On the afternoon of June 6, Yu Chengdong, CEO of Huawei's consumer business, unveiled a new research and development achievement: GPU Turbo, a graphics processing acceleration technology. Yu Chengdong said that this "scare technology" reconstructed the traditional graphics processing framework at the bottom of the mobile phone system and realized the software and hardware collaboration. It is a epoch-making technology of Huawei in 2018.
"GPU Turbo solves the problem of long-term trouble for Android, and brings unprecedented unprecedentedity to Android." It can increase the graphics processing efficiency of mobile phones by up to 60%, and reduce the SoC (System on Chip) energy consumption by up to 30%. Yu Chengdong said.
Zhao Ming, president of Glory, told the media including the First Financial News, "Many Android products are now using chips from existing chip manufacturers, and then using Google Android. We have been thinking about how to build software systems based on hardware. Therefore, we have invested in long-term research and development."
Canalys research analyst Jia Mo told the First Financial reporter that Apple has control over hardware and software, and that many apps will have exceptional optimization for iOS. Android's more complex SoC, UI and other issues lead to developers. In terms of optimization, it will be very time consuming and labor intensive. Huawei's GPU Turbo mainly improves the performance of single-core computing by combining hardware and software. The specific improvement can be explained by the future experience. However, from the comparison of the number of frames published by Huawei, there is a certain degree of improvement. .
Learning from the car "turbocharger"
Yu Chengdong said that GPU Turbo solves the problem that has long plagued Android with software and hardware synergy, bringing unprecedented unprecedentedity to Android.
"In the face of the graphics processing needs of the blowout, how to control the power consumption while improving the GPU performance is a difficult problem in the industry. Huawei has long been accumulating in the graphics field, drawing on the principle of turbocharged core technology in the automotive field, breaking The hardware and software boundary, the traditional graphics processing framework is reconstructed at the bottom of the system, and the key technology breakthroughs of software and hardware are realized." Yu Chengdong said.
Over the past 10 years, the demand for graphics processing on smartphones has grown by leaps and bounds, from resolutions ranging from VGA to 1080P, 2K or even 4K, or host game mobile games. In the past, casual puzzle games have become more and more large-scale games. Mobile phones, as well as AR/VR and complex image rendering, are increasingly popular, all of which impose extremely high demands on mobile phone image processing capabilities. At present, the GPU of the mobile platform is difficult to completely match the bursting graphics requirements due to a series of technical limitations such as space, heat dissipation, and power consumption. The GPU Turbo achieves a huge improvement in graphics processing efficiency and reduces power consumption through the optimization of software and hardware.
The data provided on-site shows that GPU Turbo can increase graphics processing efficiency by up to 60% and SOC power consumption by 30%.
A technical professional told reporters that Turbo technology is usually used in the CPU of the computer, such as Intel's Turbo Boost acceleration technology, in the face of multi-core operation, real-time monitoring of power, temperature and other data, so that no operation is required The core of the rest temporarily, call the maximum power consumption to the core of the operation, through the deployment, "concentrate the power to do big things", you can optimize the operating efficiency of the CPU. Similarly, this glory launched GPU Turbo in this way, combined with the underlying hardware to improve the speed of the software.
"This technology will trigger a new revolution in business models and get rid of the history of smartphones relying solely on hardware." Canaly research analyst Jia Mo told reporters that because of the application adaptation problem, the performance of games on domestic processors has not been as good. The GPU Turbo is also designed to solve this problem. Huawei has control over SoCs and custom UIs, so it can be deeply optimized for hardware and software internally, which can significantly improve the overall experience of users.
However, he also stressed to reporters that there is no further understanding of the principle of GPU Turbo. I believe that with the release of glory Play and more Huawei models adapt this technology, more users can get the experience. However, it is more worth noting that SoC providers such as Qualcomm, MediaTek and other mobile phone manufacturers will optimize through similar methods, which will make Huawei lose this differentiation, which is a trend worthy of attention in the future.
Market share approaching Apple
Yu Chengdong revealed that the share of Huawei and Glory dual brands in the domestic market continued to rise this year.
"I believe that the domestic market share of glory and Huawei brands will reach 30% this year. In the global market rankings, I believe that we will be ranked second soon, and the total sales volume will reach 200 million." Yu Chengdong said that Huawei Plus glory brand The market share in China is expected to exceed 30% this year, and in the future, this number is expected to become 40%.
He said that Huawei's terminal market share is currently ranked third in the world, is approaching the second (Apple), and will surpass the second next year. “In the most recent month, Huawei’s market share in China has grown by 28%.â€
For such achievements, Yu Chengdong said that it is inseparable from the investment in R&D investment. Huawei has invested nearly 400 billion yuan in research and development for 10 consecutive years. "This technology released by Huawei allows the thousand yuan machine to play large games, and the mid-range mobile phone can rival the flagship machine of the US merchants."
According to the report, all software products that have been issued by Huawei can be upgraded. "It is equivalent to adding turbocharger to your car, and there has been a qualitative leap in the overall performance of the equipment." Yu Chengdong told reporters.
“In the current smartphone market, the overall capacity has peaked. The 30% of the global Chinese market has experienced a cliff-like decline in the past two quarters, and the growth of 4G subscribers has been weak or even negative. Leading vendors are actively looking for differentiation. To activate the user's purchase needs." Jia Mo told reporters that OPPO and vivo will later release the innovative high-end series of products Find X and vivo NEX, Xiaomi has also released the latest flagship Xiaomi 8 series, and took the lead in the Face ID Bring it to your Android phone. Xiaomi’s Black Shark Technology and Asustek have also launched game phones to try to discover the new niche market. Huawei's GPU Turbo technology released today is also launched in this context.
"The competition in the mobile phone market will become more and more fierce in the future." Jia Mo added to the reporter that Glory Play brought the Kirin 970 to a price of less than 2,000 yuan, making them more and more competitive with other manufacturers in the price-performance market of smart phones.
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