Ministry of Commerce: It will formulate "e-commerce marketing operation specification"

Recently, the "price war" erupted by e-commerce companies such as JD.com triggered a heated social debate. Wang Desheng, deputy director of the Department of Circulation and Development of the Ministry of Commerce, stated on the 17th that related issues of e-commerce “price wars” have been stipulated in the “Third-party trading platform service specification” issued by the Ministry of Commerce. In the future, the rights, responsibilities, and obligations of all parties involved in e-commerce transactions will be refined and supplemented in relevant standards in addition to the related laws and regulations. Standards such as the e-commerce marketing operation specification have been included in the development plan.

Wang Desheng said that in recent years, in order to promote the healthy development of e-commerce and online shopping, the Ministry of Commerce has strengthened the construction of relevant standards. Wang Desheng stated that the Ministry of Commerce will intensify the development of e-commerce and online shopping related standards, such as the “Online Credit Rating Index”, “Network Group Management Enterprise Management Standards”, and “Network Group Purchase Enterprise Credit Evaluation System” that have been included in the plan. And the "e-commerce marketing operation specification."

It is understood that the "Standardization of Administrative Measures in the Commercial Fields (Trial)" was issued on May 8, 2012, and was formally implemented on July 1. By the end of 2011, there were 800 standards in circulation, including 209 national standards and 591 industry standards.