At present, it is an indisputable fact that the overall growth of the color TV market, where LCD TVs dominate the mainstream, is weak. The OLED TV, recognized by the industry as representing the next generation of display technology, has become the most eye-catching product in the structural changes of the color TV industry. According to AVC's omni-channel push data, from January to September 2017, OLED TV retail sales continued to maintain rapid growth, and there were 6 months where the year-on-year growth rate exceeded 100%. Among them, the domestic color TV company Skyworth actively promotes OLED TVs and has launched new OLED TV products with a value of less than 10,000 yuan, injecting new vitality into the sluggish color TV market this year and accelerating the popularization of OLED TVs.
Apple X unexpectedly "assists", OLED TV rises against the trend
Compared with LCD TVs with passive light-emitting, poor picture layering, and image smearing, the self-luminous characteristics of OLED TVs make it have better picture quality and can present color effects more accurately and truly. With the launch of Apple's first iPhoneX with an OLED screen, the popularity of OLED has been on the fast lane.
Data from Aoweiyun.com shows that sales of OLED TVs during the November promotion period increased by 145% year-on-year, and sales accounted for more than 1%. Suning's data further showed that during the Double Eleven period, OLED TV sales increased by 509%.
Sales accounted for over 50%, Skyworth became a pioneer in the popularization of OLED TVs
At present, the upstream and downstream industry chain of OLED TVs is developing rapidly. Domestic upstream panel manufacturers such as BOE, China Star Optoelectronics, Guoxian Optoelectronics, and Hehui Optoelectronics have launched OLED panel production line construction plans to aggressively enter the latest display technology market.
From January to August 2017, the scale of OLED TV retail sales maintained rapid growth every month, with 5 months where the year-on-year growth rate exceeded 100%, of which August reached 234% year-on-year. In the promotional activities of the National Day Golden Week in 2017, Skyworth OLED performed very well. According to the next week monitoring data of AVC Cloud Network (AVC), the sales volume of OLED TV increased by 145% year-on-year, and the sales volume of Skyworth OLED TV A year-on-year increase of 196%, much higher than the industry average.
According to industry insiders, the price of OLED TVs has fallen by more than 20% compared to the beginning of the year. With the increase in output and the addition of Other panel manufacturers, the production capacity of OLED TV panels will increase rapidly, and there will be room for further decline in OLED panel prices.
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