Shazam is committed to audio recognition services and technology. It is reported that the previous ode/listening service was much earlier than the emergence of the iPhone, and the long-term friendly relationship with Apple, the coincidence of music genes, perhaps his success. the reason. So why Apple wants to acquire Shazam, the reason is self-evident.
I was quite touched by Apple’s acquisition of Shazam last week. Although in 2011 I took advantage of SoundHound Infinity for free in the app store promotion. But there are a lot of services and technologies for audio recognition in the market (such as Gracenote, and the TrackID that Sony just cut off). Why did you acquire Shazam?
In my opinion, whether it is Shazam or SoundHound (or its predecessor Midomi), these odes/listening songs are far ahead of the iPhone. Shazam, founded in 1999, played this way in the pre-smart machine era: the user heard the song, hit a service short number, let the phone hear it, then hang up automatically, and the song information was sent to the user's mobile phone as a text message. .
In 2008, with the launch of iPhone OS 2.0 and App Store, Shazam became the first native app to enter the store, showing the convenience and infinite possibilities of the iPhone. It can recognize songs and can directly The user brought the music library to iTunes or YouTube.
In the most classic "There is an app for that" series of advertisements at the time, there was also a seat of Shazam. This advertisement allowed me to play more than 50 times in college. The Submarines's "You Me and the Bourgeoise" is the main background melody of the iPhone 3G series of ads, but only this version of Shazam shows the singing part of the song, very clever.
Since then, Shazam has not attracted one to the temperament of one party. In 2009, Shazam followed Apple's pace and launched a joint venture with the charity organization (RED).
Red Charity Edition, they are also the first mobile app to join Red.
Since then, Shazam has embarked on the road to financing, but in the way of how to realize it, they have also made many attempts, such as the limit of search for free accounts, and cooperation with more services.
Enter the TV screen to provide an interactive advertising solution.
Lincoln Park and Shazam collaborate to search their singles for exclusive behind-the-scenes footage
Starting with iOS 8, Shazam's features have been introduced to Siri, so long as you ask Siri while playing a song, you can access Shazam for search, even without installing an app.
In addition, compared to Soundhound, Shazam has a strategic investment in the world's three major record companies (Sony, Universal, Warner), and the Beats headset is very similar. In other words, Shazam has more record industry contacts and bases than other similar products.
A round of strategic financing in 2014, the investors include Global, Sony and Warner's parent company Access Industries
The long-term friendly relationship with Apple and the overlapping of music genes have always allowed Shazam to walk in Apple's first echelon. It has been nearly 10 years, and Apple's power in the TV field requires the experience of Shazam for TV. How to interact with the viewers on the screen through the application, Shazam's team studied three years earlier than Apple. I think this is also the place where Apple always needs to surprise users in the future.
From 2008 to the present, we have witnessed changes in people's listening habits. From the past broadcast, background music, recommendation, download-based acquisition methods, to digitalization and streaming, the way people recognize tracks is completely different. Before, people may need to know who the "real classic European and American pop music 1-003.mp3" or "fever dish 01.wma" is, and now the demand will be less and less. The popularity of DAB digital broadcasting formats in Europe and America makes the songs in the broadcasts have names; the popularity of SpoTIfy and other streaming music services and the penetration in the public domain, users can bring the songs played in the lobby with the corresponding client. Go; most people no longer download, there is no longer a need to organize music file tags...
I can imagine what other fun things Shazam can do in this era, and what he can get with his "born" apple. Maybe Apple can use Shazam to discover more singers (the music of an unknown singer is searched by many people), or let users discover more tidbits in the movies/TV shows they watch, or help people find more songs. Cover the version and discover the samples behind the song (Apple, hurry to buy Who Sampled)... All in all, the possibilities are infinite.
Thanks to this acquisition, I returned to the era of repeated 30-second Apple ads nine years ago.
* The reason why Reprise is also used in the concept of modern music album "reverberation", because the previous article why Apple wants to acquire Shazam to make a distinction.
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