Xie Xiaozhong, general manager of Changzhou Golden Sun Lighting. Golden Sun Lighting is located at No. 29-45, 36-38, Building 3, West District, Laoguang City, Zou District, Changzhou City. It has a business area of ​​more than 1,000 square meters. It is wholesale and retail. The brands are Aoxin, Yuhao, Qianxiang and Europe. Diya, Sofitel, Opec Lighting, etc.; major engineering cases include Changzhou Tianmuhu Hotel and Zhenjiang Jinling Hotel.
Looking at the whole country, there are countless lamps and lanterns in various places. Changzhou Zouqu Lighting Wholesale Market stands out with its annual sales of more than 2 billion yuan, and has become recognized as the second largest lighting product distribution base in the country, attracting attention from all walks of life. In this place where merchants gather, Crouching Tiger, Hidden Dragon, those who are outstanding are even more extraordinary. Changzhou Golden Sun Lighting is one of the best.
Long-term field investigations found that among the thousands of business households in Zou District, the Sun Sun Lighting is not the largest merchant in terms of annual sales, but it is the most popular store in the entire city. The store has a large passenger flow, and the market is in the same market. There are many shops in the same market, but the two are comparable. It is undoubtedly the two days of ice and fire. Faced with this situation, many people do not understand: Golden Sun is not the first batch of lights in the city of lights, neither the brand of the agent and the ultra-luxury decoration; neither a super store nor a prime location. The ladies in the store are not all the same, but the door is inconspicuous. The overall feeling is only average. Why are so many merchants and consumers running like this in the same way? In recent years, the bosses from Guangdong have often observed and researched at their doorsteps, and they have tried to crack the mystery of their success.
Needless to say, the golden sun lighting can have today's super popularity is not accidental, freezing three feet is not a day cold. I think everyone has the same feeling. It is getting harder and harder to do business now. The hardest part is to gather people's popularity. Then, where does the popularity of the Golden Sun come from?
I have tried my best, long-term observation, inquiries, visits to the store management staff and a large number of insiders, and finally got a general understanding of its success.
Key words of success: integrity management
Xie Xiaozhong, general manager of Golden Sun Lighting, said: "Business is all brought by honesty. 1 It should be said that this is not a high-sounding statement. To be honest is to be responsible to customers. And honesty is not a day or two, but for many years. Such as the promise and practice of the day. At the same time, we must treat the customers equally. In the past few years, when the market was in short supply, even if the company was doing business with the lights, it is not the same. In the peak season, everyone's business will be better. The difference between honesty and honesty is not obvious. When it comes to the off-season, it will be clearly defined.
Ten years of wind and rain, the gold signboard was cast. Referring to the word integrity, Xie Xiaozhong talks eloquently, and doing business is not a matter of going to the door to pull the business, especially when the customers are more and more rational. It is not easy for people to come home automatically. Don't be afraid of no business. As long as you are honest, you will win.
Once there is a customer underneath, I have entered two 6-headed lanterns. When I come back next time, I have to make up 3 bottom covers and 15 side covers. I can see at a glance that there is a problem here, and I am so rude. Xie Xiaozhong did not say anything, all made up, and then admitted to him: If you continue to be friends, it is not appropriate to do business. It is reported that Golden Sun spends more than 100,000 yuan on buying accessories every year. This is done for the sake of credibility and to protect the interests of distributors.
Do your own business well, be a professional in lighting, and do your best to do it. Let's do it here, and do it there, that won't work. First, make your own foundation solid, not every line will make money when you get into it. To do well in every line, we must first do a good job of credibility. The local leaders also gave Xie Xiaozhong work many times, mobilized investment in building factories, or OEM production, but he was always unmoved. A mind is doing a good job in the old line, in fact, this is also a reflection of the responsibility of the customer.
To do a good job in business, to be honest with customers, and to be honest with their employees. Integrity to customers believes that many manufacturers can still do it, the latter is easy to be ignored or not so easy to do. Failure to honor promises on time, deducting wages, and arbitrarily punishing employees may be commonplace in many companies. To be honest about the internals is to be responsible for the employees. This is the case in real life. The boss is always on the verge of making a promise and how to promise, and then forget or look for excuses to evade. Even if employees are afraid to speak up, they will find ways to "respect" the boss. It is not difficult to imagine what the ultimate benefits of the enterprise will be. In the Golden Sun, as long as it is said to be counted, the salary of employees is increased by 10% every year, never failing. I don’t forget to send some gifts during the Chinese New Year.
The current store manager has followed the boss for eight or nine years, and many old employees are also four or five years. Different from others, power is decentralized. Every employee can represent the Golden Sun. No store has ever done this. In general, the purchase price has never been told to employees. In the Golden Sun, it is all open and always. "It is the employees who feed the golden sun, not the boss to support the workers." Xie Xiaozhong said so, and did the same.
Key words of success 2: quality awareness
In 1995, Xie Xiaozhong began to work as a lamp. Before engaging in construction projects, he chose to cooperate with the three major lighting factories in the ancient towns such as Huayi, Shengqiu and Guzhen Lighting Factory. At that time, only 10 of the entire lamp city were home to Guangdong lamps. In his words, selling lights is responsible to the customer, quality is the basic guarantee, quality can survive. At that time, Guangdong lamps had good styles and stable quality, which was higher than Wenzhou lamps, but the price was correspondingly higher. After repeated considerations, Xie Xiaozhong decided decisively to only make Guangdong lamps. At that time, everyone sold Wenzhou lamps. Compared with Wenzhou, the ancient town was far away, the freight was not developed, and it was cash, and all of them were looking for the whole vehicle. come back. Although it is harder, there is no regrets. I have never changed it so far, and I can be said to have a special liking for Guangdong lamps.
The quality of the lamp is good, this is the premise of Golden Sun's choice of agent brand.
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