[Source: LED Engineering's "LED Research Review" magazine May issue of the text / Wu Yulin] Recently, Wu Zhe, general manager of a subsidiary of the mainland in the micro-Bo billion light this to say: Dear Colleagues channels, Hello, everyone! In addition to the higher level notice, it is strictly forbidden for the distributors in the system to participate in the meeting of Yiguang and other LED brand organizations. It is strictly forbidden to display and sell Yiguang and other brand LED products! Once the company finds that the company will stop the goods and cancel the distribution rights of all products of NVC, please inform the dealers in each region! Please also speed up the NVC LED standard image and display the speed of the sample, the dealers in the channel must complete before the end of the month.
This article, which seems to be a retelling of the NVC announcement, has been discussed and there have been various speculations. Some of them have suggested that NVC should "block" Everlight in the channel. Let's analyze the NVC VS billion light, where are the advantages and disadvantages?
1:1
NVC: Although Wu Changjiang returned, but not a member of the board of directors, is the CEO of NVC, and Wang Donglei is the chairman of NVC. The gentlemen's agreement between them does not interfere with each other: that is, Wu Changjiang does not interfere with the operation of Dehao Runda, and Wang Donglei does not interfere with the daily operation of NVC Lighting. Together with shareholder Schneider, how to coordinate the interests of the three companies, how to coordinate the products of NVC and Rex? NVC and DeHao Runda need to work together, and the interests of all parties still need to be constantly balanced.
Yiguang: Wu Zhengyi, who is called the “big brother of the rivers and lakesâ€, is in charge of sales. He accepts the culture and ideas of the mainland and belongs to the rough management mode. And Yiguang adopts the management model of the Taiwan headquarters and pays attention to the strict management system. There are differences in the cultural background between the two places, and it is still necessary to observe and time verify whether it can be achieved.
1:0
NVC: NVC is best at combination and marketing. The dealer channel that the founder Wu Changjiang has worked hard is very perfect, which is unmatched by many brands in the industry. NVC has 36 provincial-level operation centers and 3,000 specialty stores.
Yiguang: Although it has begun a large-scale layout, it can't compete with NVC in a short time. Over the years, the foreign market has expanded, and the energy invested in the mainland market is relatively limited. The marketing team and market channels are still further explored and promoted.
0:1
NVC: Most of them are OEM or ODM production. Although there is a technical research and development department, technology is not the biggest advantage of NVC. Combining the advantages of many manufacturers, summarizing and refining technology is also a big project, and it is not always possible to produce results in a short period of time.
Yiguang: With an international vision and years of technology precipitation, in the product technology, especially LED chips and packaging, it is in the forefront of the industry.
1:0
NVC: NVC lighting products and product categories are very complete, the store products are dazzling. From retail, wholesale and engineering channel products, even chandeliers have their own product lines, and the product system is perfect.
Yiguang: As a global company, its products are concentrated in the field of LED packaging. Although it is exported to many countries, there are great differences between foreign markets and mainland markets, and it has not yet formed its own LED lighting application product line.
1:1
NVC: It has a complete quality control system and inspection mechanism.
Yiguang: In the product quality, efficiency and production process, Yiguang actively pursues excellence and establishes exquisite technology and optimized processes to meet the various needs of customers.
4:3
Based on the above rough score, we can see that NVC lighting is slightly better. Of course, this does not prove that the future competition must be who wins and who loses!
The industry knows that a marketing general manager of NVC Lighting has gone to Yiguang Lighting. In addition, Wu Zhengyi once worked as a marketing plan for NVC Lighting, and knew about NVC.
Whoever changed to NVC, whoever has a sigh of relief in his heart.
From the point of protecting the interests of the company, it is also reasonable to issue such words. In fact, this should be the real reason for the "blocking" incident on Weibo.
When talking about the relationship between China and the United States, Hillary said that the Pacific Ocean is large enough to accommodate the common development of the United States and China.
LED lighting market space is large enough, each has a different positioning and market, NVC and Yiguang can not add up to 5% of China's LED output value, because there are Philips, Osram and other international giants.
So, now who is "blocking" who is a false proposition.
This can only prove that Yiguang has entered the Chinese mainland market as a new force of lighting, posing a certain threat to NVC's existing channels and markets, and Yiguang has become the target of “blockingâ€.
Perhaps, in the next strategy, NVC "destroyed" the layout of Yiguang, then Master Wu must also show the sword, "blocking" the spread of NVC. As a professional manager, Wu Zhengxuan should maintain a low-key style in a timely manner. After all, NVC is his former employer. The circle of contacts in the industry is not big. It is better to use peace and harmony.
NVC Lighting “blocks†billion light, and also gives some inspiration to traditional LED lighting companies: traditional lighting companies should consolidate their original channel advantages on the one hand, and accelerate the transition to LED lighting on the other hand, and defend against new incoming LEDs. The lighting company's invasion of its own dealer system inhibits its development in consumer terminals.
This article, which seems to be a retelling of the NVC announcement, has been discussed and there have been various speculations. Some of them have suggested that NVC should "block" Everlight in the channel. Let's analyze the NVC VS billion light, where are the advantages and disadvantages?
1:1
NVC: Although Wu Changjiang returned, but not a member of the board of directors, is the CEO of NVC, and Wang Donglei is the chairman of NVC. The gentlemen's agreement between them does not interfere with each other: that is, Wu Changjiang does not interfere with the operation of Dehao Runda, and Wang Donglei does not interfere with the daily operation of NVC Lighting. Together with shareholder Schneider, how to coordinate the interests of the three companies, how to coordinate the products of NVC and Rex? NVC and DeHao Runda need to work together, and the interests of all parties still need to be constantly balanced.
Yiguang: Wu Zhengyi, who is called the “big brother of the rivers and lakesâ€, is in charge of sales. He accepts the culture and ideas of the mainland and belongs to the rough management mode. And Yiguang adopts the management model of the Taiwan headquarters and pays attention to the strict management system. There are differences in the cultural background between the two places, and it is still necessary to observe and time verify whether it can be achieved.
1:0
NVC: NVC is best at combination and marketing. The dealer channel that the founder Wu Changjiang has worked hard is very perfect, which is unmatched by many brands in the industry. NVC has 36 provincial-level operation centers and 3,000 specialty stores.
Yiguang: Although it has begun a large-scale layout, it can't compete with NVC in a short time. Over the years, the foreign market has expanded, and the energy invested in the mainland market is relatively limited. The marketing team and market channels are still further explored and promoted.
0:1
NVC: Most of them are OEM or ODM production. Although there is a technical research and development department, technology is not the biggest advantage of NVC. Combining the advantages of many manufacturers, summarizing and refining technology is also a big project, and it is not always possible to produce results in a short period of time.
Yiguang: With an international vision and years of technology precipitation, in the product technology, especially LED chips and packaging, it is in the forefront of the industry.
1:0
NVC: NVC lighting products and product categories are very complete, the store products are dazzling. From retail, wholesale and engineering channel products, even chandeliers have their own product lines, and the product system is perfect.
Yiguang: As a global company, its products are concentrated in the field of LED packaging. Although it is exported to many countries, there are great differences between foreign markets and mainland markets, and it has not yet formed its own LED lighting application product line.
1:1
NVC: It has a complete quality control system and inspection mechanism.
Yiguang: In the product quality, efficiency and production process, Yiguang actively pursues excellence and establishes exquisite technology and optimized processes to meet the various needs of customers.
4:3
Based on the above rough score, we can see that NVC lighting is slightly better. Of course, this does not prove that the future competition must be who wins and who loses!
The industry knows that a marketing general manager of NVC Lighting has gone to Yiguang Lighting. In addition, Wu Zhengyi once worked as a marketing plan for NVC Lighting, and knew about NVC.
Whoever changed to NVC, whoever has a sigh of relief in his heart.
From the point of protecting the interests of the company, it is also reasonable to issue such words. In fact, this should be the real reason for the "blocking" incident on Weibo.
When talking about the relationship between China and the United States, Hillary said that the Pacific Ocean is large enough to accommodate the common development of the United States and China.
LED lighting market space is large enough, each has a different positioning and market, NVC and Yiguang can not add up to 5% of China's LED output value, because there are Philips, Osram and other international giants.
So, now who is "blocking" who is a false proposition.
This can only prove that Yiguang has entered the Chinese mainland market as a new force of lighting, posing a certain threat to NVC's existing channels and markets, and Yiguang has become the target of “blockingâ€.
Perhaps, in the next strategy, NVC "destroyed" the layout of Yiguang, then Master Wu must also show the sword, "blocking" the spread of NVC. As a professional manager, Wu Zhengxuan should maintain a low-key style in a timely manner. After all, NVC is his former employer. The circle of contacts in the industry is not big. It is better to use peace and harmony.
NVC Lighting “blocks†billion light, and also gives some inspiration to traditional LED lighting companies: traditional lighting companies should consolidate their original channel advantages on the one hand, and accelerate the transition to LED lighting on the other hand, and defend against new incoming LEDs. The lighting company's invasion of its own dealer system inhibits its development in consumer terminals.
Tinned Copper Clad Copper TCCC
Corrosion-Resistant Copper-Clad Tinned Wire,Copper-Clad Copper Tinned Wire Production,Copper-Clad Copper Tinned Wire Processing,Copper-Clad Tinned Wire
changzhou yuzisenhan electronic co.,ltd , https://www.ccs-yzsh.com