Apple CEO TIm Cook said in a media interview after the earnings report, "VR is cool, but he doesn't think it will be a niche point", and has not acknowledged or denied Apple's plans for VR products.
As you can see from past reports, Apple has a tendency to enter the AR/VR field, both in terms of patents and manpower. However, there are Google Cardboard and Samaung Gear VR, followed by PS VR, Oculus and HTC VIVE. Under the attack, Apple does not seem to be able to underestimate the market potential brought by AR/VR.
After buying AR company Metaio and acquiring XBOX Kinect motion sensor company PrimeSense, it is still unclear whether Apple is defensive patents or is quietly conducting related product development.
Interestingly, if Apple really wants to enter the AR/VR industry, in addition to the iPhone's Cardboard-style products, if you want to develop a VR helmet or want to work with other brands, you may only have the highest-priced Mac Pro in the hardware specification. can do.
However, considering Apple's ability to integrate the ecosystem, it is not impossible for Apple to become the leader of VR equipment. However, with the experience of Apple Watch, under the leadership style of TIm Cook, it will not be done again. The bold plan is still open to question.
Will Apple's VR be One more thing in this year's WWDC? Under the premise that TIm Cook is not optimistic about VR profitability, perhaps you have to wait for a while to see Apple's VR products.
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