Taiwan’s LCD TV and LCD monitor brand maker CHIMEI Chimei LCD Co., Ltd. announced its close alliance with Foxconn’s sales channels in mainland China earlier this year. The company announced on 6/28 that it will cooperate with Foxconn and Hong Kong’s VISA Computer Strategy Alliance. Strongly join hands to expand the retail business in mainland China. It is expected that by the end of 2011, CHIMEI Chimei LCD LED-backlit LCD products will cover more than 19 provinces (municipalities) in mainland China and have more than 500 sales outlets.
CHIMEI Chi Mei Brand Greater China Group associate Yu Yule estimates that this year CHIMEI Chi Mei and Foxconn will both be committed to expanding access and brand awareness. The target is to reach 300,000 units of annual sales in mainland China in 2011. Income will reach 270 million yuan. With the addition of Wei Shi Road in the second half of the year, sales volume will continue to grow in 2012. We expect to enter the top 15 liquid crystal display brands and game players in China's top 5 LCD brands. The goal for the next 3 years will be to squeeze in. The top 10 brands in the LCD market in mainland China.
At present, CHIMEI Chimei brand has launched 18.5å‹ to 23.6å‹ LED-backlit LCD monitor products in mainland China. It is expected that new LED-backlit LCD monitors will be introduced in the near future. This year, the company will also launch “Light Feathers L Series†with LED backlights. The new type of LCD monitor has high performance and low power consumption. By the first quarter of 2012, it is estimated that at least 8 new models of LED-backlit LCD monitors will be introduced in the Chinese market.
In response to this cooperation, Lin Hongji, general manager of Foxconn Innovation Channel Business Group (CSD) pointed out that in the future, CHIMEI CMO LED backlit LCD monitors will pass Foxconn's Cyberspace, Bainaohui, and other provincial capital cities in Beijing, Shanghai, and Guangzhou. The major IT stores in the Pacific, such as the Pacific, will rapidly establish flagship brand image stores, brand exposures, and terminal sales. They will also strategically align with the Weishi Group in the third-, fourth-, and fifth-tier cities with large demand potential to expand their markets.
Shen Jianming, senior vice president of Hong Kong Vic Computers, predicts that by the end of 2011, CHIMEI CMI display products will establish more than 20 provincial-level agents in major provinces and cities across mainland China, and complete the layout of more than 500 sales outlets. .
In terms of other sales channels, CHIMEI CMO display products will be sold through Jianda Lande’s IT livelihood store in retail stores in East China, and will also be sold via 3C chains in nearly eight provinces in China’s eight major provinces. Hypermarkets Santo, combined with Foxconn's Flying Tiger Tesco, Jingdong Mall and other online shopping platforms, launched sales.
Zheng Liangbin, general manager of CHIMEI's Chi Mei brand business, stated that a strong and stable sales channel is an important key to the success of the brand in the market. The strategic cooperation between the Chi Mei brand, Foxconn, and Wei Shi’s “Three Strongs†will give full play to each group’s competitive advantage in different areas. Among them, Foxconn has been operating in the market for more than 6 years in the DIY computer channel, and it has a strong foundation in both access experience and inland logistics. Coupled with Wei Shi's retail channel and mainland logistics advantages, it is believed that CHIMEI Chi Mei brand will expand its sales territory in China as quickly as possible.
Zheng Liangbin further explained that the expansion of CHIMEI Chi Mei brand in mainland China mainly focuses on LED-backlit LCD products and LED home lighting business. It also uses CHIMEI Chimei brand marketing and services, Chi Mei Optoelectronics panel technology and manufacturing, and Foxconn and Wei. The three major advantages of the company's access road and mainland logistics, to strengthen the competitiveness of the brand. It is expected that this cooperation model will also serve as a reference for the development of other overseas regional markets.
CHIMEI Chi Mei Brand Greater China Group associate Yu Yule estimates that this year CHIMEI Chi Mei and Foxconn will both be committed to expanding access and brand awareness. The target is to reach 300,000 units of annual sales in mainland China in 2011. Income will reach 270 million yuan. With the addition of Wei Shi Road in the second half of the year, sales volume will continue to grow in 2012. We expect to enter the top 15 liquid crystal display brands and game players in China's top 5 LCD brands. The goal for the next 3 years will be to squeeze in. The top 10 brands in the LCD market in mainland China.
At present, CHIMEI Chimei brand has launched 18.5å‹ to 23.6å‹ LED-backlit LCD monitor products in mainland China. It is expected that new LED-backlit LCD monitors will be introduced in the near future. This year, the company will also launch “Light Feathers L Series†with LED backlights. The new type of LCD monitor has high performance and low power consumption. By the first quarter of 2012, it is estimated that at least 8 new models of LED-backlit LCD monitors will be introduced in the Chinese market.
In response to this cooperation, Lin Hongji, general manager of Foxconn Innovation Channel Business Group (CSD) pointed out that in the future, CHIMEI CMO LED backlit LCD monitors will pass Foxconn's Cyberspace, Bainaohui, and other provincial capital cities in Beijing, Shanghai, and Guangzhou. The major IT stores in the Pacific, such as the Pacific, will rapidly establish flagship brand image stores, brand exposures, and terminal sales. They will also strategically align with the Weishi Group in the third-, fourth-, and fifth-tier cities with large demand potential to expand their markets.
Shen Jianming, senior vice president of Hong Kong Vic Computers, predicts that by the end of 2011, CHIMEI CMI display products will establish more than 20 provincial-level agents in major provinces and cities across mainland China, and complete the layout of more than 500 sales outlets. .
In terms of other sales channels, CHIMEI CMO display products will be sold through Jianda Lande’s IT livelihood store in retail stores in East China, and will also be sold via 3C chains in nearly eight provinces in China’s eight major provinces. Hypermarkets Santo, combined with Foxconn's Flying Tiger Tesco, Jingdong Mall and other online shopping platforms, launched sales.
Zheng Liangbin, general manager of CHIMEI's Chi Mei brand business, stated that a strong and stable sales channel is an important key to the success of the brand in the market. The strategic cooperation between the Chi Mei brand, Foxconn, and Wei Shi’s “Three Strongs†will give full play to each group’s competitive advantage in different areas. Among them, Foxconn has been operating in the market for more than 6 years in the DIY computer channel, and it has a strong foundation in both access experience and inland logistics. Coupled with Wei Shi's retail channel and mainland logistics advantages, it is believed that CHIMEI Chi Mei brand will expand its sales territory in China as quickly as possible.
Zheng Liangbin further explained that the expansion of CHIMEI Chi Mei brand in mainland China mainly focuses on LED-backlit LCD products and LED home lighting business. It also uses CHIMEI Chimei brand marketing and services, Chi Mei Optoelectronics panel technology and manufacturing, and Foxconn and Wei. The three major advantages of the company's access road and mainland logistics, to strengthen the competitiveness of the brand. It is expected that this cooperation model will also serve as a reference for the development of other overseas regional markets.
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