According to SuperData's MCV report, Oculus shipped only 250,000 Oculus Rifts in 2016. In comparison, Sony PlayStation VR shipped 750,000 units, HTC shipped 420,000 Vives, and Samsung Gear VR shipped 4.5 million units last year. Obviously, Oculus with the least shipments is really sorry for the title of “Virtual Reality Leaderâ€.
Oculus Rift
On the first day of the San Francisco Global Game Developers Conference, Oculus CEO appeared. His most exciting news was to announce a price cut. The Oculus Rift, Oculus’s flagship display device, was significantly reduced from US$599 to US$499. Dollars. Oculus’s motion-sensing controller, Oculus, is also priced down from $199 to $99.
Oculus handle
The timing of Oculus's price cuts is at the low end of VR. From 2014 to 2015, VR development momentum was rapid. Facebook spent $2 billion to acquire Oculus, hoping that its hardware could bring different online communication methods to Facebook social platforms. However, since the second half of 2016, VR has suffered from difficulties due to the difficulty of commercialization. According to the statistics of the research organization SuperData, Oculus Rift shipped about 350,000 units of its global sales of VR helmets last year. Although it has a large share, it is still lower than competitors HTC and Sony.
The Oculus handle is currently the most engineering design
The above reasons also cast a shadow over Zuckerberg’s goal of “sold 50 million to 100 million units of Oculus in the next 10 years.†This trend also indicates that VR technology is still at an early stage. Oculus recently closed its more than 200 experience stations, also reflects the VR still can not arouse the interest of mass consumers, but on the other hand, the VR market with poor quality products has been overwhelmed by the “headphone bracket†with overwhelming consumer interest. Consumers' interest in VR technology is also unexpected.
The poor sense of VR experience has always been the heart of this technology, and the reason for its sluggish shipments is because the price is not enough for the people. For the time being, Oculus has taken such a large measure in terms of a series of measures. The price cuts also precisely indicate that the current profit margin of VR products is actually very large. Although this technology is in the period of just entering the market and has not yet reached the stage of “small profits but quick turnoverâ€, Oculus is not trying to make VR products for everyone here. The period of “cold†was chosen to reduce prices, and the cost of research and development of its products was regained. It will inevitably be prolonged. This will lead to the advent of the next generation of products, which makes the author very worried.
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