Recently, TCL Group and TCL Multimedia also announced that their Internet TV company Thunderbird Technology has introduced strategic investors Tencent Digital Co., Ltd. in a way that increases its share of capital. This is the second time that Tencent has once again joined traditional TV manufacturers following the investment cool.
Thunderbird is TCL's first Internet TV brand. According to the announcement, the cooperation will not only provide financial support for the development of Thunderbird's technology business, TCL and Tencent will also carry out strategic cooperation in content sharing, product innovation, marketing, and member operations to achieve mutual complementarity and collaboration of resources.
The reason behind the Internet companies and TV manufacturers frequently holding hands is that Internet giants hope to continue to promote user growth through the layout of the living room Internet market; on the other hand, traditional TV manufacturers are stuck in development bottlenecks. Looking at the current situation, it seems that the traditional manufacturers who have launched the Internet TV brand have reached a consensus - rich and varied Internet content and applications may be a good medicine for people to "return to the living room."
Thunderbird is TCL's first Internet TV brand
Other existing shareholders of Thunderbird Technologies and Tencent signed the Capital Increase Agreement and the Joint Venture Contract, and Tencent subscribed to Thunderbird Technology's newly added registered capital of RMB 20,207,300 for RMB 450 million, and obtained 16.67% of Thunderbird's technology after the capital increase. Equity. At the same time, FFalcon (the current controlling shareholder of Thunderbird Technologies) subscribed Thunderbird Technology's newly added registered capital of RMB 1,351,400 for RMB 30 million and obtained a 1.11% stake in Thunderbird Technology after this capital increase. After the completion of the capital increase, the registered capital of Thunderbird Technology increased to RMB 123 million, and Tencent held 16.06% of the shares of Thunderbird Technology, making it the second largest shareholder of the company. Thunderbird is TCL's first Internet TV brand. According to the announcement, the cooperation will not only provide financial support for the development of Thunderbird's technology business, TCL and Tencent will also carry out strategic cooperation in content sharing, product innovation, marketing, and member operations to achieve mutual complementarity and collaboration of resources.
Rich Internet content is a good medicine for people to return to the living room
In June of this year, Cool Open announced a new round of financing news. Tencent became the largest external shareholder of Cool Open on a scale of RMB 300 million. In 2015, Tencent also participated in the investment of another Internet TV manufacturer, Microwhal Technology. In January last year, Tencent officially launched the brand "Penguin TV" on behalf of its Internet TV business. The reason behind the Internet companies and TV manufacturers frequently holding hands is that Internet giants hope to continue to promote user growth through the layout of the living room Internet market; on the other hand, traditional TV manufacturers are stuck in development bottlenecks. Looking at the current situation, it seems that the traditional manufacturers who have launched the Internet TV brand have reached a consensus - rich and varied Internet content and applications may be a good medicine for people to "return to the living room."
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