The latest report of the research and development agency IC Insights pointed out that despite the slowdown in global TV sales growth, the output value of TV-related chips is still expected to continue to grow driven by the demand for digital TV upgrades in emerging markets. %, Up to $ 14.6 billion.
According to an IC Insights survey, young consumers tend to use mobile devices to watch TV programs, which affects the slowdown in global TV sales growth. It is expected that global shipments of digital TVs and analog TVs this year will be about 236 million units, an annual growth of only 1.2%.
However, IC Insights expects that in the emerging markets of Brazil, Russia, India and China, the trend of upgrading digital TV demand will increase global TV shipments to 269 million units by 2016, and the compound annual growth rate of global TV shipments from 2011 to 2016 About 2.9%.
In addition, IC Insights estimates that the penetration rate of smart TVs will be about 28% this year. By 2016, the penetration rate of smart TVs is expected to increase to 62%.
IC Insights also estimates that with the introduction of wireless audio and video transmission, network interface and LED backlight technology, it will drive the average usage of related chips for each TV. The output value of TV related chips will be about 13.4 billion US dollars this year, which will increase by 12% from last year and next year. It is expected to reach a further US $ 14.6 billion, which will grow another 9% from this year.
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