With the improvement of people’s living standards, the requirements for quality of life are becoming higher and higher. Smart home, as a front-end industry, has attracted more and more attention from users. Many industry giants have also stepped into this field, using highly frequent smart doors Lock products have gradually become the focus of attention and are being paid attention to by more and more consumers.
Imagine that when you go out, you no longer worry about forgetting to bring your key, and you no longer worry about losing your key. When you enter the door, you only need to touch the door lock with your finger or swipe your face, and the door will open automatically. How convenient and much more Artifact.
According to data, at present, the number of smart door lock companies has reached 2,000. In 2017, the sales volume of smart door locks exceeded 4 million. In the next 8-10 years, China's real estate sales will exceed 15 trillion yuan (RMB). With scale, people’s demand for smart door locks is increasing.
However, as smart door locks are ushering in the development trend, we cannot ignore the safety issue. Recently, a video of "Tesla coil" opening smart door locks in seconds has been widely circulated on the Internet. In this video, someone is holding a Tesla coil. I shook it slightly in front of the smart door lock several times, and the smart door lock was easily opened. Among them, only two of the 7 smart door locks used for experiments were not opened, which is indeed a very scary thing.
As an "entry"-level product, smart door locks are the first line of defense for the family. If this line of defense is easily breached, it is in vain, where is it safe and where to experience it. Therefore, for manufacturers, the safety of smart door locks is the first priority. Only then can other innovative applications of smart door locks be developed to bring users a comfortable, convenient and rich home experience.
According to the "China Smart Door Lock White Paper 2017", the current penetration rate of domestic smart door locks is still relatively low, and there is huge room for future development. At present, the market share of smart door locks in China is less than 3%, compared with 50% in European and American markets, and 80% in Japan and South Korea. According to forecasts, the domestic smart door lock market sales will remain around 100% from 2017 to 2019. By 2019, China's smart door lock sales will exceed 32 million sets.
What we see from the data is the broad prospects of the smart door lock market, which is considered a blue ocean market in China. But this cannot be blamed on our domestic manufacturers for not doing so well. Up to now, there are more than 1,300 domestic smart door lock manufacturers and nearly 2,800 brands. The quantity is definitely prosperous, but the quality needs to be improved.
At present, the biggest problem facing domestic smart door locks is "simple plagiarism and crude OEM". The result of this is excess product rather than excess capacity. On the whole, the product quality is uneven, coupled with the lack of after-sales service, making the market prospects uncertain.
So, where will the smart door lock go?
First, focus on product safety and rebuild consumer trust.
As an entry-level product for smart homes, smart door locks are ultimately a market that does not lack potential. What manufacturers have to do is to build their own products. As the saying goes, iron needs to be hardened. Product quality and service follow up, and word of mouth is Only after doing this will the product have a market and a future.
Second, rebuild the scene
In the past, smart door locks, the so-called "smart", are nothing more than replacing keys with passwords, fingerprints, Bluetooth, etc. They are relatively single in the scene, and the homogeneity is very serious. Many people think that this is just a gimmick, not counted. For true intelligence, more biometric methods should be introduced in the future to make smart door locks warmer.
Finally, build a complete ecosystem
Smart door locks cannot be a single product. In-depth cooperation with other home and home appliance industries is required. Smart door locks are used as one of the entrances to smart homes to create a complete smart home ecosystem. Products between companies can be compatible with each other. deep cooperation.
Written at the end
At present, the smart door lock industry is still a blue ocean. For manufacturers, the development is not easy. While strengthening innovation, they may also fall into various chaotic struggles. There will not be too many manufacturers in the future, so strengthen their own construction. It is the last word to create a complete ecosystem, bring the safest and most convenient smart locks to consumers, and bring more vitality and possibilities to the future.
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