The key word of MWC in 2015 is smart phone. The key word of MWC in 2016 is VR/AR. When the smart phone has been seriously homogenized and the AR/VR heat fades, it is discovered that the basic technology should go ahead. When the application encounters a bottleneck, it is the technological revolution. This time MWC seems to have returned to the main channel of mobile communications, and 5G has become a keyword. Even some mobile phone manufacturers no longer simply show their smartphones, but bring new technology experiences, such as OPPO's “5x lossless zoom†camera technology; such as Meizu's third-generation fast charging technology; LG tells the world to make The 18:9 full-view screen.
When mobile phone manufacturers are returning to "technology"
Although the MWC apparently returned to the technology, many mobile phone manufacturers still use it as an important platform to showcase nationalization, and many new machines have been released on MWC. However, what makes consumers more concerned is the breakthrough in technology by mobile phone manufacturers.
OPPO officially released the world's first "5 times lossless zoom" technology. According to OPPO, this is based on the industry's first periscope dual-camera structure. OPPO uses optical image stabilization for telephoto lenses that require anti-shake. Compared to the industry's 2x zoom standard, up to 5x zoom is achieved, and the periscope dual camera is controlled to a thickness of only 5.7mm.
Meizu launched the third generation fast charging technology - Super mCharge at MWC. Adopting 11V = 5A new high-voltage direct charging scheme, the maximum power can reach 55W, and it can be filled with 3000mAh battery in 20 minutes, which is more than 5 times higher than ordinary charging speed.
Meizu said that Super mCharge uses a new fast charge architecture design and has several core fast charge patents. Charge pump technology - two sets of circuits, directly output half of the voltage, can make the charging efficiency of 98%, leading the efficiency point of 9% of the ordinary way.
In addition to these two mobile phone manufacturers, LG, which is both a terminal manufacturer and an upstream panel manufacturer, has demonstrated an 18:9 full-view screen. It seems to be telling other mobile phone manufacturers that the era of big screens has arrived. LG panels Already prepared. On the screen, Xiaomi's MIX last year was noticed for its concept of full screen. In addition to Samsung's hyperbolic screen, the full screen seems to be a direction that mobile phone manufacturers can choose.
LG's G6 uses a 5.7-inch screen with a screen ratio of over 80% and a resolution ratio of 18:9. And now most mobile phones are 16:9. Of course, this is the advantage of LG. The screen of G6 is the use of its own screen products. The resolution reaches 2K and it is used with the big screen. The video and picture experience is better.
In addition to showcasing new technologies, there are also mobile phone manufacturers with their main feelings: Nokia and BlackBerry. Since returning to the market with Nokia 6, Nokia has started to play a love card. The MWC Nokia released two low-end products and a tribute to the classic, the replica version of the Nokia 3310. Compared with the previous two smartphones, users seem to be more interested in the Nokia 3310. What's more, the Snake Game is also built into the phone.
Another heart-warming BlackBerry. The first smartphone launched after the inclusion of TCL. Although it is played on the Android system, it continues the classic QWERTY physical keyboard of the BlackBerry. But because of this physical keyboard, the screen is a bit small.
The smartphone market is so fierce, how much can you buy it under the circumstance?
Finally, it is also worth mentioning that Huawei also released the annual flagship P10 and P10 Plus on MWC. In addition to the upgrades on the regular hardware, the P10 series has added a new green, and made bold attempts on the color of the phone. Gionee released the A1&A1Plus series, which also improved the quality of photos during self-timer while focusing on long life.
5G returns to the exhibition focus
With the advent of the mobile Internet bottleneck, the theme of MWC exhibition has gradually returned to technology, and 5G is undoubtedly the focus of all equipment manufacturers and chip manufacturers. After all, people talk about VR / AR, driverless, AI and other new applications rely on 5G technology.
Closely related to Chinese consumers, Ericsson and China Mobile have jointly developed and demonstrated 5G smart factory prototypes and 5G interconnect factory standard PLC connections using 5G key core network technology, which simulates the assembly line in the smart factory environment. Showcasing the role of 5G in Industry 4.0 and China Manufacturing 2025; ZTE released 5G high and low frequency serial pre-commercial products during MWC2017, and released the world's first Gigabit Phone Gigabit mobile phone, with a maximum download rate per second. 1Gb; Huawei is mainly pushing "5G technology 4G" and "4G network 5G".
For 5G, Ericsson expects 5G to bring a market value of $1.23 trillion by 2026. Ericsson CEO Bao Yikang also said that 5G will bring about earth-shaking changes in all walks of life, especially the automation and business transformation required to achieve a large number of data services such as Internet of Things, virtual reality and augmented reality.
In fact, the focus of 5G as the exhibition is also the immersive experience and the advancement of artificial intelligence and driverless technology in the continuous pushback of 5G acceleration.
Intel said that by 2020, the number of locomotives that are unmanned or equipped with driverless assistive technology will reach 100 million units, and by 2025, the value of locomotives will reach $42 billion. This will be a huge market opportunity, but at the same time put forward higher requirements for the network: driverless cars will generate huge amounts of data, and by 2020, driverless cars will consume 0.75GB of data traffic per second. . The sheer volume of data requires ultra-high-rate, ultra-low latency transmissions, and current communication systems cannot handle the ultra-high bandwidth required.
And this is in line with the industry's prediction of 5G scenes. Therefore, Intel has both 5G and driverless as a strategic focus area. Intel said it was the only vendor capable of 5G end-to-end solutions at the conference, including the industry's first globally popular 5G modem, the unmanned 5G platform, and the third-generation 5G mobile test platform.
Qualcomm, which is also a chip manufacturer, did not show weakness. At the show, the industry's first 5G modem series was extended for top mobile terminals to support 5G new air interface and integrate Gigabit LTE multimode.
As an operator, China Mobile also made a statement on the development of 5G: building a 5G joint innovation center to promote the coordinated development of the industry. Strive to launch the 5G field test in 2017, start the 5G network pre-commercial test in 2018, conduct commercial scale test in 2019, and realize 5G network scale commercial use in 2020.
In short, 5G has become the next commanding height for manufacturers to seize, while the layout is in progress.
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