In the past five years, Hubei dealers have developed rapidly. For the business, five years is a crucial period for business entrepreneurship. In order to let the industry understand the dynamics of the business and understand the changes in the market for five years, the reporter visited the excellent lighting distributor in China and Zhao Xiuxin, general manager of Hubei Dafeng Lighting.
Change in vendor role
Reporter: Please talk about the changes in the relationship between manufacturers in the lighting industry for five years.
Zhao Zong five years ago, the lighting and lighting industry is a business to drive manufacturers. At that time, the manufacturers were small in scale, relatively small in number, and relatively limited in strength. Merchants are directly facing consumers, mastering consumer demand, familiar with which products are welcomed by the market, are businesses to provide information to manufacturers, a state of business talk. Today, manufacturers' brand awareness has been significantly enhanced, brand operation has become more mature, and competition has become increasingly fierce. Manufacturers have increased research on market frontier information such as market demand and consumer spending habits, and timely grasped market dynamics. As the industry continues to develop, at this time, businesses must be bigger and stronger, in order to go further, and need to rely on the strength of the manufacturer brand. Therefore, the emergence of businesses depends to some extent on the status quo of manufacturers.
Three business starts in five years
Reporter: Five years is not long or short. What is your company's journey in these five years?
Mr. Zhao: In 2002, Shiyan Dafeng Lighting began its first venture, from a small storefront of 100 square meters to a medium-sized store of 450 square meters. Increase the operation of two well-known brands such as Op and Hilina. The overall product grades range from mid-end to high-end, and the quality of the lamps is greatly improved. In 2003, it started to operate two flower lantern brands, Westminster and Puglia, and at the same time, the service of Shiyan Dafeng Lighting was more perfect. In 2004, it was my second venture. The business area of ​​Shiyan Dafeng Lighting was rapidly expanded to 1,600 square meters. It was the first single store in Hubei Province at that time. It increased the Joe's sheepskin lamp and created the first price of Hubei. In 2005, he began to cooperate with Dafeng Lighting to operate low-voltage lamps. In 2006, I once again launched the third venture, entered the Wuhan market, opened a 1200-square-meter store in the Hanlai lighting hardware and electric materials market, named Hubei Dafeng Lighting, and established Dafeng Lighting Hubei Operation Center, which is also Dafeng Lighting. The country's first operational center.
Sales will reach 100 million in 5 years
Reporter: What do you think is the future direction of the industry? Which direction will your company's future go in?
Mr. Zhao: The industry is in the stage of shuffling, and it has become a consensus to take the brand road. Hubei Dafeng Lighting will continue to grow, and I plan to achieve a sales of 100 million in five years. Next, Hubei Dafeng will timely expand the number of stores, strengthen cooperation with brand enterprises, and comprehensively open channels. Within two years, all counties, cities and cities in Hubei will be brought to the market and help the following businesses to do big business. Strong, so that cooperative customers have money to earn. At the same time, increase investment in engineering and develop into a strong project. Corporate actions, perfect management, and logistics.
Creating a century-old foundation is the last word
Reporter: Based on your many years of entrepreneurial experience, what do you want to say to industry players?
Mr. Zhao: With the development of the industry, a concept of thinking that works together will become more realistic. In other words, the cooperation between manufacturers is already a group in combat, not monotonous in the original interest relationship. In the current brand development, not only manufacturers are doing product promotion, but more importantly, the business is diligently doing propaganda and doing the loyalty of the brand, so that the products can survive in the market. In the future, manufacturers should pay attention to their own brand development strategy. The growth and weakness of a company have a great relationship with the development strategy, corporate culture and corporate purposes of the whole enterprise. Therefore, enterprises should not pay for the money. It is the last word to create a century-old foundation. Merchants and manufacturers, creating a brand of their own is a difficult process, the foundation must be laid. Nowadays, there are quite a few merchants who still live the days of "selling sheep and selling dog meat", which has seriously damaged their image. Only by becoming bigger and stronger can we have more room for development and a base for making more money.
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