YORK network appliance Channel on May 21, Fourth flat panel display technology held in Beijing Forum and the development trend of ultra-high-definition display applications on the summit, the Chinese Institute of Electronics, the consumer electronics branch joint research Terrett excellent quality of ultra high-definition television products Awards , and the joint high-definition television carnival held by JD.com to recommend real ultra-high definition products to consumers.
4K TV has become a major trend, the government vigorously promote the ecological construction of high-definition video industry
For televisions, whether they are OLEDs, QLEDs or laser televisions, Ultra HD represents the overall development trend of the future TV industry. According to the survey, in 2017, 4K TVs in China produced 33 million units, accounting for 42% of the total 4K TVs in the world. It is estimated that by 2020, the number of 4K domestic households will exceed 330 million, and China will become the world's largest 4K TV consumer market, with at least 120 million households.
According to reports, the realization of the 4K ultra-high-definition broadcast in the World Cup in June this year, as well as the 2020 Tokyo Olympics and the 2022 Beijing Winter Olympics will achieve 8K ultra-high-definition broadcasting, which is an excellent opportunity to promote the growth of ultra-high-definition TV consumption. Wu Hao, secretary-general of the Consumer Electronics Branch of the China Electronics Association, said that 32-55-inch TVs will become mainstream in 2018 and will continue to grow in size in the future. From the technical level, 4K and higher display became mainstream TV technology, and the proportion of 4K has increased to 44%. The proportion of 8K TVs has slightly increased, and it is expected that the proportion will reach 19% by 2014.
Jingdong Black Power Division Wu Jiali also revealed the general trend of the user's choice of TV development from the consumer's behavior in the Jingdong Home. Wu Jiali stated that data obtained through JD.com’s user click behavior shows that 32.4% of users pay attention to 4K TV, 15.7% of users pay attention to ultra-thin TV, and 24.2% of users pay attention to curved surface TV. Currently users are concerned about 4K TV. At the same time, the focus of users' purchases of TVs has also changed. They are no longer just staring at prices. They also pay more attention to quality and sound quality.
According to the lack of attention of users, the proportion of Jingdong TV's 4K products is also rising. From 4% in 2014 to 73% in Q1, the growth rate has increased by nearly 20 times. The trend has also strengthened the determination of JD.com to see the ecology of the TV screen. At the same time, JD.com has constructed a 4K+ artificial intelligence + hardware quality + content screen ecology. Currently, there are already 10 brands of 100W stations participating in JD TV's large-screen ecology. During the 618 event, JD.com will launch 5 promotions and set off a new upsurge of watching 4K TVs in the HD World Cup.
Zhou Haiyan, a researcher at the Consumer Electronics Division of the Electronic Information Department of the Ministry of Industry and Information Technology, also mentioned that the government is vigorously promoting the construction of the ultra-high-definition video industry ecosystem, and for consumers, the last one to purchase ultra-high-definition television. Challenges - The lack of 4K Ultra HD content and transmission issues will be solved.
Samsung, Sharp and other vendors win Hawkeye Ultra HD Awards and actively deploy HDTV market
The time of the forum coincided with the opening of the World Cup. In order to allow fans who can not go to the scene to relax on the screen, Territor Industrial Research Center is a professional research institute for the consumer electronics industry, and the consumer electronics branch of the China Electronics Association. The 4K ultra high-definition TV selected by the market was selected as the "Hawk Eye Ultra High-definition Award," and several of Samsung, Hisense, Skyworth, and Sharp's products won awards.
Users are also urging TV manufacturers to innovate in the promotion of high-definition video quality. According to Hisense, Hisense Laser TV is already in the leading position in the industry. Due to low cost and more flexible technology space, the advantages of laser TV in the big-screen TV market will become more apparent in the future. According to the data from China Excel, the sales of Hisense laser TVs in China's TV market accounted for 56.2% of sales in 85-inch and above, and accounted for 42.8% for 80-inch and above. In the expansion of the high-definition television market, Sharp on the one hand dealt with the popularization of 4K TV market, has recently launched a consumer-level 8K TV to preempt the layout of the 8K market.
It is understood that as the first stop of JD's 618th conference, the “Vision Feast†ultra high-definition television carnival will be launched on June 2. There will be a variety of ultra-high-definition TV products including Samsung, Hisense, Skyworth and Sharp. . It is believed that these Ultra HDTVs will give consumers a stunning visual experience when watching the upcoming World Cup.
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