Free Day" during the "414" promotion this year, of which the original price of the Super 3 X40 was 1,699 yuan. On the promotion day, it only needed to recharge 1470 yuan. LeTV members could get this TV, equal to TV. Send it away. And you don't think that this concept of "hardware free" is only TV, but Baiyin actually participates in it - Haier makes this brand-new attempt in the field of washing machines and refrigerators, stimulating the logic of "buying food to send refrigerators". The user's eyeballs.
"Hardware free" means that when people buy mobile phones, televisions, refrigerators and other hardware products, the hardware itself is not charged, the equivalent of "send" to consumers, manufacturers through the user to purchase the relevant value-added services, such as mobile phone operators communications Fees, Internet TV video service fees, etc. to get profits. Both LeTV and Haier mentioned above are the same. LeTV’s magic weapon is a video member, and Haier’s is a variety of ingredients.
The idea is good, but it may not actually be realized. Take television, because each manufacturer can not do a loss-making business, so if you give up on television hardware profit, you must find ways to other channels. Although video charges are the direction, it is definitely not the only one. For "additional attraction" is not as good as the resources of video resources, it is even harder to implement hardware free on white products such as refrigerators.
Therefore, from the current point of view, "hardware free" is more of a marketing gimmick, hoping to use this gimmick to increase brand awareness and exposure. However, we should also believe that, to a certain extent, the concept of “hardware free” has brought more manufacturers to rethink their profit models and channels. Although this model is difficult to find a reliable solution in the short term, it can at least promote the development and improvement of the relevant industrial chain. When the conditions are ripe, the “hardware free” model still has hope for realization in television and smart appliances.
Of course, as far as the industry is concerned, we also advise all practitioners that it is best not to use the word "free" for bad reasons, otherwise it will easily lead to consumer aversion, and that is the opposite.
HDR technology, a software upgrade will be able to get?
HDR (High Dynamic Rendering) technology is the most mentioned term in this year's flat-panel TV market. In short, it is an image enhancement technology that can help improve the brightness of TV screens, including Dolby and HDR 10, etc. Standards have certain requirements on the hardware and software of the TV, and can effectively provide a great help for the picture quality of the TV. At present, Samsung, Sharp, Sony, TCL, Changhong, Hisense, Skyworth and other TV manufacturers have all adopted HDR technology.

"Black technology" came and Changhong CHiQ launched a "One-click upgrade for new" strategy at the end of last year, which supported HDR technology through software upgrades. This means that the old models can support new technologies through free software upgrades at a lower cost, and many consumers are very excited.
However, in addition to the excitement, a question arises: HDR requires both hardware and software support to achieve results. It depends on software upgrade. Is this reliable?
First, we need to analyze the conditions necessary to achieve HDR effects: 1. The TV IC chip can decode the HDR source; 2. The contrast of the TV should be high enough, and the maximum brightness should be high enough. (At present, the maximum brightness of TVs supporting HDR is usually Above 1000 nits, the maximum brightness of ordinary TVs is usually around 500 nits); 3, the HDR source is supported. Relatively speaking, the first condition can be completely achieved through software or firmware upgrade, so that the relevant decoder chip can increase this function; and the third condition is basically not related to the TV manufacturers, as long as the user provides video clips. The source supports HDR technology; so the most critical is the second condition: how to make the TV have a higher maximum brightness and contrast. This is hardware-level support, not software.
The Changhong CHiQ TV has achieved the first condition of HDR effect through software upgrade, and in the second condition, it can increase certain picture contrast by intelligentizing the upgraded IC chip (intelligently reducing the brightness of the dark part of the picture). , but there is nothing to do at the maximum brightness, after all, this is only related to the hardware. It can only meet a portion of the second condition and cannot achieve the full effect.
Therefore, we can see that the upgrade of the old TV models can indeed achieve certain HDR effects, but if compared with the newly launched HDR TVs, they will have a discount in the maximum brightness, that is, the display effect is not as good as the new products. So we can think of software upgrade as an enhanced version of ordinary TV, but if you want to enjoy a better HDR picture, or spend money to buy a "decent" HDR TV! This software upgrade is still more Kinds of publicity gimmicks.
Summary Taken together, some of these "revenues" in the appliance circle in 2016 are still regarded as a necessary path for the development of the industry. Many problems have yet to be further studied, but some are very obviously playing games with users. Play the wrist."
Nowadays, there are various ways of marketing. Every year, many new methods and concepts are introduced. There are indeed benefits and benefits here. There are mines everywhere for the sake of people. Therefore, consumers have to keep their eyes open. There is the idea that "I want to occupy the factory cheaper", otherwise it is easy to enter the routine. From another perspective, if companies want to achieve better sales results, they should first think of ways to improve their product strength, rather than a mind to engage in a variety of "repertoire" to win the attention of consumers.
At the same time, we also recommend that relevant departments should be able to introduce industry norms and penalties and blockades for those marketing interactions that confuse people and infringe on consumer behavior, so as to make the appliance market more standardized and healthy, and truly allow consumers to purchase reliable products.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.

Transparent LED Display

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Installation Steps

Installation Steps

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2 Attach the U-Tile frame to the structure firmly

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3Lock the frame on the structure by screws

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4Hanging the upper right hooks of the cabinet to the card slot of the right U-tile Frame.

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Buckle the left position pins of the cabinet to the location holes of the left side of the U-tile frame

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6 Aim at the screw holes for the front service installation, fitting 6 screws on the U-tile frame through the cabinet from the front.

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7 Then finished installation for one cabinet. The same as the next cabinet.

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Connect the male-plug (with cable) of the next cabinet to the female-plug of its upper cabinet firmly.

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9 Using the same mode to finish the rest connection (five-pins cable), then the installation work for a complete LED display is finished.

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After-sale maintenance

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2, Cabinet support front & back installation and maintenance. If there any problem on single cabinet, you can remove the cabinet from the front & back of the screen.

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3 ,If there damages on the control box, you need remove the cabinet and open the cover of the power supply box to do repair & exchange work.

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Cabinet size:

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Package: Wooden case 1 for 10 led strip curtain cabinets.

Package size:

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