In the development of the home Internet (living room economy), color TVs have become the best traffic portal to enter this field by virtue of their large screens and rich content display.
Technologies such as OLED, quantum dots, and curved surfaces have been applied to the field of smart TVs, and now it is the era of laser TVs. When it comes to laser TVs, Hisense is destined to be a manufacturer that cannot be avoided. Starting from September 2014, Hisense launched the world’s first self-developed 100-inch laser TV. Laser TV has been industrialized for 4 years, driven by Hisense. , More than 20 companies have entered the laser TV industry, the new species of laser TV has become a big climate, and Hisense laser TV has become the biggest market hotspot.
Laser TV based on reflective ultra-short throw technology has technical advantages in health, eye protection, color reproduction and display size. Laser TV is essentially a laser light source projector that uses reflective ultra-short-throw projection technology, coupled with a projection screen for display, which has broken the boundaries of our perception of conventional TV concepts. Due to the use of the diffuse reflection method of the projection screen for display, compared with the traditional color TV display technology, the display method of the laser TV is softer and eye-protecting, so it has a prominent advantage in terms of health.
Take Hisense laser TV as an example. In order to achieve a softer eye-protection display effect, Hisense laser TV is specially equipped with a Fresnel passive bionic screen. The optical engine inside the laser TV also shapes and homogenizes the laser, which is magnified by the lens. Image on the screen. Because the image of the laser TV reflects the light into the eyes of the viewer through the screen, it is like natural things reflecting sunlight and finally imaged into the eyes, soft and comfortable without glare.
In June of this year, Hisense Laser TV was the first to pass the world’s most stringent safety certification in the European and American markets. It also passed the national CCC and US FDA laser safety certification. The optical radiation safety level is RG0 (the lowest optical radiation level, completely harmless). ) Certification. After rigorous testing, it has obtained the US and European market access certifications, and obtained the internationally recognized CB certificate. The three are the authoritative support for the concept of "human safety" and "healthy eyes" of Hisense laser TV .
With the continuous acceleration of consumption upgrades and people's increasing attention to the quality of life and physical health, the health industry will usher in extremely broad development prospects. Looking at the development of the home appliance industry in recent years, driven by consumption upgrades, two major trends have emerged: product upgrades that are just in demand, focusing on providing refreshing points, and taking a healthy route.
Traditional home appliances such as air conditioners, refrigerators, and washing machines have already completed the market popularization period, and their original functions have been able to solve the pain points of users. Under the wave of consumption upgrades in recent years, the household appliances just needed have gradually become intelligent and high-end, and they have begun to provide users with refreshing points. , The middle class is gradually growing and becoming the main force in the consumer market, and the previous simplification of consumption patterns is also changing to diversification. More and more Chinese consumers are willing to pay higher costs for a better quality of life.
Home appliances have long been separated from the attributes of tools, and they show more of a way of life. In air conditioning, it is no longer more efficient than cooling and heating. In addition to formaldehyde, intelligent temperature control has gradually become the industry standard. On the basis of providing entertainment, people begin to consider user health.
At home, the mainstream people watching TV are the elderly and children. The elderly are a high incidence of cataracts and glaucoma. Children watching TV for a long time can easily cause myopia. The laser TV launched by Hisense can undoubtedly liberate users’ visual fatigue and will become more The preferred brand for the family.
Consumption upgrade era: users are willing to pay for high-premium productsConsumption upgrades have changed from expectations to reality, and more and more Chinese consumers have begun to change their consumption concept of low-cost shopping in the past. In fact, with the improvement of residents' income level and the change of consumption concepts, as well as the rise of young consumer groups represented by the 80s and 90s, China is ushering in a new wave of consumption upgrades.
Users are no longer only price-oriented when buying things, and the desire to pay for improved features is becoming more and more urgent. Take the smart TV industry as an example. In May of this year, Hisense launched the 80-inch 4K laser TV L5 with a price of less than 20,000 yuan, activating the large-screen color TV market in one fell swoop, ranking among the top ten best sellers in 10 weeks after 15 weeks of listing. The 80L5’s hot sales have directly changed the market structure of China’s large-screen TVs. According to data from Zhongyikang, from January to August this year, Hisense Laser TV’s sales volume and sales accounted for 55.67% and 50.63%. It seized more than half of the market for super-large screens of 80 inches and above.
User purchasing power is the best proof of product strength.
Fortunately, the American historian Ge Kai believes that in the early twentieth century, nationalism and consumerism merged into a lineage dispute about manufacturing and production in China, and eventually evolved into a domestic product movement, which was regarded as an anti-overseas movement. A certain metaphor of aggression.
Nowadays, in the field of home appliances, especially the high-end smart TV industry, Chinese brands have already surpassed Japan and South Korea. The report shows that after Hisense TV won the first global average shipment size in 2017, in the first half of 2018, Hisense TV globally Shipment size reached 47.2 inches, continuing to rank No. 1 among global mainstream TV brands. Hisense TV's advantages in high-end markets such as large screens, 4K and smart have become more prominent.
The replacement cycle of home appliances is shortened: laser TV is expected to detonate a new wave of replacementAccording to statistics, there are currently nearly 500 million TV sets in Chinese households, but the proportion of old products with a safe use period of more than 7 years is relatively high. This not only brings greater security risks to users, but also cannot satisfy current users’ entertainment in the living room. The large screen, eye protection, and intelligence requirements of the hub, and the rigid demand for TV upgrades are great.
It is predicted that in the next three years, 35 million TVs will be consumed in China each year due to the demand brought about by the replacement. This brings a good opportunity for popularization of high-end smart TVs such as laser TVs, ULED TVs, and AI TVs. This is also Hisense vigorously promoting laser TVs. The most important reason for entering thousands of households.
Every major technological innovation is a reshuffle of the industry, and opportunities are often left to those who are prepared. Hisense has accumulated technology in the field of laser TV and has a deep brand accumulation. His performance in the new wave of machine replacement is even worthwhile. look forward to.
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Guangzhou Cheng Wen Photoelectric Technology Co., Ltd. , https://www.cwledwall.com