Konka's new TV LED backlight penetration rate has reached 90%

From May 6th to 8th, the three-day Shenzhen Optoelectronic Display Week and China Color TV Festival was held in Shenzhen Convention and Exhibition Center. The global flat panel display giants unveiled the latest technology of flat panel display and diversified applications downstream.

As one of the domestic flat-panel giants, Konka Group brings the latest technology of TV new products and flat panel display this year.

More than 90% of new TV products use LED

"More than 90% of Konka's new TV products have adopted LED backlights this year." Chen Song, deputy manager of the marketing department of Konka Group Shenzhen Sales Branch, told Gao Gong LED reporter.

"In 2010, the market expects that the market penetration rate of LED TV will be 50% this year, but according to the current development speed, it has been more than 50%." Chen Song said frankly.

Chen Song introduced that the current price of LED TVs has dropped by nearly 30% compared with last year. Taking 32-inch LED TVs as an example, the price last year was 3,000-4,000 yuan, which has dropped to about 2,000 yuan. The price of 55-inch LED TV last year was more than 10,000 yuan. Dropped to around 8,000 yuan.

3D trend

As a representative of innovative technology, 3D display technology is the deserved protagonist of this exhibition. On-site 3D smart TV, 3D mobile phone, 3D notebook, 3D game console have dazzled visitors; new technologies and new terms such as polarized 3D, shutter 3D, and naked eye 3D continue to impact people's vision and hearing.

"3D and smart TV are undoubtedly the new concept of this year's manufacturers," Chen Song told reporters. "This year's May 1 Konka's 3D TV sales accounted for about 30%."

Move to a new rural market

At the beginning of this year, a new round of home appliances to the countryside won the bid for color TV, LED backlight TV accounted for nearly 50% of the market share. "At present, the rural market is a new battlefield for domestic flat-panel giants and an important new market for Konka Group." Chen Song told Gao Gong LED reporter.

Foreign brands rely on the advantages of upstream resources to impact the color TV market at low prices and grab market share of domestic brands. “In the rural market, domestic brands have incomparable channel advantages and brand recognition, especially for some older consumer groups, and their recognition of domestic brands is particularly high.” Chen Song vs. Gaogong LED Reporter Introduction, Konka Group's after-sales service network is widely distributed, even in the rural market, it also provides on-site service. And this is undoubtedly the shortcoming of foreign brands.

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