I do not know whether it is unintentional or intentionally, since the "post-iPhone era", almost every time before the release of Apple's new products will have a large number of "new generation of iPhone anti-nailing technology," the concept of related machine pictures appeared on the network. As a result, the huge gap between the concept machine picture and the real product still does not hold back the expectation and desire of the melon people to “contact the futureâ€. Similar scenarios also occurred in the Internet TV field. The "left-handed concept right-handed PS" has become a routine of many Internet TV manufacturers. Some people even call it "marketing innovation." At the just-concluded 2nd Anniversary Conference, Fu Zhiqiang, President of Global Zhi Dao, was “very scornful†about this phenomenon.
Global CEO Zhiqiang Qian gave a speech at the anniversary
In the words of Fu Qiang himself, "The focus on television is far from reaching its end."
The ever-changing technological revolutions and product iterations occur on virtually all screen entertainment devices, from small enough to wearable devices to notebook computers. In the arms race of screen display equipment, the product upgrade speed of smart TVs is obviously much slower. There are not a few Internet TV companies that are aware of this problem. In order to boost sales in a short period of time to boost positive sentiment in the market, many companies have chosen to use smart words such as VR, artificial intelligence, and sharing economy to package smart TVs as "conceptual products."
For this kind of marketing-oriented hot-spot behavior, Fu Qiang does not fully agree. As an early enthusiast enthusiast of Sony products, Fu Qiang also hopes to see breakthroughs in the expressiveness of Internet TV products, namely product upgrades that have taken place around the “five sensesâ€. Fu Qiang believes that products like the iPhone and Sony can make a successful Internet TV. And doing a good internet TV is a super entrance to the future.
Television is the focus of early life entertainment and its potential as a "product" is obvious to all. Only after the arrival of the second wave of the Internet, the interactive nature and mobile portability of mobile phones such as mobile phones and notebooks have made the traditional television's entertainment advantages no longer apparent. After possessing an operating system and a strong content ecosystem, Smart TV regained an important bargaining chip after the Internet was empowered. According to data from Ove Cloud Network, China’s smart TVs have reached an average of 48.96 million daily active terminals in April, with an average daily operating rate of 46.1%, and daily average power consumption per terminal is 4.9 hours. The cumulative daily number of OTT screens is 97.38 million times. This means that OTT large screens can provide advertisers with nearly 100 million startup ad exposures per day. Optimistically, smart TV's advertising revenue capacity is picking up, thanks to the enormous potential of the living room economy.
If this is deduced from the viewpoint that “smartphones are the connecting hubs in the era of mobile internet, smart TVs are the connecting hubs in the living room economy scene in the Internet of Things era.
As the most successful connector for the mobile Internet, the iPhone stands out as a standout. The reason why the early iPhone products became the iPhone was not because of the creation of concepts, but the actual product expression. As Luo Zhenyu said, "You are responsible for doing things well. Naturally someone will take your casual name and explain the great meaning you didn't think of." Indeed, Apple's naming is really not as sacred as what the Internet says.
In the TV field, there are giants such as Sony, Samsung and Sharp. Looking at Shang Fuqiang did not disguise his appreciation for these traditional TV brands. Apart from his praise, Fu Qiang also mentioned "the difference between Internet TV and traditional TV." The two points are summarized as follows: First, apart from the hardware competition, the overall industry chain of Internet TV is more comprehensive. It can flexibly interact with different consumer groups. Second, the outbreak of Internet TV in content integration is also a big difference from traditional TV.
Looking at the product grading strategy that is still being promoted this year is a product repositioning after the technological breakthrough. Seeing still divides its newest TV product into three series: Looks, looks, looks at each, each product series faces the different user groups. The entry level “Hyun Watch Series†features the most extensive coverage of “consumer level†user needs. The 32- to 65-inch segment size products do not sacrifice the performance of any single item, ensuring that every product in the series is compatible. The superior position of size segment competition products; the mid-range model “Hwan Watch Series†emphasizes the use of differentiated resource advantages to enter the “trend level†market, and applies dimensionality reduction techniques to the latest technologies, the latest technologies, and the latest trends. Satisfy the user's pursuit of the ultimate experience, unique symbols of high-end TVs such as ultra-thin, ultra-narrow bezels and curved surfaces are reflected in this series; while the flagship “Our Watch Series†will be based on the product concept with unique perspectives. Bold innovations and explorations in design and R&D, refreshing the form of Internet TV through constantly breaking product highlights, and transforming the unique and epoch-making innovations.
See still some product series
Look at the top hardware, software services, content ecology and even the after-sales service system are all customized to deal with, not so much to see TV is an Internet TV, it would be better to say that this is to see the full matrix industrial chain advantages of product Show.
The stock price of JD's rising stock is the best evidence of "industry chain is product".
Building a whole industry chain is a big project. Jingdong paid only a few points for logistics for a few years. Even the Jingdong model itself was once degraded. Fortunately, time is always on the "right" side, and things that the world does not understand become universal.
Smart TV industry chain has 8 key points: license plate, hardware, operating system, content, software, application, service, channel, which are eight industries that belong to different spheres of influence and have independent rules to play. At the same time as it is integrated into it, the customer still chooses to "return again" in its own way and defines itself as a mini-TV industry chain.
The advantage of integrating the existing rules is that “immediately enjoy the dividends of the existing systemâ€, which is also the advantage and sought after place of Baidu promotion, Taobao train, Wechat advertising and other Internet promotion channels. However, under the background of excess capacity, its limitations are self-evident: All cross-domain business behavior cannot be separated from the flow of value. Excessive reliance on external resources means profit sharing. In the long run, manufacturing companies lack data of these dimensions. With users' portraits, there are hidden dangers to their own development.
While participating in the public track, it also created a "industry chain" that is entirely its own. This is exactly what Fu Qiang and the Seekers have for the future. Under the influence of LeTV, Cool Open and other Internet TVs, a fast-looking watcher always needs a unique positioning to get out of the endless homogenous competition. This top-down perspective and perspective The background of the “licensee party†is not unrelated to the genes: Two years ago, Fu Qiang and more than 30 small partners had been rushing into a 40-square-meter room to work hard; today, the team still has more than 500 people, and Established an independent product center in Beijing and Shenzhen, and an overseas operation center in Los Angeles. While the number and size of people are increasing day by day, more uncertainties are also emerging, but only the full-matrix industrial chain of play is a "carrier" that has long been well established.
In the final analysis, Fu Qiang's pursuit of "painting" and "sound" has made it a success today. This is not a "starting point" worthy of a special book. However, if we use Hegel's words, "the evolution of human civilization is based on the process of projecting interest into a wide range of things."
It's hard to imagine that if Jobs didn't have "interest" in the phone, will this bitten apple still be remembered today?
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