The latest economic statistics show that China's GDP growth rate is expected to exceed 10% for five consecutive years, maintaining a state of high growth. In this context, the annual output value of China's lighting and lighting industry has always maintained a growth rate of more than 20%. Among them, there is the contribution of the lighting accessories industry, but the accessories industry also faces many confusions. These confusions have forced business owners to think about the way forward.
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From the product series included in the accessories company, there are mainly hardware accessories, glass accessories, wood accessories, fabric accessories, imitation parchment accessories, acrylic accessories, crystal accessories, ceramic accessories, plastic accessories, electroplating accessories, electronic accessories, light source accessories. and many more. However, there are very few manufacturers specializing in the production of accessories for lighting lighting products, and most of them are integrated with other industries. On the one hand, because the overall output value of the lighting and lighting industry is still relatively small, on the other hand, because of the low technical content of the lighting and lighting industry, vicious competition has forced companies to explore more common areas.
China's enterprises engaged in the production of lighting accessories are mainly distributed in Guangdong, Zhejiang, Shanghai, Jiangsu and other places, among which Guangdong Guzhen is the most concentrated. In Shandong, Hubei and even Sichuan, Shaanxi and other places, there are also some accessories companies. Compared with finished products, the distribution of accessory companies is more extensive.
In general, although some lighting accessories companies have begun to standardize operations, technology and brand have a certain improvement, but the entire lighting accessories industry is still in the stage of extensive production, vicious competition, brand awareness and lack of credit. At this stage, the accessory company inevitably has a series of confusions.
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1. Confusion of raw material price increases: This year, China’s materials and materials have entered a period of general growth, and raw materials for the production of parts are no exception. The prices of various metal materials have risen to varying degrees. For example, the price of copper has risen from 10,000 to 20,000 yuan per ton in 2003, and has now risen to 60,000 to 80,000 yuan per ton. However, due to fierce market competition, the price of accessories companies It has not risen much, resulting in a reduction in corporate profits and development difficulties.
2. The confusion of low-price competition: the beads of a crystal accessory, the profit of a few cents, there are many accessories companies rushing to sell; and the glass, plastic parts, even if the profit is pitiful, there are many companies competing for the head Breaking blood flow... These are just common phenomena in the lighting accessories industry. Originally, due to the increase in raw materials, the profit was reduced. In the low-price competitive market, the profits of the company were even thinner, which affected the company's follow-up operations, product research and development, market development, brand building and so on.
3. The confusion of rising operating costs: the wages of personnel have risen, the rents of factory buildings have risen, the cost of water and electricity has risen, and other expenses are also rising. The operating costs of enterprises are increasing, and the pressure on corporate funds is increasing. Most of the lighting and lighting accessories companies are private enterprises and small businesses, and loan financing is relatively difficult. In the face of rising operating costs, business owners are full of confusion.
4. Confusion of marketing: In the market, the finished product enterprises, marketing models, marketing methods are surging, one after another, and the accessory companies are not moving. Shouldn't accessory companies have marketing? the answer is negative. In the choice of marketing model, the search for marketing methods, lighting accessories companies are far behind the finished products.
5. Puzzles in brand building: Can accessory companies create their own brands? This used to be something that many business owners didn't want to think about or want to try. However, the brand's own unique high value-added, resulting in high profits, and deeply attracted the accessories business owners. It’s just how to build the brand, and the bosses still have no bottom.
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