Although OLED TV is still in the promotion period, it does not affect its popularity. According to market conditions, ultra-large screen TV will become the mainstream of the color TV industry in the future. It is reported that Changhong will push artificial intelligence products to further develop OLED TV.
In Wuhan, with the successive layout of the giants, a world-famous display industry development ecology is rising, and the optical valley with many leading companies will open the era of flexible screens.
The flexible screen is also called OLED. Compared with the traditional liquid crystal display, the flexible screen has the characteristics of low power consumption, high brightness, rich color, thinner and lighter, and can be bent. As a new generation technology in the TV display industry, the future OLED flexible screen market will develop faster, and Wuhan, which has obvious industrial clustering advantages, will also usher in the big screen era. In the future, big screen TVs will enter more families. On December 27, 2017, Suning hosted the first OLED Future TV Wuhan Summit Forum and Global Color TV Development Direction Seminar. During the year of Suning New Year's Day, the overall high-end OLED TV sales exceeded 100 units. The highest unit price was 199 million OLED TVs. It fell below 15,000 yuan.
At the end of last year, Wuhan ushered in a heavy-duty project in the flexible screen industry. The 13 billion yuan contracted project will help Optics Valley become an industrial base with advanced technology, high-quality products and large scale semiconductor display.
The flexible screen is also called OLED. Compared with the traditional liquid crystal display, the flexible screen has the characteristics of low power consumption, high brightness, rich color, thinner and lighter, and can be bent.
China's high-end display giant is in Wuhan. In April this year, Tianma's flexible screen production line in Wuhan will light up, and mass production will be carried out in 2018; Wuhan Huaxing t4 project is China's first 6th generation flexible LTPS-AMOLED display with main folding display. The panel production line is expected to achieve the capping of the main plant in advance at the end of the year, and mass production will be achieved in 2020; BOE will construct a 10.5-generation line and related supporting projects in Wuhan to fill the gap in Wuhan's large-size panel field.
At present, in this new display industry chain, there are leading companies such as Tianma Microelectronics, Huaxing Optoelectronics, BOE, and a number of upstream and downstream supporting manufacturers such as glass substrates, display materials and mobile phone terminals.
According to industry experts, with the intensive investment in ultra-high generation panel lines, after three years, the production capacity will increase and the cost of products will drop. The consumption threshold of 65-inch or even 75-inch TV will be greatly reduced. In the future, people will eliminate TVs that have been in service for a long time. Changing TVs will be like changing mobile phones. The 60-inch future will become the mainstream.
Changhong pushes artificial intelligence products to force OLED TVAs one of the well-known color TV companies in China, Changhong has launched a number of TV products, including LCD TVs, OLED TVs and laser TVs. On April 20, 2017, Changhong officially released its new OLED TV product at the "OLED TV Technology Advantage Upgrade Conference and OLED Organic TV Shopping Festival" jointly organized by China Electronics Chamber of Commerce and Suning Yunshang. The system's Q5A series.
The new product combines OLED, DolbyVision, DolbyAudio and HDR technology to bring the audiovisual experience to a new level and win the 2017 Sound and Picture Innovation Award.
It is understood that Changhong Q5A uses a new generation of LGDOLED display. The OLED screen features no backlight, and each pixel can self-illuminate. It can display a clearer picture than traditional LCD display regardless of the angle of light. The ultra-high contrast display makes the TV color layer rich and delicate.
The manufacturers of OLED TVs are not limited to Changhong. For how to generate differentiated competition, Changhong has set OLED products as high-end products in the high-end CHiQ series, in addition to further reducing OLED power consumption and increasing pixel mobile intelligent repair to extend the life of OLEDs. In addition to the technical means, it is also equipped with a new artificial intelligence technology, which not only transforms the cumbersome operation of the traditional remote control into an easy voice interaction, but also realizes the convenient experience of "when you want to see it, you can say it is three seconds."
Join forces with Suning to let more consumers experience OLED TVOLED TV is still in the promotion period. Changhong pays more attention to the performance of OLED products, so it will not use OLED products as high-margin products, so that more consumers can use OLED TV products. At present, OLED products account for a small proportion of sales due to cost and capacity constraints, but we firmly believe that with the advancement of technology and market expansion, the proportion of OLED products will become higher and higher.
The price of OLED TVs has always been high, which makes ordinary consumers often discouraged. With the efforts of the research team, Changhong will further reduce the OLED power consumption and extend the service life through technological innovation, and will further reduce the retail price of OLED TV products, allowing OLEDs to enter the ordinary households and enable more consumers to Enjoy the excellent image quality brought by OLED products, which is the direction of Changhong's efforts.
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