In the 21st century, we have entered a global era of innovative economy. Innovation has replaced the ancient comparative advantage and has become the basis of modern market economy competition, from the state to the small, to the enterprise or individual. Innovation has become the main theme of this era. The 17th National Congress of the Communist Party of China, which just closed, also clearly pointed out the construction of an innovative country. Companies that look at success at home and abroad through innovation are also everywhere: Mengniu, Haier, Intel, Microsoft, Wal-Mart, etc. They are able to achieve a miraculous competitive position in a relatively short period of time, relying on an excellent innovation strategy. There is no doubt that innovation has become the core of a competitive strategy for enterprises. Any company can only gain a sustainable competitive advantage based on innovation. What exactly is innovation? Innovation involves updating, creating new things, and changing the three layers of meaning. For the enterprise, it is simply the destruction of creativity, destroying its original success and starting from a new platform. Almost everyone in China is now talking about innovation, but most people don't have real sense of innovation. They don't know what innovation is, and there are fewer people who put it into action, as well as the lighting industry. The reason is that people's understanding of innovation is too biased. A simple comparison can find that the innovations recognized by people in the lighting industry are far from the actual situation of the innovation economy, and most of them are still in the imitation stage. However, the sense of error has penetrated into the minds of many decision makers, forming a mindset that affects corporate strategy and social resource allocation. Only a few people can correctly handle innovation management practices. As Wang Ge, general manager of Tiger, said, companies can't innovate for innovation, but make innovation a company's genes.
After nearly 30 years of development in China's lighting industry, we have witnessed the growth of the entire industry along the way. Especially since the beginning of 2000, with the intensified competition in the industry, some manufacturers, merchants, and professional markets are trying to improve their own competitiveness through innovation, and constantly innovate in mode, technology, and management, and finally won the market recognition. The typical representative companies are NVC Lighting and Op Lighting.
The reason why NVC and Opp can achieve today's results is first of all due to the correct guidance of the reform and opening up policy, the strong support of the local government departments, and the hard work of all employees. In addition to these, more importantly, in the hands of the two companies, there are always two "cards": the left hand is "innovation" and the right hand is "integrity", which is the key to their success. The "innovation" card is especially worthy of a lot of color. In 2000, NVC will implement image store in the country; in the first half of 2005, it will open 35 operation centers nationwide, is it possible? may. In 2003, Oupu held an unprecedented dealer conference in the ancient town. In the same year, the channel was rapidly expanded to the national third-class and even the town-level market. Is it possible? may.
Making the impossible possible, its core driving force is innovation, and not just thinking, but also going to action. It is NVC and Oupu who are brave in innovation and dare to be the first to achieve their dominance in their respective fields. At present, whether it is sales, market share, business loyalty, or brand awareness, it has become a domestic counterpart. The all-around champion has become the object of day and night chasing many industry people. This is the advantage they have over the shoulders of other peers – innovation.
The success of NVC and Op has become a good story in the industry. In the past two years, we have had to focus on the two export-oriented enterprises in Shangyu, Zhejiang. They are Dongpu and Chenhui. As a Taiwan-based export-oriented enterprise, Dongpu moved to the domestic market at an alarming rate in June 2006, and completely broke the original product field to enter commercial lighting. It was the first in the country to implement the 4S shop operation mode and became the industry insider. The focus of high attention. In March 2007, the Intentional Customer Investment Conference, the signing rate of nearly 100 dealers who came to the conference reached 100%. Up to now, the layout of its outlets has spread to more than 90% of the national secondary market and some third-tier cities.
In March of this year, Chenhui? Guangbao's huge-scale investment conference and new product launch conference opened the prelude to enter the domestic market, unveiling the mystery of its products and becoming the biggest bright spot in the history of China's lighting industry. Its appearance has attracted the attention of domestic and foreign people, and has touched the nerves of green lighting, which has attracted the attention of the top leaders of the Chinese lighting industry, the local government and the national authorities. In April, we launched a breakthrough for the key cities in China, and the 500-square-meter experience store first settled in Suzhou.
Lianchuang Optoelectronics: serious oversold retaliatory rebound (Figure) Development of switching power supply at home and abroad prospects shifting lighting companies are keen on self-built talent pool Huadong lighting market to discuss big market response challenges (Figure) East China lighting market research to build a leading enterprise (Figure) East China lighting market research found new market space (Figure)
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After nearly 30 years of development in China's lighting industry, we have witnessed the growth of the entire industry along the way. Especially since the beginning of 2000, with the intensified competition in the industry, some manufacturers, merchants, and professional markets are trying to improve their own competitiveness through innovation, and constantly innovate in mode, technology, and management, and finally won the market recognition. The typical representative companies are NVC Lighting and Op Lighting.
The reason why NVC and Opp can achieve today's results is first of all due to the correct guidance of the reform and opening up policy, the strong support of the local government departments, and the hard work of all employees. In addition to these, more importantly, in the hands of the two companies, there are always two "cards": the left hand is "innovation" and the right hand is "integrity", which is the key to their success. The "innovation" card is especially worthy of a lot of color. In 2000, NVC will implement image store in the country; in the first half of 2005, it will open 35 operation centers nationwide, is it possible? may. In 2003, Oupu held an unprecedented dealer conference in the ancient town. In the same year, the channel was rapidly expanded to the national third-class and even the town-level market. Is it possible? may.
Making the impossible possible, its core driving force is innovation, and not just thinking, but also going to action. It is NVC and Oupu who are brave in innovation and dare to be the first to achieve their dominance in their respective fields. At present, whether it is sales, market share, business loyalty, or brand awareness, it has become a domestic counterpart. The all-around champion has become the object of day and night chasing many industry people. This is the advantage they have over the shoulders of other peers – innovation.
The success of NVC and Op has become a good story in the industry. In the past two years, we have had to focus on the two export-oriented enterprises in Shangyu, Zhejiang. They are Dongpu and Chenhui. As a Taiwan-based export-oriented enterprise, Dongpu moved to the domestic market at an alarming rate in June 2006, and completely broke the original product field to enter commercial lighting. It was the first in the country to implement the 4S shop operation mode and became the industry insider. The focus of high attention. In March 2007, the Intentional Customer Investment Conference, the signing rate of nearly 100 dealers who came to the conference reached 100%. Up to now, the layout of its outlets has spread to more than 90% of the national secondary market and some third-tier cities.
In March of this year, Chenhui? Guangbao's huge-scale investment conference and new product launch conference opened the prelude to enter the domestic market, unveiling the mystery of its products and becoming the biggest bright spot in the history of China's lighting industry. Its appearance has attracted the attention of domestic and foreign people, and has touched the nerves of green lighting, which has attracted the attention of the top leaders of the Chinese lighting industry, the local government and the national authorities. In April, we launched a breakthrough for the key cities in China, and the 500-square-meter experience store first settled in Suzhou.
Lianchuang Optoelectronics: serious oversold retaliatory rebound (Figure) Development of switching power supply at home and abroad prospects shifting lighting companies are keen on self-built talent pool Huadong lighting market to discuss big market response challenges (Figure) East China lighting market research to build a leading enterprise (Figure) East China lighting market research found new market space (Figure)
1 2 Next Page
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