From the map of China, the shape of Shanxi Province is close to a parallelogram, and it is also like an oval olive with a large tip. The main rivers in Shanxi include the Yellow River, the Weihe River, and the provincial capital Taiyuan. The coal mine has Datong in the north and Yangquan in the middle and east. The neighboring provinces are: Inner Mongolia in the north, Shaanxi in the west, Hebei in the east, and Henan in the south. It is such an environment that has created the status of Taiyuan lighting dealers, coupled with the inconvenience of Shanxi traffic, causing downstream customers to choose their own purchase channels, and some tycoons began to roll to the ancient town to "seek dreams." In the lighting market in Taiyuan, the most impressive impression is the retail lighting store. The retail sales are better in Chuanye, Seiko, Hepai and Changjiang. Nowadays, most merchants are beginning to transform and try to bring Taiyuan's retail customers into their stores. Perhaps as early as three or five years ago, many merchants were eager to do wholesale business, and now with the changes in the market environment, some began to try retail, and some have vacated the store to specialize in retail sales.
Try retail
According to Pan Chongmei, general manager of Chuanye Lighting, their storefront was just renovated in August. The reason why the decoration was due to catch up with the peak season market, in order to attract the patronage of retail customers, their wholesale volume is currently small, and each year. The distribution customers have a batch of losses and directly purchase from the manufacturers. In the peak season, retail sales can go more than 100,000 yuan a month, reaching the peak of 200,000 to 300,000. Their retail sales are among the top 9 in the modern market.
When it comes to how to impress retail consumers. He said that he should be particularly careful when he purchases goods. Generally, he will go to the second town in a month, pick up the latest lights, and replace the samples in time. It will be disposed of at an affordable price and meet the needs of consumers. In addition, the price should be suitable for mass consumption, not too high (if you want to go), nor can you sell cheap products, so the impression of consumers is not good, the phrase "cheap is not good" is everyone You know, in addition, you have to do a good after-sales service, don't keep customers out of the door because of a small part, customers need to try to meet people as much as possible, as long as they are not particularly difficult customers, I believe they are very reasonable. of.
For example, Mr. Pan said that they have a new set of Hanfeng series of ceiling lamps, which are very unique and have a novel design. They are suitable for young and middle-aged consumers. Therefore, many consumers come to their stores to ask in detail and buy them as appropriate. It is. Some customers looked at it and thought that they didn't think about it. After turning around the market, they came back and bought it. This is a good way to attract consumption.
In addition, according to Shen Jiamin, general manager of Mindong Fine Lighting in Taiyuan City, the retail store is large on the one hand, and the products must be comprehensive. Once again, the products must have their own characteristics. For example, they have newly added a number of root carving lamps. They just sold two in less than a week in the store. One of them took a look at them, saying that they have a large area and no decent artwork. It has a dual personality of art and lighting, so it is definitely a good art appreciation at home.
Retail "tools"
In a store in a commercial location, you need to choose a lot of things, such as time, geography, personnel, etc. These are basic retail tools, but also in the lighting sales industry, they choose not only the product itself, but also It is necessary to choose your own positioning, your own target consumer group, your own management mode, etc. These are called “smashing tools†of retail selling points. It is like the pivot point of leverage. If you choose a fulcrum, the harvest will naturally increase.
In addition, the dealers of the lighting store in the storefront, while considering how to coordinate with other stores, but also reflect their own differences and the consumer's visual experience, so the store decoration style is different, it is easy to attract users' eyes, The most common tool for getting customers to the door.
Retail "means"
If you have tools that don't pay for creation, you can only see short-term purchases, so you must be innovative. Innovation is inseparable from the corresponding means, such as promotion, advertising, and promotion of personnel. If your store is positioned in retail, the impact of the lighting display (product tools) and image storefront (visual tools), coupled with affordable and attractive promotions (popular means), will greatly stimulate retail customers' desire to buy. The most active, most lethal, but most difficult to control factor in store sales is the promotion. Whether it is store sales or brand promotion, good promotional effects have a lot to do with popular gatherings.
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